IoD Marketing Communications Group

We hosted our final networking event of the year at National Liberal Club in London yesterday and it was a real treat. We turned up and found that the Aldgate Ward Club were also having an event so we ended up joining forces. This led to a very lively evening where we met lots of new people and celebrated the season. Thanks to all our followers and those who attended our regular events throughout 2024. We are looking forward to doing more next year so please keep in touch to find out what we have planned. Also, we would like to wish everyone a very happy holiday season and all the best for 2025. Jeremy Duncan, Trudy Lewis and Andy Wilkinson #iod #marketingcommunications

Our final networking event for the year takes place National Liberal Club on Tuesday 17 December. It would be great to see you there to catch up, network and simply have great conversations before the end of the year. Please register to attend and we'll see you there. #iod #marketingcommunications #directors

Our final networking event for the year takes place National Liberal Club on Tuesday 17 December. It would be great to see you there to catch up, network and simply have great conversations before the end of the year. Please register to attend and we'll see you there. #iod #marketingcommunications #directors

Our final networking event for the year takes place National Liberal Club on Tuesday 17 December. It would be great to see you there to catch up, network and simply have great conversations before the end of the year. Please register to attend and we'll see you there. #iod #marketingcommunications #directors

What a great night! Last night we hosted a panel discussion on ‘Smashing stereotypes: marketing to the experienced generation’. It was hosted by co-chair Jeremy Duncan and moderated by Crispin Reed who guided the conversation with our expert panelists, Dr Helena Rubinstein, ROBERT CAMPBELL, Stan Smolyar and Grace Hardy MAAT. The discussion covered areas like ageism in marketing and the workplace, advertising briefs focused on 18 – 35-year-olds, the invisibility of those over 50 and how that impacts the opportunity to connect. The group also explored both sides of stereotyping and how it plays out, especially for Gen Z and women. All leading to identifying a positive way forward for marketers and communicators to connect and engage with all audiences. The conclusion was that we just have to go back to what marketing is all about, understanding audiences and gaining insight into what will connect them to brands. Inclusivity rather than only focusing on one demographic and communicating effectively to engage with all people. For us this means doing the work to have enough information to shape campaigns to effectively reach a wide range of interests and audiences to avoid missing opportunities. Thanks to our speakers for taking the time to get involved and share their views. Also, thanks to our team Jeremy Duncan, Trudy Lewis, Andy Wilkinson and Jessica Parker for pulling this together and the team at Institute of Directors (IoD) who supported us. We hope those who attended enjoyed the event and we look forward to hosting more panels and topics in the new year. #directors #marketingcommunications #iod

Tomorrow we will be hosting an event called Smashing Stereotypes: Marketing to the Experienced Generation. We have a great line up of panelists led by Crispin Reed who will moderate the discussion. Crispin has helped us shape the event as this of particular interest to him and his work. Here are a few words from him as we prepare for the event. Please use the link in comments to register for the event. Thanks #iod #event #directors #marketingcommunications Andy Wilkinson, Jeremy Duncan, Trudy Lewis

Next week IoD Marketing Communications Group are hosting an in-person panel event entitled ‘Smashing Stereotypes: Marketing to the Experienced Generation’. The event will take place at the Wellington Hotel, in London and we are delighted to have a great line up of panelists to discuss this topic. Stan Smolyar – a leader in brand marketing and currently the Head of Brand at Drax. He was the ex Head of Brand at McCarthy Stone, a role he came to after recognising a gap in marketing to the over 50+ demographic. Stan joins our panel to bring his perspective and knowledge in marketing to the experienced generation, have a look what he had to say ahead of the event. To register, see the link in comments below. #iod #marketingcommunications #event #directors Andy Wilkinson, Jeremy Duncan, Trudy Lewis

We are looking forward to presenting 'Smashing Stereotypes: Marketing to the experienced generation' - a panel discussion to explore a potential missed opportunity for marketers. We are excited to have Dr Helena Rubinstein, Behavioural Scientist and Consultant join our panel - here's what she had to say ahead of the event. This panel discussion will be held on Tuesday 26 November and you can register via the link in comments. We'd love to have you join us. #iod #marketingcommunications #directors Jeremy Duncan Andy Wilkinson Trudy Lewis

Are marketers missing out on untapped opportunities? We are pleased to present our latest in person event 'Smashing Stereotypes: Marketing to the ‘Experienced Generation’. Today in the UK, those over 50 account for 40% of all consumer expenditure.  Yet 90% of all marketing and advertising is aimed at those under 50.    Is stereotyping at the heart of the issue, and are marketers missing out on untapped opportunities? Hosted by Crispin Reed, our expert panellists – Dr Helena Rubinstein, Grace Hardy MAAT, ROBERT CAMPBELL and Stan Smolyar, will debate and discuss these questions with the aim of opening minds to untapped opportunities and smashing some of the stereotypes. We are looking forward to a lively and informative discussion, so please plan to join us. #marketingcommunications #iod #directors Jeremy Duncan, Andy Wilkinson, Trudy Lewis https://lnkd.in/grJg__zG

Our next networking event takes place on Tuesday 19 November at the iconic National Liberal Club. We hope you will plan to join us as we connect and meet with directors, business owners, professionals and IoD members who have an interest in marketing and communications. Please register via the LinkedIn event below. #networking #marketingcommunications #iod