Integrated Insights

𝘖𝘷𝘦𝘳 20 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘧𝘪𝘹 𝘣𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘵𝘰 𝘴𝘢𝘭𝘦𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘐'𝘷𝘦 𝘤𝘢𝘵𝘢𝘭𝘰𝘨𝘦𝘥 𝘵𝘩𝘦 𝘮𝘢𝘯𝘺 𝘸𝘢𝘺𝘴 𝘴𝘮𝘢𝘳𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘢𝘬𝘦 𝘥𝘶𝘮𝘣 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴.  𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘥𝘥𝘴 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Why do businesses tend to complicate rather than simplify? In today's data-driven era, many third-party solutions and strategies resemble Rube Goldberg machines—costly, resource-intensive, yet often failing to deliver clear insights or actionable results. 𝐊𝐞𝐲 𝐏𝐨𝐢𝐧𝐭𝐬: Elegance in Simplicity: "Something is elegant if it is unusually simple and surprisingly powerful."—Matthew E. May. Avoid unnecessary complexity in business processes and solutions. • 𝘾𝙤𝙨𝙩𝙡𝙮 𝘾𝙤𝙢𝙥𝙡𝙚𝙭𝙞𝙩𝙞𝙚𝙨: Over-analyzing or implementing overly complex plans can be exponentially more expensive and difficult to execute well. Ensure foundational basics are solid before complicating strategies. • 𝙆𝙣𝙤𝙬 𝙔𝙤𝙪𝙧 𝙁𝙤𝙪𝙣𝙙𝙖𝙩𝙞𝙤𝙣: Before diving into complex pricing or localized executions, understand your customer base and operational fundamentals. Know what drives customer decisions before refining your approach. • 𝘽𝙖𝙡𝙖𝙣𝙘𝙞𝙣𝙜 𝙎𝙞𝙢𝙥𝙡𝙞𝙛𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙍𝙞𝙨𝙠: While simplifying is beneficial, it comes with risks. However, refining a straightforward system often yields clearer results than struggling with overly complex strategies. Evaluate if your business strategies lean towards unnecessary complexity. Simplifying where possible can lead to more efficient execution and better outcomes. #unsoldstories #flawedassumptions #sellwithinsight

𝘐𝘵 𝘪𝘴 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘢𝘳𝘳𝘪𝘷𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘯𝘴𝘸𝘦𝘳 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘸𝘳𝘰𝘯𝘨 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯. 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘨𝘢𝘪𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴. How critical is timing to your insight needs? Are you reacting to an urgent demand or planning strategically for future challenges? In the realm of market research, time is a valuable asset. More time not only reduces stress but also enhances the quality of insights by allowing for deeper exploration and analysis. Typically, an internet survey takes four to six weeks from design to summary. Qualitative studies, such as one-on-one interviews, can span about four weeks from planning to completion. However, we've expedited internet surveys in as little as 72 hours and conducted intensive interview series in under two weeks to meet urgent client needs, although it's not our standard practice. While quick turnarounds are feasible, they come with inherent risks and trade-offs: • Projects are often scoped down, limiting the breadth of insights. • Analysis may be rushed, compromising the thorough exploration of data. • Costs can escalate due to expedited execution and extended hours. In an ideal scenario, insights should be planned at least a month to ensure comprehensive analysis and strategic integration into business plans. If you're serious about leveraging insights as a competitive advantage, consider aligning research timelines with your annual business objectives. This holistic approach not only optimizes project outcomes but also ensures timely delivery well ahead of strategic deadlines. 𝐓𝐚𝐤𝐞 𝐀𝐜𝐭𝐢𝐨𝐧 𝐍𝐨𝐰: If you're exploring the potential of insights for your business growth or transformation, now is the perfect time to act. Whether you're planning or need immediate results, we're here to assist. Contact us today to discuss your needs and begin planning your insights journey. #insightoninsight #insightdoneright #sellwithinsight

𝘖𝘷𝘦𝘳 20 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘧𝘪𝘹 𝘣𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘵𝘰 𝘴𝘢𝘭𝘦𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘐'𝘷𝘦 𝘤𝘢𝘵𝘢𝘭𝘰𝘨𝘦𝘥 𝘵𝘩𝘦 𝘮𝘢𝘯𝘺 𝘸𝘢𝘺𝘴 𝘴𝘮𝘢𝘳𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘢𝘬𝘦 𝘥𝘶𝘮𝘣 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴.  𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘥𝘥𝘴 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Have you ever missed something obvious because you were focused on something else? Around 2000, an intriguing study revealed that more than half of the intelligent individuals missed a gorilla walking through a scene. This phenomenon, known as Generalized Selective Attention, highlights how focusing on specific tasks or routines can blind us to unexpected but crucial details—much like analysts who miss critical insights because they're too focused on routine tasks or outdated assumptions. Good decision-making starts with knowing where and what to look for. 𝐓𝐡𝐞 𝐆𝐨𝐫𝐢𝐥𝐥𝐚 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐥𝐚𝐬𝐬 In a twist on this test, highly trained radiologists were recently tested to see if they could overlook a gorilla-sized anomaly while reviewing MRI scans for smaller abnormalities. Shockingly, 83% of them missed the gorilla—an example of Specialized Selective Attention, where expertise can lead to overlooking obvious anomalies or failing to innovate. 𝐃𝐨𝐧'𝐭 𝐅𝐚𝐥𝐥 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐓𝐫𝐚𝐩 It's easy to become complacent or myopic in our approaches, whether in sales pitches, customer insights, or data analysis. We may miss opportunities for growth by sticking to outdated methods or assumptions. 𝐀𝐯𝐨𝐢𝐝 𝐁𝐥𝐢𝐧𝐝 𝐒𝐩𝐨𝐭𝐬 Few have the keen observation skills of Sherlock Holmes. It's natural to overlook details in tasks we've mastered. Consider inviting fresh perspectives or challenging your team to rethink established norms—new eyes might reveal the gorilla in the room that everyone else missed. Embrace a broader perspective and leverage diverse insights to uncover hidden opportunities for innovation and growth. #unsoldstories #flawedassumptions #sellwithinsight

𝘐𝘵 𝘪𝘴 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘢𝘳𝘳𝘪𝘷𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘯𝘴𝘸𝘦𝘳 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘸𝘳𝘰𝘯𝘨 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯. 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘨𝘢𝘪𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴. Planning the analysis of research results at the outset might seem premature, but it’s crucial for delivering actionable insights. Here’s why: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Everything starts with clear objectives that dictate the analysis approach, ensuring the project design doesn’t limit potential insights. 𝐀𝐯𝐨𝐢𝐝 𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬 1. 𝙇𝙖𝙘𝙠 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚: Like building a house without considering door swings, inexperienced planning can lead to unforeseen analysis challenges. 2. 𝙏𝙞𝙢𝙚 𝘾𝙤𝙣𝙨𝙩𝙧𝙖𝙞𝙣𝙩𝙨: Pressure to deliver results often sidelines thorough analysis planning, sacrificing quality for speed. 3. 𝙐𝙣𝙥𝙧𝙚𝙙𝙞𝙘𝙩𝙖𝙗𝙡𝙚 𝙊𝙪𝙩𝙘𝙤𝙢𝙚𝙨: Research results often reveal nuances and shades of gray, challenging single-method analysis designs. 4. 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙣𝙙 𝙈𝙤𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣: Analysis can be solitary; without clear goals and accountability, valuable insights may be overlooked. 5. 𝘼𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙞𝙤𝙣 𝙤𝙛 𝙋𝙧𝙤𝙘𝙚𝙨𝙨: Stakeholders value clear, concise insights over the complexity of the analysis process. 𝐖𝐡𝐲 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Thorough planning prevents pitfalls regardless of project scope, ensuring: • Identification of unique segments for meaningful analysis. • Facilitation of head-to-head comparisons across diverse survey groups. • Accurate visualization of data nuances and preferences. • Deep exploration of root causes through comprehensive questioning. Start with the end in mind: Have you given as much thought to your analysis plan as you have to survey design? Effective planning ensures insights align with objectives from inception to delivery. #insightoninsight #insightdoneright #sellwithinsight

𝘈𝘴 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘰𝘯𝘭𝘪𝘯𝘦 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘤𝘰𝘯𝘧𝘶𝘴𝘦 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘥𝘦𝘴𝘪𝘳𝘦𝘴, 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘩𝘶𝘮𝘢𝘯-𝘤𝘦𝘯𝘵𝘳𝘪𝘤 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵. 🌟 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐡𝐚𝐧𝐠𝐞 𝐨𝐫 𝐑𝐢𝐬𝐤 𝐈𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞! Market dynamics and competition are relentless, stirring new dissatisfaction and driving constant evolution. Ever grappled with decisions, unsure of your next move? It’s a battlefield of shifting landscapes and uncharted waters. The emotional toll of sudden dissatisfaction can derail even the best-laid plans. Here’s a quick look at why exploring strategies to thrive amidst constant evolution is crucial. #6psychoemotionalfilters #humancentricselling #customerjourney #sellwithinsight

𝘖𝘷𝘦𝘳 20 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘧𝘪𝘹 𝘣𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘵𝘰 𝘴𝘢𝘭𝘦𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘐'𝘷𝘦 𝘤𝘢𝘵𝘢𝘭𝘰𝘨𝘦𝘥 𝘵𝘩𝘦 𝘮𝘢𝘯𝘺 𝘸𝘢𝘺𝘴 𝘴𝘮𝘢𝘳𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘢𝘬𝘦 𝘥𝘶𝘮𝘣 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴.  𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘥𝘥𝘴 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Have you ever faced a truth you didn't want to acknowledge? Early in my marriage, during a routine market visit in Florida, a casual encounter with an old industrial scale at Publix delivered an unexpected reality check. Despite assuming I weighed around 190 pounds, the scale bluntly revealed nearly 215 pounds. Seeking reassurance, I called my wife, only to receive a straightforward response: "Honey, you've been letting yourself go since we got married." 𝐅𝐚𝐜𝐢𝐧𝐠 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 That moment remains vivid because it prompted deeper reflections: • 𝙄𝙜𝙣𝙤𝙧𝙞𝙣𝙜 𝙞𝙣𝙘𝙤𝙣𝙫𝙚𝙣𝙞𝙚𝙣𝙩 𝙩𝙧𝙪𝙩𝙝𝙨: I had disregarded signs like ill-fitting clothes, attributing them to external factors rather than addressing my habits. • 𝙄𝙣𝙩𝙚𝙧𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝙘𝙤𝙣𝙨𝙚𝙦𝙪𝙚𝙣𝙘𝙚𝙨: Transitioning from a frugal student to a married life brought dietary and lifestyle changes I hadn't anticipated, resulting in unintended weight gain. 𝐀𝐯𝐨𝐢𝐝𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐥𝐚𝐜𝐞𝐧𝐜𝐲 In my consulting practice, I often encounter clients blind to evident issues, similar to my oversight with weight gain. Invested emotionally in their projects, they may overlook crucial feedback or evade uncomfortable truths that could lead to better outcomes. Surround yourself with trusted voices willing to provide honest feedback and resist the urge to deflect responsibility onto external factors. Recognizing mistakes is the first step toward discovering better solutions and ensuring sustained success. #unsoldstories #flawedassumptions #sellwithinsight

𝘐𝘵 𝘪𝘴 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘵𝘰 𝘢𝘳𝘳𝘪𝘷𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘯𝘴𝘸𝘦𝘳 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘴𝘵𝘢𝘳𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘸𝘳𝘰𝘯𝘨 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯. 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘨𝘢𝘪𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴. In my experience, research projects generate vast amounts of data, but only a tiny fraction contributes significantly to decision-making—often just around 1%. This underscores the critical role of effectively filtering and presenting results for maximum impact. Successful projects not only define clear objectives but also tailor deliverables to meet client expectations. Consider these key aspects when planning your result delivery: 1. 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐅𝐨𝐜𝐮𝐬: Tailor deliverables to suit the needs and attention spans of different stakeholders, whether it's the C-suite, marketers, sales teams, or research analysts. 2. 𝐔𝐭𝐢𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐈𝐧𝐭𝐞𝐧𝐭: Understand how the client plans to use the insights—whether for internal decision-making or external communication—to shape how you filter and present the findings. 3. 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 𝐋𝐞𝐧𝐠𝐭𝐡: Strike a balance between providing comprehensive insights and avoiding information overload, catering to clients who prefer detailed reports versus concise summaries. 4. 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Present data in a format that facilitates easy comparison across relevant groups, such as products, retailers, or demographics. 5. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐅𝐨𝐫𝐦𝐚𝐭: Align with client preferences for data visualization in PowerPoint, detailed analysis in Word, or multimedia formats like audio/video summaries. 6. 𝐕𝐚𝐥𝐮𝐞 𝐨𝐟 𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Gauge client openness to inferred insights or recommendations beyond explicit data findings, which can often unlock deeper strategic value. 7. 𝐃𝐞𝐩𝐭𝐡 𝐨𝐟 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Determine the level of granularity clients desire, from high-level summaries to deep dives into granular data, based on their analytical preferences. Before diving into research execution, clarity on these points ensures your deliverables resonate effectively. Plan your approach early to streamline data interpretation and enhance the relevance of your insights. #insightoninsight #insightdoneright #sellwithinsight

𝘈𝘴 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘰𝘯𝘭𝘪𝘯𝘦 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘤𝘰𝘯𝘧𝘶𝘴𝘦 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘥𝘦𝘴𝘪𝘳𝘦𝘴, 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘩𝘶𝘮𝘢𝘯-𝘤𝘦𝘯𝘵𝘳𝘪𝘤 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵. 🔥 𝐁𝐞𝐰𝐚𝐫𝐞 𝐭𝐡𝐞 𝐓𝐫𝐚𝐩 𝐨𝐟 𝐃𝐢𝐦𝐢𝐧𝐢𝐬𝐡𝐢𝐧𝐠 𝐑𝐞𝐭𝐮𝐫𝐧𝐬! Few products maintain excitement or satisfaction over time. Ever wrestled with decisions, uncertain about the next steps? It’s a rollercoaster of expectations and disappointments. The longer you use something, the greater the chance of inconsistency and letdown. Here’s a quick perspective on the importance of uncovering strategies that defy the norm and deliver consistent excellence. #6psychoemotionalfilters #humancentricselling #customerjourney #sellwithinsight

𝘖𝘷𝘦𝘳 20 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘧𝘪𝘹 𝘣𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘵𝘰 𝘴𝘢𝘭𝘦𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘐'𝘷𝘦 𝘤𝘢𝘵𝘢𝘭𝘰𝘨𝘦𝘥 𝘵𝘩𝘦 𝘮𝘢𝘯𝘺 𝘸𝘢𝘺𝘴 𝘴𝘮𝘢𝘳𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘢𝘬𝘦 𝘥𝘶𝘮𝘣 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴.  𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘥𝘥𝘴 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. 𝐑𝐞𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 As a business owner, I've witnessed how organizations often mistake perceived excellence for real achievement. Although 95% of new products fail, many companies continue to label their initiatives as excellent prematurely, guided by misleading metrics of success. 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐏𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 Many organizations inflate their achievements, akin to the "everyone gets a trophy" culture, inadvertently lowering performance standards over time. 𝐓𝐡𝐞 𝐏𝐮𝐫𝐬𝐮𝐢𝐭 𝐨𝐟 𝐑𝐞𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 In my experience, genuine excellence isn't about constant celebration but fostering an environment where employees thrive on feedback and continuous improvement. It requires maintaining high standards while evaluating performance pragmatically. 𝐀𝐯𝐨𝐢𝐝𝐢𝐧𝐠 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬 As you assess your organization's pursuit of excellence, avoid overusing the label. Focus on tangible results and impactful contributions, encouraging innovation with clarity on what truly constitutes success. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐘𝐨𝐮𝐫 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 Critically examine your perception of excellence. Are there areas where standards may fall short? Embrace skepticism to uncover opportunities for improvement beyond premature celebrations. In refining your approach, remember that real excellence isn't about accolades—it's about consistently delivering value that withstands scrutiny and drives sustainable success. #unsoldstories #flawedassumptions #sellwithinsight

Do you have a clear path to sustainable sales growth? A brand is gambling with its future if it does not understand the foundational factors driving key metric performance and how they can be continually improved. Without an understanding of the hidden foundational factors (discontent, intent, etc.) driving those key metrics, observing online behaviors has limited value. Improving KPIs is only possible by addressing the underlying factors contributing to them. #supervision #gotomarket #humancentricdesign #sellwithinsight