Havas North America

We had the most amazing Friendsgiving at #HavasChicago hosted by Kinship! Wishing a happy Thanksgiving to all from your friends at Havas!

In his latest Fast Company op-ed, Mark Sinnock, our Global Chief Strategy, Data, and Innovation Officer, unpacks how resilience meets optimism in the new era of agency.   "To survive in a perma-crisis environment, people have embraced agency—the sense of control over their lives, making them stronger, better, and more empowered," shared Sinnock.   Read the full piece for more insights and data from Havas' 2024 Meaningful Brands study, “The Rise of the Change Makers,” here: https://lnkd.in/emXj7-gf   #OneHavas #MeaningfulDifference #MeaningfulBrands #NewEraOfAgency #HavasCreative

A cookie celebration for our Clios win from our favorite Football Club. Pretty sweet. 🍬 🍪 Thanks, Chicago Red Stars!

We’re thrilled to share the release of the Meaningful Brands™ Special Report, "Decoding B2B’s Brand Boom," a comprehensive report on the rising influence of branding in the B2B space. The report explores how brand reputation has become a critical growth driver in the B2B space, the shift toward an integrated 'always-on' marketing approach, and the impact of brand on financial performance and customer engagement in today’s evolving digital landscape.     To dive deeper, download the full report here: https://lnkd.in/eftWG5KU   Havas #OneHavas #MeaningfulDifference #MeaningfulBrands #B2BMarketing

🎉 We are so excited to announce that our October #SecretSauce winner at #HavasChicago is the one... the only... Will Russell!!!🎉 From spot on audience insights to today's trending formats, plus up your recipes with the social-first flavors of Will Russell's Famous Pink Sauce! Congratulations Will!

We broke the NWSL record and now we're root, root, rooting for this Chicago Red Stars win at the #ClioSports Awards for our Red Stars Takeover campaign. Massive score for the whole team. We're so proud that this historic night for women's sports continues to make waves.

“I think GLP-1…is going to to be bigger than GPT (AI)”, Scott Galloway A framing quote to set the stage for GLP-1 Day at Havas in New York yesterday, a packed event bringing together leaders and experts from across the science, medical, business, media, finance and brand community to explore the truly transformative impact of GLP-1s on commerce, consumption and culture. “GLP-1s represent a black swan event for the CPG industry” noted Bill Shufelt Co-Founder and CEO at Athletic Brewing Co. weighing up the complex interplay of mindful consumption and downward pressure on F&B categories with the enduring drivers of sociability and community. “Similar to the way Covid-19 accelerated omni-channel by 20 years, GLP-1s are accelerating shifts in consumption”.  “We are witnessing the first Trillion dollar drug class” pointed out Dr. Jennifer Pearlman MD CCFP NCMP FAARM ABAARM (whose mentor Dr. Daniel Drugger discovered the GLP-1 hormone 30 years ago). Dr Pearlman along with other medical experts including Dr Cedric "Jamie" Rutland MD FCCP reinforced that GLP-1s are much more than a weight loss drug, with important pleiotropic effects across neurological disease, fertility, substance abuse, and a range of anti-inflammatory actions underscoring the importance of a holistic, personalized whole-health approach to treatment programs. “With GLP-1s, population pull has massively overtaken marketing push in terms of the drug go-to market for the first time” observed Marc Iskowitz at MM+M talking with Dorothy Gemmell CCO and President at GoodRx about the need for high quality, educational content in the market amidst the backdrop of massive social conversation around GLP-1s. “We are seeing a huge consumerization effect... that will hit an optimization point and become wildfire” explained Anna Whiteman, Partner at Coefficient Capital, noting near term capital flows towards deficiencies with supplements and alternatives, but the bigger and longer-term investment opportunities in longevity focused lifestyle shifts. The broad range of industries present yesterday reflect GLP-1s as what Donna Murphy has called “the marriage of bio-pharma and consumer brand industries”. More than a new drug, GLP-1s represent a revolution in consumption and when we change the way we consume, we change the shape of everything. TLDR: every brand needs a GLP-1 strategy. With our dedicated GLP-1 consultancy, the rich data from our GLP-1 Prosumer platform, and the exciting upcoming launch of our expert led original content series Shape Shifting which will explore the science, lifestyle and landscape of GLP-1s; we’re ready for the new zeitgeist and ready to help our client partners navigate and shape it. Huge thanks to all our panelists, moderators and media partners including Mia Lehmkuhl Libby at The Wall Street Journal, Erica Pagliarulo at Meltwater and John Lilliquist at iHeartMedia for an inspiring and eye opening day. TRIPTK #brandtransformation

“I think GLP-1…is going to to be bigger than GPT (AI)”, Scott Galloway A framing quote to set the stage for GLP-1 Day at Havas in New York yesterday, a packed event bringing together leaders and experts from across the science, medical, business, media, finance and brand community to explore the truly transformative impact of GLP-1s on commerce, consumption and culture. “GLP-1s represent a black swan event for the CPG industry” noted Bill Shufelt Co-Founder and CEO at Athletic Brewing Co. weighing up the complex interplay of mindful consumption and downward pressure on F&B categories with the enduring drivers of sociability and community. “Similar to the way Covid-19 accelerated omni-channel by 20 years, GLP-1s are accelerating shifts in consumption”.  “We are witnessing the first Trillion dollar drug class” pointed out Dr. Jennifer Pearlman MD CCFP NCMP FAARM ABAARM (whose mentor Dr. Daniel Drugger discovered the GLP-1 hormone 30 years ago). Dr Pearlman along with other medical experts including Dr Cedric "Jamie" Rutland MD FCCP reinforced that GLP-1s are much more than a weight loss drug, with important pleiotropic effects across neurological disease, fertility, substance abuse, and a range of anti-inflammatory actions underscoring the importance of a holistic, personalized whole-health approach to treatment programs. “With GLP-1s, population pull has massively overtaken marketing push in terms of the drug go-to market for the first time” observed Marc Iskowitz at MM+M talking with Dorothy Gemmell CCO and President at GoodRx about the need for high quality, educational content in the market amidst the backdrop of massive social conversation around GLP-1s. “We are seeing a huge consumerization effect... that will hit an optimization point and become wildfire” explained Anna Whiteman, Partner at Coefficient Capital, noting near term capital flows towards deficiencies with supplements and alternatives, but the bigger and longer-term investment opportunities in longevity focused lifestyle shifts. The broad range of industries present yesterday reflect GLP-1s as what Donna Murphy has called “the marriage of bio-pharma and consumer brand industries”. More than a new drug, GLP-1s represent a revolution in consumption and when we change the way we consume, we change the shape of everything. TLDR: every brand needs a GLP-1 strategy. With our dedicated GLP-1 consultancy, the rich data from our GLP-1 Prosumer platform, and the exciting upcoming launch of our expert led original content series Shape Shifting which will explore the science, lifestyle and landscape of GLP-1s; we’re ready for the new zeitgeist and ready to help our client partners navigate and shape it. Huge thanks to all our panelists, moderators and media partners including Mia Lehmkuhl Libby at The Wall Street Journal, Erica Pagliarulo at Meltwater and John Lilliquist at iHeartMedia for an inspiring and eye opening day. TRIPTK #brandtransformation

Get you a client that loves a Big Ass Turtle.   Did you catch Jimmy Kimmel Live last night? We're loving this work with our new clients at Chamberlain Group. Check out the video at the link below and use promo code BIGASSTURTLE on myQ.com to get 15% off myQ Smart Home products and get a taste of the smarter life yourself. Watch the full video with the link below: https://lnkd.in/gu9W42Tq

Shout out to our partners at NewYork-Presbyterian Hospital and our #HavasNewYork team for taking home this year’s OOH Campaign of the Year, Gold, at the Healthcare Marketing Impact Awards 2024 for the Blood Bags campaign driving awareness around the need for blood donations in NYC. Learn more and consider becoming a blood donor today at https://lnkd.in/e834BBDi