GTM LABS

At GTM LABS, we’re always looking for ways to make things clearer and easier for the startups we serve. Last week, we decided to test something simple yet powerful: the first impression of our homepage. The twist? We asked the first friend we made here in Córdoba, Argentina—a gym receptionist who’s now a good friend of ours—to take a look. Why? Because sometimes the best way to test clarity is to step out of the startup bubble and see how someone with fresh eyes reacts. During this test, we paid close attention to a few key questions: - Was our pricing section clear, or did it create uncertainty? - Did the homepage immediately communicate who we are and what we offer? - Was it easy to navigate for someone seeing it for the first time? We’re excited to share this small milestone, but by no means is this the final version. We’re constantly testing and refining our site and this is just one step in a much larger process. For those unfamiliar GTM LABS offers fractional product marketing through a productized subscription service: - Choose a quarter time, half time or full time product marketing plan on your needs. - Pause or cancel anytime—total flexibility, no long-term contracts. - Use our client platform to request tasks, track progress and see timelines in real time. It’s a service designed to work like a subscription—simple, adaptable and effective for growing companies facing bandwidth or resource challenges. This small test reaffirmed a key insight: simplicity and clarity are universal. Whether you’re a startup founder or running a business in another industry, your website needs to instantly communicate value and make navigating next steps easy. We’ve recently revamped our pricing section with this in mind and we’d love for you to check it out: >> gtmlabs.io << >> gtmlabs.io << What’s one way you’ve tested the clarity of your website or product recently? Let’s trade notes in the comments!

Running a successful startup is all about communication and collaboration. But it's not just about checking tasks off the list - it's about ensuring quality over quantity in every step. This means fostering open dialogue between teams, identifying potential pitfalls, and being flexible enough to adjust plans as needed. As a founder or co-founder, your role is to be the facilitator of this communication and support your team's success. What are your biggest communication challenges in your startup? #startuplife #communication #teamwork #entrepreneur #success #productmarketing #fractionalproductmarketing #gtm #productlaunch

Ever feel like your projects are always running behind schedule? Building "buffer times" into your plan is key to staying on track, even when unexpected delays happen. And don't forget the "pre-mortem" - a powerful strategy where you brainstorm potential problems BEFORE they happen. This helps you stay ahead of the curve and bounce back quickly! Want to learn more about building a successful product launch? learn more at gtmlabs.io #projectmanagement #timemanagement #fractionalproductmarketing #productmarketing #gtm #productlaunch

Ever felt like you're juggling too many balls? In seems like today effective time management is key to success. Building in buffer time is critical for flexibility and helps address unexpected delays. It's not just about planning, it's about empowering your team to own their responsibilities. What are your top time management tips? #fractionlproductmarketing #productmarketing #productlaunch #gtm

Want to launch a successful product? It's all about effective team alignment! From understanding team speeds to setting clear goals and breaking them down into manageable tasks, learn how to be a facilitator for seamless collaboration and launch a winning product. To learn more or work with us head on over to www.gtmlabs.io #fractionalproductmarketing #productmarketing #startup #productlaunch

Stop relying on rigid marketing solutions and start embracing flexibility. In the evolving startup ecosystem, traditional marketing agencies often fall short due to their lack of adaptability. This rigidity can stifle growth and innovation. Instead, startups should consider agile marketing solutions that offer the flexibility to pause, unpause, upgrade, or downgrade as needed. GTM LABS embodies this agility, providing productized subscriptions that adapt to your needs. Stay competitive by choosing agile solutions. Learn more at https://www.gtmlabs.io. Share your thoughts on flexible marketing strategies in the comments!

Struggling with messy product launches? In this video, I break down the key challenges startups face when launching products, especially when teams like sales, marketing, and product development work at different speeds. Learn how to align your teams, work backwards from desired outcomes, and avoid common pitfalls that can derail your product launch. Whether you're a founder, co-founder, or part of a small startup team, these practical tips will help you navigate the complexities of launching successfully. Work with us: At GTM LABS, we offer productized fractional product marketing services, tailored for startups and tech companies. Whether you're building your go-to-market strategy, launching a new product, or scaling your operations, our flexible, subscription-based model is designed to fit your needs without the hassle of long-term contracts. Let us help you align your teams, craft winning strategies, and execute launches that drive results. 👉 Visit gtmlabs.io for more information. #marketingtips #productlaunch #communication

Which Cumulus Coffee image is real? We’ve put together eight stunning images featuring Cumulus products but here’s the twist—only one of these is real! The other seven are entirely AI-generated. Can you spot the real one? 🤔 With GTM LABS’ AI-powered product photography we’re creating hyper-realistic images that help brands like Cumulus tell their story in unique settings without the logistics and costs of traditional photoshoots. Imagine being able to capture fresh captivating content in any environment—mountains, beaches or baseball fields. This isn’t just about realism; it’s about freedom. Freedom to experiment, explore new ideas and stay agile in a fast-paced marketing world. 👇 Let us know in the comments which one you think is the real image. And if you’re interested in how AI can transform your product visuals, let’s chat! #AIphotography #ProductMarketing #Cumulus #Gtmlabs #InnovationInMarketing #GuessTheRealOne #ContentCreation

The holiday season is here, and what better way to celebrate than with cookies that bring joy to every home! 🍪✨ We've been feeling festive and imagined some new holiday-inspired cookie flavors for Crumbl. Using our AI technology, we've created these tasty treats: - Pumpkin Pie Cookie – A spiced cookie topped with creamy pumpkin filling and a sprinkle of cinnamon. - Cranberry Sauce Swirl – A sweet and tangy cranberry swirl nestled in a buttery cookie. - Sweet Potato Marshmallow Delight – Soft and rich with toasted marshmallows and hints of sweet potato. - Pecan Pie Crunch – A caramelized, pecan-studded cookie with a satisfying crunch. Which of these flavors makes your mouth water? We'd love to know! Comment below with your favorite or share your own ideas! Tag Crumbl to let them know which flavor you'd love to see next. Together, let's make this holiday season the sweetest one yet! 🎁❤️ #Innovation #Technology #ArtificialIntelligence All images were created by GTM LABS. Curious about how our AI technology can bring your product ideas to life? DM us or visit https://lnkd.in/gpjcC2Ys to learn more. ------ Transparency: This content is not an official collaboration or partnership with Crumbl Cookies. All images shown were generated by GTM LABS' AI model and were trained using publicly available images. These cookies do not currently exist in Crumbl’s lineup (to our knowledge), and Crumbl has not released or announced these flavors. These are conceptual, AI-generated visuals created purely for inspiration and demonstration purposes.

No, you’re not stuck with expensive photoshoots. Many startups believe that high-quality product photography requires a hefty budget. But the reality is, AI-powered photography offers a cost-effective way to get stunning visuals without breaking the bank. This innovative approach allows brands to frequently update content and manage large volumes without the traditional high production costs. It’s not about cutting corners; it’s about smarter, more efficient solutions. Embrace the shift and see how AI can transform your brand’s visual storytelling. For startups and growing brands, this means more resources to allocate elsewhere, fueling growth and innovation. There is no such thing as being limited by budget when it comes to creativity. Learn more at https://lnkd.in/gpjcC2Ys