Only 1 in 4 new grantees win funding from private funders. 😧
Instrumentl analyzed over 4,000 funders and 1.4M grant awards, and the results are clear: Most grants go to repeat awardees.
So, if you’re searching for new funding sources in 2025, how can you stand out?
We asked seasoned grant writers, and here’s their advice:
💡 Loretta Skiff, Owner at Planet Grants LLC: “You should mirror the language and priorities of the funder throughout your narrative to enhance how the application fits within their guidelines.”
💡 Dr. Bev Browning, Author and Grant Trainer: “The best way to stand out is to align the language in the application narrative responses with key terms and words from the funder's website.”
💡 Teresa Huff, ACNP, Nonprofit Grant Strategist: “Nonprofits often don't do enough due diligence before applying. Look into past awards, study their giving trends, and take time to build relationships.”
💡 Shannon McDonnell, Associate Director, Development at Safer Together: “The best way to make your application stand out is to do your homework. Research the foundation. Show how you align with their mission.”
💡 Zoe Harrold, Ph.D., Owner at Clear Horizons Consulting: “Build a connection with private funders to learn about the types of programs and projects they are most interested in funding. Find the aspects of your project that align with the funders' priorities.”
💡 Staci Mathias, Grants and Huntington Manager at Habitat for Humanity: “Facts, data, and research are essential in any application, but I have found stories and testimonials pack a bigger punch.”
💡 Katelyn M. Irwin, Development Grants Associate at Age Well: “Highlight a unique story that pulls on their hearts but also aligns with their mission.”
🔗 Read the full report on the causes getting the most funding in the comments.
👉 A huge thank you to these experts for their advice:
Loretta Skiff, Bev Browning, Teresa Huff, ACNP, Shannon McDonnell, Zoe Harrold, Staci Mathias, and Katelyn M. Irwin