Here's the big secret...
What you do is your content.
Potential clients need to grow to know, like, and trust you before they make the decision to buy from or hire you.
So how do you help them do that?
By taking them behind the scenes of your business and life.
First, save this post to refer back to and then keep reading for content ideas:
✨ Share photos or video of you creating client content.
This serves to show the work you put into your clients' posts as well as shows off your experience.
✨ Share screenshots of your clients' analytics.
Numbers don't lie so show off your clients' social media success, thanks to your hard work.
✨ Post b-roll of you creating your own content.
When posting, share valuable content creation tips that your followers can implement.
✨ Capture photos and videos while working from a cafe, the library, or a museum.
When sharing this content, lists out everything you accomplished at your make-shift desk. It’s our job to show our potential clients all of the work that goes in behind the scenes.
✨ Whether you’re meeting in person or via google meet, snap a photo of your client meetings!
Then, share a testimonial from your client, the services you provide that client, or a win you helped them achieve.
✨ Set up a tripod and record yourself enjoying your hobbies.
Sharing your hobbies humanizes you and helps potential clients relate.
✨ Whether you’re spending a day at the winery, watching football on the couch, or running errands, sharing your weekend activities serves multiple purposes, including:
Like sharing your hobbies, this humanizes you. It also helps you create boundaries by showing that you have a life outside of serving your clients.
Want more content creation tips? Follow along and save this post for when you need some content inspo!
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