Just a Squiggle

Ever spill your heart out about your brand, only to get a polite nod in return? 😬 Imagine instead, every time you share what you do, it lands like a mic-drop. 🎤 Introducing 'Pop & Pitch: Value Propositions That Spark Interest' A FREE Live Masterclass designed to turn those nods into "tell me more!" Who's this for? Coaches and consultants ready to transform their pitch into pure magic. ✨ When? April 2nd | 12pm PT What to expect? An hour of workshop-style techniques that make your clients think, "This is it!" 👉 Save your spot now! Let's make your value proposition pop! 🎈 https://lnkd.in/gmEvMUmd #BrandBuilding2024 #EntrepreneurMindset #DigitalMarketingTrends #GrowthHacking #InnovativeMarketing

Struggling to attract new clients? Try this quick fix!” Optimize your LinkedIn profile! Make sure your headline is clear and speaks directly to your target audience. Use action words and highlight the transformation you offer. Example: 'I help coaches double their client base in 6 months.' LinkedIn profiles with complete information are 40 times more likely to receive opportunities. Ensure your summary is client-focused, detailing how you can solve their problems and add value to their lives. Here's a practical example: Change 'Business Coach' to 'Empowering Coaches to Double Their Client Base in 6 Months.'” Update your headline and drop a before-and-after in the comments! #ClientAcquisition #LinkedInTips #CoachingBusiness #ProfileOptimization #Networking

Why? because it builds trust, sets you apart from competitors, and attracts growth opportunities. What steps are you taking to invest in your brand? Let's discuss! #BrandInvestment #BusinessGrowth #SteveForbes #InvestInBranding #BrandValue

I used to overlook my small victories, always chasing the next big goal. But I’ve realized that celebrating those small wins keeps me motivated and positive. For example, every time I help a client break through a mental block or find clarity in their brand strategy, it feels amazing. These moments remind me why I do what I do.⁠ This week’s win? Coding! I never in a million years thought I’d be coding, but here I am, diving into the basics to introduce AI into my program. And guess what? I’m actually doing it! 🎉 It’s a small victory that’s going to lead to huge gains for my clients, and I couldn’t be prouder. #CelebrateWins #CoachingLife #Motivation #SmallVictories #PositiveVibes

What's the secret ingredient that transforms a brand into a lasting memory? It’s it STORY. A brand isn’t just a collection of services, logos, or clever taglines—it’s the story behind it that truly connects with people. Stories inspire, resonate, and help others understand why you do what you do. Without a compelling narrative, a brand is just noise in an already crowded market. Let me share mine. Brand It UP wasn’t born from a business plan or market research—it came from a moment of deep frustration and an honest conversation with a friend. After years in corporate, I was watching brilliant, experienced professionals struggle to build their own brands. They had so much to offer, but their voices were getting lost. I was feeling powerless to help these people I deeply admired. One day, I vented to a close friend: "These amazing professionals are stuck—playing by old rules, blending in when they’re meant to stand out." That conversation sparked something in me. I knew I could help them craft brands that weren’t just strategically sound, but also authentic—brands that would help them attract the right clients by sharing who they really were. From that moment of frustration, Brand It UP was born. My mission became clear: to help my fellow ex-corporate leaders transform their expertise into magnetic, strategic brands that make an undeniable impact. So, why is a story so critical for your brand? Because it’s what makes people feel something. It’s what turns curiosity into connection and leads into lifelong clients. Your story is the foundation of a brand that lasts. If you’re not telling your story yet, it’s time to start. Your brand deserves to be unforgettable—and it starts with the story only you can tell. #BrandStory #Entrepreneurship #Authenticity #Branding #Storytelling #BrandItUP

A recent lesson from my son made me rethink the way we approach business and life. As we sketched out a "strategic plan" for building a treehouse, he was buzzing with excitement about all the steps and details—everything we were going to do together to make it a reality. I turned to him and said, "It's going to be amazing when it's finished. You'll be so happy."⁠ But he replied with something that stopped me in my tracks:⁠ "I don’t really care about it being done, Mom. I’m having a great time just building it."⁠ It hit me—how often do we focus only on the destination? In our businesses, coaching programs, or projects, we get wrapped up in the finish line, expecting that our satisfaction will come when everything is perfect. But my son's words reminded me of something crucial: it’s not about the outcome—it’s about enjoying the process of building our own version of the treehouse.⁠ Whether you're in the early stages of launching your business or scaling it to new heights, don't forget to enjoy the ride. It's not just about what you'll achieve when it's all done. It’s about having fun, learning along the way, and staying true to why you started in the first place.⁠ Food for thought. I needed that reminder—and in case you did too, here it is. ✨⁠ You have permission to let go of the pressure to make it perfect. Focus on the joy of building.⁠ #Entrepreneurship #Leadership #Mindset #EnjoyTheProcess

Branding is the process of connecting good strategy with good creativity." – Marty Neumeier I’ve learned that no matter how brilliant your strategy is, it’s the creative spark that truly brings it to life. Without creativity, even the best-laid plans can fall flat. It’s like making a great dish—you need the right recipe (strategy), but it’s the unique spices (creativity) that make it unforgettable. So, next time you’re working on your brand, don’t forget to add a little flavor! 🌶️ Because in the end, it’s the balance between strategy and creativity that makes the magic happen. Do you have a secret spice for your brand?... Food for thought! #BrandStrategy #Creativity #MartyNeumeier #Branding #SpiceItUp #Leadership #Marketing #BusinessGrowth #BrandItUP

Ever feel like your brand is just another face in the crowd? 𝗟𝗲𝘁'𝘀 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁! 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗾𝘂𝗶𝗰𝗸 𝘁𝗶𝗽: Start by defining 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲𝘀y. Write down three words that best describe what you stand for. Use these as the foundation for all your content and messaging. Consistency in branding can 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝘆 𝘂𝗽 𝘁𝗼 𝟮𝟯% according to Lucidpress. For example, if your core values are 'Authenticity, Growth, and Empowerment,' make sure every post, email, or newsletter reflects these. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄: In your next social media post, share a personal story that highlights your authenticity, offer a growth tip, and end with an empowering message. What are your three core values? Share them below! #BrandIdentity #CoachingTips #StandOut #MarketingStrategy #CoreValues

Over the last six weeks, I've had the honor of collaborating with an extraordinary group of coaches and consultants, each committed to the journey of elevating their brands. Today, I want to extend my heartfelt thanks to this incredible cohort for their dedication, creativity, and trust Our six-week adventure was a holistic deep dive into: ✅ Unearthing the Brand Heart to solidify their foundational values and mission. ✅ Sharpening their Niche to communicate with unparalleled clarity. ✅ Crafting Compelling Value Propositions that resonate deeply with their target audience. ✅ Infusing Personality into their brands, making them relatable and memorable. ✅ Elevating the Look and Feel, ensuring their visual identity perfectly aligns with their brand essence. ✅ Identifying and Leveraging Key Assets, crafting impactful brand stories, and laying out a strategic content roadmap. ✅ Installing Sustainable Systems to ensure their brands continue to grow and serve as lasting assets. The growth and transformation witnessed have been truly inspiring. As this cohort concludes, I am thrilled to announce that we will be welcoming new faces into the Brand it UP! family next week. If you're a coach or consultant ready to elevate your brand and carve out a unique space in your industry, I invite you to join us on this journey. To the incredible group of professionals who've just finished the program: thank you for your trust, dedication, and the vibrant energy you brought into this experience. Watching your brands transform and elevate has been an honor and a testament to the power of clarity, strategy, and true passion in branding. Here's to creating brands that resonate, captivate, and endure! Laura Camacho Mackenzie Ana Rocha de Paiva Cátia Fernandes Jonika D. Ken Cervera Rodrigo Cortés Arango Seema Jain Sanjana Jain #BrandElevation #BranditUP #BrandBuilding #CoachingSuccess

If you're searching for that one game-changer for your brand, spoiler alert: it's video. But not just any video—strategic, authentic video content that resonates. Learn how to craft it, share it, and make it easy on you! I will be talking about this and more alongside my go-to video storytelling expert, Deven Gillen, for a live training session that’s all about leveling up your brand with video. It's all about telling your Storyy in a dynamic, fun live training in which we will: ✅ Learn to Create Engaging Video Content ✅ Optimize your social media accounts ✅ Hear the latest Strategies from Social Media Experts ✅ Keeping your authenticity on camera ✅ And Much Much More! So if you are looking for a simple, yet effective way to show the world what you are all about, don't miss it. April 11th, 11 am MTN. Save your spot HERE! https://storyy.co/webinar/