Gusto Embedded

We’re happy to announce our partnership with Xero as they launch their payroll solution powered by Gusto Embedded. Together, we’re making it easier for U.S. small businesses to manage payroll seamlessly within the platform they already know and love. 🩵 Excited to see this partnership come to life and support even more small businesses. Learn more about the partnership here: https://lnkd.in/eaP7Tujd

At Tearsheet’s The Big Bank Theory Conference, Gusto Embedded joined industry leaders from Mastercard, Truist, US Bank, and Citizens to discuss how technology and community-focused strategies are transforming SMB financial services. From our GM, Yi Liu, "Running a small business is hard and owners are looking for help. Frequently, they’re turning to the partners they already trust, like their banks, to help solve these pain points." Explore the key takeaways here 👉 https://bit.ly/4gjTkYe

We 🩵 to see how CleanCloud payroll empowers business owners like Ocean Van, owner of Coco Laundry - Laundromat, Wash & Fold, to focus on what matters most—taking care of their team and growing their business! He highlights, "A benefit that CleanCloud payroll allows is to stay compliant with the payroll tax and regulations, it's really important to not have to worry about that and just focus on making sure our employees get paid on time." Watch the full video 👇

🔧  At Gusto Embedded our goal is to help our partners create seamless, branded, and customized payroll experiences for their customers. And every partner's needs are a bit different. Hear from Shirley L., a developer on the Gusto Embedded team, as she walks through how we solved for a partner-specific feature request, and how the team worked across the larger Gusto team to prioritize and build a complex feature: https://bit.ly/4fYbWgl

🎙️ In this episode of the SMB Tech Innovators Podcast, we sit down with Vignan Velivela, Co-Founder and CEO of AtoB, to explore how technology for the trucking sector is transforming outdated systems and creating new opportunities for growth. 🚛 From modernizing payment processes to empowering small businesses with tools traditionally reserved for larger players, AtoB is reshaping the financial infrastructure of an essential industry. Check out the episode here 👉 https://bit.ly/3BeoMYO

🎙️✨ Special episode! We recently hosted an awesome event in our SF office where Tomer London, Co-Founder and CPO of Gusto, sat down to chat with Rex Salisbury, Founder and General Partner of Cambrian, and a room full of fintech leaders. Check out the conversation about Gusto's journey into embedded payroll, scaling through partnerships, and the unique challenges of compliance and user experience in the fintech landscape. Full episode here -> https://bit.ly/4fyTWJu

🎙️ Technology is transforming how businesses handle payments, driven by innovation and customer expectations. On this episode of The SMB Tech Innovators Podcast, Jessica Young, Managing Director and Head of Product, Chase Payment Solutions, shares insights into staying close to your customer, how embedded solutions support businesses across all stages, and key trends shaping the future of payment solutions. Tune in to explore how Chase is leading the way in secure, seamless payments and learn more about the launch of Chase Payroll! 👉 https://apple.co/4euKHZh

Feeling the love from FreshBooks! 💙 We’re thrilled to have been part of FreshConnect Partner Day, where our teams came together to fuel new ideas for supporting small businesses. A big thanks to FreshBooks for highlighting our partnership and shared mission to empower SMBs. Looking forward to more great work ahead! ✨

Money 20/20 was a whirlwind alright! Our team had a great time last week and we can't wait to see you out there again next year. Check out Gusto Embedded's GM, Yi Liu's key takeaways on how embedded fintech is reaching new heights. 👇

"Gusto's embedded journey was about timing. After years of waiting, now is the time to deliver an integrated solution. Understanding the market for embedded payroll means asking, 'What do small businesses need?' and building a product that delivers exactly that." We recently hosted a fireside chat and happy hour with fintech leaders in our SF office. 🥂 Gusto's co-founder and CPO Tomer London joined Cambrian's Rex Salisbury to chat about our journey in embedded fintech and where it's headed. Check out the full conversation 👉 https://bit.ly/40wtdZd