3 Essential Strategies for CPG Brands on Amazon This Fall 2024 📈 As the leaves begin to turn and the holiday season approaches, now is the perfect time for consumer goods brands to gear up for increased sales on Amazon. Here are three critical areas to focus on to ensure your brand not only survives but thrives this fall: 🍁 🍂 1. Optimize for Holiday Search Trends Early 💥 Keyword Optimization: Start integrating holiday-specific keywords into your product listings now. Think beyond "Christmas" or "Thanksgiving" to include terms like "fall essentials," "autumn gifts," or "holiday decor." Use tools like Helium 10 or Jungle Scout to find low-competition, high-volume keywords. Seasonal Content: Update your product images and descriptions to reflect seasonal themes. This not only boosts visibility but also connects emotionally with shoppers looking for that festive vibe. 2. Leverage Amazon Advertising with Precision 🎯 Sponsored Ads Campaigns: Increase your budget for Sponsored Products and Sponsored Brands. Target your ads to capitalize on seasonal shopping behaviors. Remember, precision in targeting (by interest, product, or behavior) can significantly reduce costs and increase ROI. Video Ads: Utilize Amazon's video ad capabilities to showcase your products in use, especially in holiday settings. Videos tend to have higher engagement rates and can tell a more compelling story than static images. 3. Enhance Customer Experience for Retention 📦 Packaging: Consider special holiday packaging or include small gifts with purchase. This not only delights customers but also encourages word-of-mouth marketing. Customer Service: Prepare for higher volumes with extra customer service support. Quick response times and problem-solving during peak periods can turn first-time buyers into loyal customers. This fall, let's not just prepare for the rush; let's lead it. By focusing on these three areas, your brand can not only meet but exceed the expectations of the savvy Amazon consumer. Are you ready to transform your Amazon strategy for the holiday season? Let's connect and discuss how we can tailor these strategies to your unique brand needs. 🚀🚀 🚀 #DFWCPG #naturallynetwork #newtopianow #CPG #AmazonSeller #HolidayStrategy #ConsumerGoods #DigitalMarketing #EcommerceTrends #TexasBusiness
JUMPSTART CPG
Technology, Information and Internet
Dallas, Texas 93 followers
A Growth Partner
About us
Your dedicated growth partner in navigating the world of Amazon.
- Website
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www.jumpstartcpg.com
External link for JUMPSTART CPG
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Amazon
Locations
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Primary
Get directions
Dallas, Texas 75209, US
Employees at JUMPSTART CPG
Updates
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🚀 Don’t miss out! Join our very own Ryan Gaffney along with our friend Genevieve Polito Nguyen of Altura Design, Inc. at the DFW CPG’s Holiday Hustle (Virtual Huddle) as they share expert insights on how to supercharge your CPG brand’s social content 📱 and Amazon strategy 🛒! https://lnkd.in/gD5iqzvV
Huddle: Holiday Hustle: Supercharge Your CPG Brand's Social Content and Amazon Game! Overview: The holidays are (almost) here and did you know that half of shoppers plan on purchasing their holiday gifts before the end of October? With this being the time that many brands make a large percentage of their yearly sales, there is no better time to start planning for the holidays than now! Please join Genevieve Polito Nguyen, Managing Director of Altura Design and Ryan Gaffney, Co-Founder of JumpStart CPG as they cover the importance of creating cost-effective and impactful holiday-specific content, messaging and ads on social, email, Amazon and more. Genevieve Nguyen: Genevieve Nguyen is Managing Director of Altura Design, with a background in Brand Strategy and Copywriting. With almost 20 years experience at various brand, promotional and shopper marketing agencies, she has experience with "big agencies and big CPG" but prefers to partner with emerging brands to help craft and refine their stories. Ryan Gaffney: Ryan Gaffney is the co-founder of Jumpstart CPG, bringing over 7 years of expertise in Amazon Seller Central to the table. Passionate about empowering emerging brands, Ryan excels in helping businesses enhance their Amazon presence and achieve their growth objectives. His dedication to client success and in-depth knowledge of the platform makes him instrumental in driving brands to new levels of success on Amazon. #holiday #planning #Shopping #Amazon #gifts #cpg See link in comments to register.
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🌟 Are you ready for Amazon Prime Day? 🚀 Prime Day is a golden opportunity for CPG brands! Here’s how to make a splash on Amazon’s biggest sale day: 1. Stock Up: Ensure ample inventory in FBA well before the July rush. 📦 2. Polish Your Listings: Optimize with high-quality images, detailed descriptions, and SEO-friendly titles. 💎 3. Competitive Pricing: Set eye-catching deals and participate in Lightning Deals to stand out. 💸 4. Boost Ads: Ramp up your PPC campaigns to capture high intent shoppers. 🎯 5. Decrease Spend: Decrease ad spend on SKUs that won't be participating in Prime Day. 👍 Ready to maximize your Prime Day sales? Let us guide your strategy and operations to optimize results! 📈 #dfwcpg #texascpg #AmazonPrimeDay #EcommerceSuccess #CPGbrands #JumpStartCPG
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Attn: DFW CPG Opportunity to get your product on the shelves of 4000+ stores!!! 🚀🚀🚀 160 of them in DFW alone!! 🤠 Thanks to Cas Milner for the tip! https://lnkd.in/gmvzeZEq
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If you currently sell on Amazon what are your thoughts on this? 😏 ✴ ✴ ✴ ✴ ✴ Amazon plans to launch discount store in bid to fend off Temu and Shein Key Points: • Amazon hosted a closed-door event for Chinese sellers, unveiling plans for a new budget storefront featuring low-cost apparel, home goods, and more. • This new storefront aims to compete directly with popular e-commerce sites Temu and Shein. • The launch date is unspecified, but Amazon will begin accepting products this fall. #amazon #amazonsellers #dfwcpg #texascpg https://lnkd.in/gfRUD4dx
Amazon plans to launch discount store in bid to fend off Temu and Shein
cnbc.com
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Its great to be involved with such an incredible CPG Community! ☕
We had an awesome group Friday morning at Rize CPG! We even managed to squeeze in a demo. 🙂 I want to give a big thanks to our sponsor Opsward and to our partner DFW CPG without the community they have built these meet ups would not be possible. 🤠 Shout out to Sanjana Manikandan for making this super cool video for us! I also want to thank our team at White Rock Coffee for providing a great venue and amazing service! We'll see ya at the next one! Cesar Bustamante Genevieve Polito Nguyen Brian Hart Janzen Eagler Chi Nguyen Nicole Ingram Tom "Zip" Zibton Matty Schirle Yashvi S. Madison Copeland Jenica Oliver Richard G. Riccardi JUMPSTART CPG https://lnkd.in/gHDz_Wvb
RIZE CPG Coffee Meetup (June 21)
https://vimeo.com/
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We’re excited to announce the launch of our new LinkedIn page dedicated to helping Consumer Packaged Goods (CPG) brands thrive on Amazon! At JumpStart CPG, we specialize in providing expert guidance and innovative strategies tailored to elevate your brand’s presence and performance on the world’s largest online marketplace. 🛍️ Who We Are: With over 20 years of combined experience in the CPG space, our boutique agency prides itself on being agile, results-driven, and community-focused. We’re passionate about helping brands achieve their full potential while giving back to the community that supports us. 🚀 What We Do: From detailed Amazon audits to comprehensive storefront optimization, our services are designed to unlock new growth opportunities for your business. Whether you’re looking for deep insights through our paid audits or a quick health check with our free audits, we’ve got you covered. 🎯 Why JumpStart CPG: • Proven Expertise: Years of hands-on experience with CPG brands. • Custom Solutions: Tailored strategies to meet your unique needs. • Community Commitment: Dedicated to supporting and uplifting our local community in Texas. 🔍 Stay Tuned: Follow us for insights, tips, and success stories from the world of Amazon and CPG. We’re here to share knowledge, celebrate achievements, and help your brand soar to new heights. 💬 Let’s Connect: Ready to take your Amazon game to the next level? Reach out to us to learn how JumpStart CPG can help your brand succeed. Thank you for joining us on this exciting journey! Together, we can achieve great things. #AmazonAgency #CPG #Ecommerce #BrandGrowth #JumpStartCPG #dfwcpg #sku #naturallynetwork