Jansen Communications

The end of the year is around the corner. It is the perfect time for business owners to evaluate this year’s performance and set next year’s goals. One thing we're reviewing is our lead nurturing strategy. We’ve got our sales tracker open, and we're looking at which projects came through, which didn’t, and why?  Of the 35 new projects CEO Monika Jansen tracked this year, she achieved a solid 83% conversion rate. We've never tracked this data before, so we don’t know if this year was better than previous years. In Monika's latest blog (linked below), she walks you through her approach to lead nurturing - a mix of marketing, sales, education, and integrity. What type of lead nurturing approach has the best success rates for your business? #leadgeneration #businessgrowth #contentmarketing #digitalmarketing #emailmarketing #kickasscopywriter #tellingitlikeitis

Mastering the art of nurturing leads and closing sales are important skills for growing any small business. If you’re still searching for the perfect gift for a small business owner (maybe even you), what could be better than step by step instructions (plus templates!) to help you convert more leads into more sales in 2025? CEO Monika Jansen has teamed up with some of her favorite sales and marketing experts  - Erin Alli and Kim Frederick - to create a simple guide to improve the lead nurturing and sales conversion process. The Ultimate Lead Nurturing and Sales Conversion Guide offers: * Nine essential tips to ensure your welcome and lead nurture emails are opened and nudge your leads to take the next step * Detailed explanations of what to include in each email, plus nine templates you can customize  * A comprehensive feedback and referral process to increase the number of referrals you receive - and boost your sales * Six sales email templates and three sales conversation scripts * A plan for following up after a sales conversation or proposal Check out the full guide details linked in the comments below. #leadgeneration #smallbusinessmarketing #emailmarketing #kickasscopywriter #tellingitlikeitis

Do you think that luxury brands are immune from terrible advertising copy? Think again. But first - what makes advertising “luxury”? When we think about luxury brand marketing, four words come to mind: “clean, spare, quiet, aspirational.”    Words are chosen carefully and used sparingly to tell a story. Someone needs to tell Windham Mountain Club. CEO Monika Jansen grew up skiing (and then snowboarding) at Ski Windham. Her entire family has loads of good memories made on their slopes in the Catskill Mountains of New York.   Well, a year or so ago, it was announced that new owners were turning it into a private ski area. The new owners are also the owners of the famed luxury resort Blackberry Farm in Tennessee. Like we said, you’d think they’d know better when it comes to advertising copy. Nope. An advertorial they published in the New York Times Magazine was completely over-the-top.  It doesn’t come off as desperate, per se, but it’s trying WAY too hard. Monika breaks down the lengthy, adjective-filled mess along with how to fix it in her latest blog (linked in the comments below.) Take a read and let us know what you think: Is their copy refined or hyperbolic? #brandmessaging #branding #marketingcopy #marketingtips #copywriting #kickasscopywriter #tellingitlikeitis

When is it time to update your website? Well, one sign is that your service offerings on your website don't match what you're offering - or want to offer - in real life. This was true for a recent client, Bespoke Business Advisory (find the link to the website in the comments below). CEO Monika Jansen worked alongside the amazing web designer and developer Evelyn Powers and her team at Design Powers to create an entirely new experience for website visitors. OUT: 1. The old company name 2. All the services 3. Every piece of website copy 4. A tired design IN: 1. A new name that encompasses what the company does 2. Copy that speaks to the needs/goals of ideal clients 3. Clear explanations of how three new high-level services benefit clients 4. Case studies - and we all know how much I love case studies 5. A clean, luxurious design (which Monika LOVES and had NOTHING to do with!) Take a look and let us know: Is it clear what Bespoke Business Advisory does and who they do it for? #websitecopywriting #smallbusinessmarketing #websitecontent #contentwriting #branding #kickasscopywriter #tellingitlikeitis

When you’re scrolling through your LinkedIn feed, do you ever see a company page pop up – unless it’s an ad? Neither do we. (The only company pages that we do see are the ones we also manage.) They are basically invisible, which makes CEO Monika Jansen wonder – what’s the point of a LinkedIn company page? Some pros of having a LinkedIn company page: You will be findable in LinkedIn search – as long as your company name – not your name – is top of mind. Your page just needs to contain the right keywords people use in search.  It is a credibility builder. A completed page confirms that your company is real. If you have employees, they can link back to your company page when they post on LinkedIn. They can also share company posts.   Should you bother creating and maintaining a LinkedIn company page? Monika's two cents - it doesn’t take much time to set up a page and complete the profile, so you might as well do it. But if you want to make your LinkedIn company page work for you, check out Monika's latest blog (linked in the comments below). It is filled with tips for making sure you are getting the most out of your company’s page. We're curious: Have you put time and effort into your LinkedIn company page? Have you seen any positive results? #contentmarketing #linkedinmarketing #smallbusinessmarketing #kickasscopywriter #tellingitlikeitis

Don’t have time to blog? Or can’t be bothered? It may surprise you that blogging has fantastic benefits for your small business. Did you know? * B2B companies that blog generate 67% more leads than those that don’t. * Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. * Companies that blog get twice as much traffic from their email marketing than those who don’t blog. Those ROI stats are pretty mind-blowing, right? CEO Monika Jansen's ebook (linked in the comments below) is packed with tips that will help you get found online, generate more leads, boost sales, and make sure your blog kicks ass. In The Small Business Guide to Blogging, you’ll learn: * How to get started blogging * The best topics to blog about * The art of writing kick-ass blog post titles * How to optimize blog posts for search * Our foolproof blogging formula And much more! Have you thought about blogging for your small business? What is holding you back? #blogging #bloggingforbusiness #marketingtips #smallbusinessmarketing #kickasscopywriter #tellingitlikeitis

Do you get overwhelmed by the number of marketing projects you need to tackle? We have great news for you - you don’t have to tackle them all at once. And it’s probably better if you don’t. It would be very expensive and stressful to put a strategy into motion while redoing the website, blog, email marketing, and social media marketing and creating new lead generation tools. By tackling one thing at a time, nothing gets rushed. You can launch each new thing when it’s ready. And you don’t have to panic about cash flow. So, to get started, prioritize the most urgent need. What is the one project that will impact your sales or has a deadline? Surprise! It is usually a small project: Once this first project is complete, it’s like a big sigh of relief. It’s not hanging over you anymore! In CEO Monika Jansen's latest blog (linked in the comments below), she details her ideal scenario for fixing your small business marketing and how to prioritize tasks. Don’t stress about tackling two or three things at once. Fix your small business marketing one project at a time. The world will keep spinning, promise. Of course, if you need help fixing your small business marketing, drop us a line. We’ll prioritize projects and create a plan that won’t break the bank (or your brain). #smallbusinessmarketing #marketingstrategy #blogging #emailmarketing #socialmediamarketing #kickasscopywriter #tellingitlikeitis

An AI tool like ChatGPT can be entertaining, but it is NOT a copywriter. Remember people: ChatGPT is a search engine. It scrapes the internet for content, mushes that together, and delivers results in a narrative format. For this reason, it is great for research and ideas. But it cannot write and therefore it saves you no time or money. CEO Monika Jansen learned this firsthand when a client asked her for help editing an article last month.  They needed to submit the article to a national publication asap, and they needed help polishing what they had. No problem. But then she said that it was mostly written by ChatGPT. Once Monika removed my keyboard from my face, she responded. “Sure – send it over. I’ll take a look, and let you know how much it’ll cost.” The article was about the history of townhouses in New York City. Monika loves real estate in general, so she was excited to work on this.  But then she read it. Dear reader, it hurt her eyes. Since we were on a super tight deadline, Monika didn’t have the luxury of her usual approach. But she also knew she could help, so she employed a different approach. In Monika's latest blog (linked in the comments below), she walks you through the strategy she used to rewrite their article. Have you used ChatGPT to write an article or blog post? We’d love to hear about how it went. Did you have to do a lot of editing? What kind of response did it get from your audience? #copywriting #editing #marketingtips #chatgptfail #kickasscopywriter #tellingitlikeitis

You’ve created a powerful lead magnet - maybe a case study, white paper, or worksheet. Now what? Now you need to create an automated lead nurture email campaign! These emails focus on a specific need that is tied to one of your products or services. The goal of the emails is to nudge your leads to take the next step towards a purchase. The emails do this by: * Keeping the recipient engaged with your brand. * Building trust that yes, you are the expert who can help them with their specific need. * Encouraging the recipient to take action. If you want to learn exactly how to set up these emails and, most importantly, what content to include, mark your calendars for October 23!     Join CEO Monika Jansen and two of her favorite sales and marketing experts - Erin Alli and Kim Fredrich - for their FREE webinar: How to Generate More Leads and Close More Sales! In addition to learning how to create an automated lead nurture email campaign, Erin will teach you how to set up a welcome series, and Kim will cover how to follow up with leads and close sales - in a non-icky way. Just follow the link in the comments below. #B2Bmarketing #b2cmarketing #businessgrowth #digitalmarketing #leadgeneration #tellingitlikeitis #kickasscopywriter

Are you meeting your monthly sales goals?  You may not realize it, but there are some simple marketing tools that you can use to jumpstart your sales and start exceeding your projections. Over the summer, CEO Monika Jansen spoke with a prospect who wants to accelerate sales for his healthcare app (which is really cool and we hope it succeeds). Monika started pulling together a list of marketing tools that can help with sales and figured we’d share them with you in her latest blog (linked in the comments below). Monika recommends starting with case studies, which are heavy hitters in both marketing and sales. They: - Demonstrate your capabilities and approach - Provide results – preferably both quantitative and qualitative - Allow prospects to better understand how you can help them (“We are having that EXACT same issue!”) - Encourage some fear of missing out (FOMO) - Continue to build trust in your expertise   Don’t share any old case study, though. Make sure the case study is relevant to the situation or product/service you are discussing with the prospect.  For example, if Monika has a prospect who needs new brand messaging and website content that is aligned with what their company does now (as opposed to five years ago), she is not going to send a case study about blogging and emailing marketing. Monika suggests creating case studies proactively. If you wait until someone asks for a case study – or it’s obvious you need to provide one – you will hold up sales instead of accelerating it. We never pretend we have all the answers, so we’d love to hear from you: What marketing tools do you find most helpful during the sales process? #casestudies #copywriting #leadgeneration #marketingtips #salestips #kickasscopywriter #tellingitlikeitis