🌿✨ #WellnessWednesday ✨🌿 With the end of summer 🏝️ here and shorter days around the corner, mood changes can spring up due to less light🌤️. This study looks at the light & mood connection! #hcdresearch #CircadianRhythms #SleepHealth #ImpactOfLight #SleepScience
HCD Research
Market Research
Flemington, NJ 2,826 followers
We employ innovative research tools, comprehensive data collection techniques, & well-honed interpretive skills.
About us
The HCD Research® Company is a market research firm that specializes in the integration of traditional, psychological, behavioral, & neuroscientific tools to better understand consumers. We employ innovative research tools, comprehensive data collection techniques, & well-honed interpretive skills to meet our clients' market research objectives. HCD has years of market research experience in many industries and can design, execute and analyze research studies globally. With our methodologies based in science, we seek to maintain the highest scientific and professional standards to provide authentic consumer experience insights at home, online, in the lab, on the shelf, and in the everyday consumer experience as a whole. We are methodologically agnostic and focus on integrating both conscious and non-conscious measures to best answer the research question. From product development to commercialization, HCD plays a unique transfunctional role in optimizing products and communications across industries.
- Website
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http://www.hcdi.net
External link for HCD Research
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Flemington, NJ
- Type
- Privately Held
- Founded
- 1991
- Specialties
- Marketing & Communications Research (i.e. pharma, consulting, consumer research, psychology, neuroscience, product development, sensory science, and consumer science
Locations
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Primary
Get directions
260 U.S. Highway 202/31 Suite 1000
Flemington, NJ 08822, US
Employees at HCD Research
Updates
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Happy Labor Day from #HCDResearch! Today, we honor the dedication, hard work, and resilience of every worker who contributes to building a better future. Whether you're taking a well-deserved break or continuing to push forward on your goals, let's take a moment to celebrate the power of teamwork, passion, and perseverance!
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🔬 #ScienceFriday Exploring the connection between taste👅 & smell👃: How taste changes based on variance in olfactory stimulation! #hcdresearch #SensoryScience #OlfactoryResearch #TastePerception
Taste of breath: the temporal order of taste and smell synchronized with breathing as a determinant for taste and olfactory integration
ncbi.nlm.nih.gov
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🌿✨ #WellnessWednesday ✨🌿 ☕ Caffeine & 😰 Anxiety! A meta-analysis for those interested in ways of examining the link between the two, using methods like POMS (profile of mood states) & STAI (state-trait anxiety inventory). Just in time for when kids go back to school! #hcdresearch #CaffeineAndAnxiety #CaffeineEffects #NutritionScience
Caffeine intake and anxiety: a meta-analysis
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⭐ Understanding consumer behavior is challenging, but essential for creating effective products and messages! Our MaxImplicit method combines traditional research 🤝 psychological testing to uncover consumer priorities & perceptions, helping companies like yours align their products with consumer expectations. This methodology duo identifies gaps ↔️ in the market and opportunities for innovation 🚀 #hcdresearch #MaxImplicit #methodologyduo #identifyinggaps
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🔬 #ScienceFriday A new method for UX and HCI testing? In this study, researchers measure different types of mental load (cognitive & perceptual) using eye tracking statistics and a modified video game task. The list of possible applications is long ... everything from website/app usability to shopper tasks. Reach out to us if you want to chat! #hcdresearch #MentalWorkload #EyeTracking #PerceptualLoad #CognitiveLoad #Neuroscience #CognitiveScience #EducationInnovation
Assessing Perceptual Load and Cognitive Load by Fixation-Related Information of Eye Movements
ncbi.nlm.nih.gov
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🌿✨ #WellnessWednesday ✨🌿 Home-cooked meals & happiness Preparing food at home can have a positive impact on not just your physical health, but also your mental well-being! #hcdresearch #CookingForWellbeing #MentalHealthAndCooking #FoodAndMind
Well-Being and Cooking Behavior: Using the Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment (PERMA) Model as a Theoretical Framework
ncbi.nlm.nih.gov
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🏊♀️ Diving back to one of our previous blog posts: "Leveraging Research Foresight: Shaping Consumer-Centric Strategies for Market Success." 🔗 https://lnkd.in/eKgjw7gS Discover how we fuse consumer insights with strategic foresight to drive agile decision-making and foster sustained growth in today's dynamic marketplace. Jump in to discover our collaborative workshops, continuous iteration approach, and the driving forces behind our success! #ConsumerInsights #MarketSuccess #StrategicForesight #actionabledata #MRX #MR #marketresearch #consumerresearch #HCDResearch
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🔬 #ScienceFriday Not just for gym rats! 🏋️ A meta-analysis of publications surrounding creatine supplementation & cognitive function. In particular, it appears that supplementation may generate an improvement 📈 in short term memory & reasoning. #hcdresearch #CreatineSupplementation #CognitiveFunction #BrainHealth #IntelligenceBoost
Effects of creatine supplementation on cognitive function of healthy individuals: A systematic review of randomized controlled trials
ncbi.nlm.nih.gov
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🌿✨ #WellnessWednesday ✨🌿 Just like the dynamic duo of chocolate🍫& peanut butter🥜? A study exploring the synergy between Theanine 🤝 Magnesium - and how these compounds can work together to help you achieve restful and restorative sleep 😴 A possible alternative for those who don't really care for supplementary melatonin! #hcdresearch #SleepQuality #SleepResearch #Neuroscience #SleepLatency
A Novel Theanine Complex, Mg-L-Theanine Improves Sleep Quality via Regulating Brain Electrochemical Activity