Infinite Edge Consulting

Delivering the experience buyers are demanding today will require a shift in the overall operating model, strategy, approach to technology and processes. And while knowing what you need to do is a solid start, it is not the same as knowing how to do it so there is impact early on. We've spent the past several years working on the front lines with B2B clients including through our relationship with Folloze to transform their organizations to compete in this market. We know this is a critical driver of success for all B2B marketers yet they're struggling to make this transformation. That's why we have formalized an offering that helps to accelerate ABM-driven GTM operations for maximum impact - Introducing our ABX Maturity Practice! Transform your organization featuring ABX-focused services like: * Maturity assessment and strategic planning * Sales and marketing alignment * Change management * Team training and re-skilling * Tech stack optimization * Campaign execution * And more! “We believe scaling ABX is the key to driving meaningful impact for B2B brands and we are focused on helping companies execute on an effective strategy and enable teams to work better together to deliver a personalized experience in every moment,” said Executive Founder of Infinite Edge Consulting Mary Gilbert (Kerford) These services are being offered directly and through our partnership with Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform Read more on our new strategic services partnership in the press release here: https://lnkd.in/g2TQBFQB

In today’s whirlwind markets, the best teams know how to connect—and we’re not just talking about Wi-Fi. 🛜 Building strong relationship skills helps unite your organization and your broader business ecosystem, creating trust and authenticity that shines through in every decision. From strengthening bonds with employees and partners to turning individual strengths into team superpowers, these skills are what make teams “ready for anything.” It’s all about acting with a shared vision and making moves that lift the entire brand community. Curious? Check out how Infinite Edge Consulting can help you build https://lnkd.in/g-qKrcC #MarketingStrategy #MarketingTeam #MarketingConsulting #Strategy #TeamDevelopment

At Infinite Edge Consulting, we’re feeling extra grateful! 🙌 To our devoted team, our incredible clients, and our supportive audience—you inspire us every day. And to the entire marketing community, thank you for sharing your insights and passion. Together, we’re shaping the future of marketing. Here’s to you! 💙 Have a happy holiday if you’re celebrating! 🦃

Trust is the foundation of a brand's success, yet it can slip through the cracks during chaotic or complex times. Our Trust Assessment identifies gaps and provides tools to strengthen and sustain trust across your organization. 🔥 Why it matters: - Build a brand that's customer-centered and ready for anything. - Gain insights to navigate challenges and grow with confidence. Take the free trust assessment today and ensure trust stays at the core of your success: https://lnkd.in/dnF-E4x #BrandTrust #BrandStrategy #Branding #MarketingStrategy #MarketingLeaders #MarketingConsulting

ABM success hinges on agility. 🙌 As Q4 challenges B2B tech, marketers must pivot fast, leveraging personalized, high-impact campaigns that respond to market signals. Here are our top 5 tips to unlock operational speed and drive pipeline performance. https://lnkd.in/g54nH8Kq hashtag #B2btech #marketingsolutions #marketingconsulting #marketingcampaigns #abmcampaigns #ABMStrategy

🎯 75% of CMOs agree ABM delivers top-tier ROI. But here’s the catch: ABX only works when sales and marketing team up like pros. With a strong digital demand engine and seamless collaboration, ABX aligns both teams to guide buyers every step of the way. Learn more about empowering your revenue team through the alignment of sales and marketing! https://lnkd.in/eHq94kBg #b2bmarketing #marketingconsulting #abxstrategy #abx #abmstrategy #digitalmarketing

The holidays bring joy, but they can also bring stress—especially this year, with end-of-year pressures, family dynamics, and even polarizing events taking center stage. 🎄 What if we used this season not just to survive, but to grow? This month, we’re joining the Future Ready CMO meetup to prepare for the holidays with practical tools for self-development.  It’s time to break old patterns, manage stress with grace, and embrace this season as a catalyst for personal growth! ✨

When chaos hits, discipline is the secret to restoring order and sparking innovation. 💡 A Marketing PMO brings structure, accountability, and focus, keeping teams on track and progress alive. Ready to take your marketing to the next level? Let’s build a PMO system that works for you and your team. Our approach is simple: we become a part of your company, learn the best way you want to work and the best way your employees thrive and develop a system to implement a PMO that supports your marketing efforts. https://lnkd.in/erigxp5b #marketingpmo #pmo #marketingstrategy #marketingteam

The holiday season often brings a mix of excitement and stress, with work deadlines, social events, and family gatherings all competing for our time. We're having FUN! To avoid burnout, consider setting boundaries, prioritizing your well-being, and carving out moments of rest. Remember that it's okay to say “no” when things feel overwhelming and to focus on what truly brings you joy and meaning. Join our November meetup! We’ll dive into practical ways to find balance and maintain your energy during the holidays. Use this season to not just get through, but grow. Sign up in the link in comments! https://lnkd.in/eB9A6_Ps #marketingwebinar #marketingleaders #burnout #employeementalhealth #worklifebalance

With 80% of B2B sales predicted to go fully digital by 2025, a solid content strategy is now a must-have! As buyers grow more independent, your content needs to do more than inform—it has to guide and build trust, too. A buyer-focused approach keeps your brand relevant, drives conversions, and keeps you top of mind. Not sure if your content’s hitting the mark? Reach out for a free assessment. You might be closer to meeting your goals than you think! https://lnkd.in/gGX6U3GX #contentengine #contentstrategy #content #marketingstrategy #marketingteam