Green Lane Communication

Why do cannabis industry leaders choose Green Lane Communication as their company's PR firm? 🧐 Because they receive results that make them want to leave testimonials like this. 👇 "Mike has been an invaluable asset in propelling our company to achieve substantial brand recognition. Prior to collaborating with Green Lane Communication, our public presence was virtually nonexistent. I must admit, I was hesitant to invest in PR, given the numerous accounts from fellow founders who spent $10,000 a month without witnessing any return on investment. However, from the very beginning of our partnership, Mike expertly crafted a compelling narrative that showcased both my journey as a founder and my company's ambitious vision. Now, six months into our fruitful engagement, I am not only pleased with his exceptional work but also confident in our continued collaboration for the foreseeable future." — Nohtal Partansky, Co-Founder & CEO, Sorting Robotics

Green Lane Communication is proud to be named one of mg Magazine’s top 10 agencies with cannabis credentials! We couldn't have earned this without our incredible clients who make it a blast to collaborate with day-in-and-day-out. Plus! Check out GLC founder, Michael Mejer's byline, "The Art of Storytelling" on pages 26-27. Check out MG Magazine's December issue here: https://lnkd.in/eC2uUAcX #PRTips #PRFirm #PublicRelations

"I’ve had conversations with people who reached out to us without knowing exactly how they found us, but they were clearly impressed by what they saw—PR has been a major factor in that. Many of these inquiries come from investors or potential M&A partners who now see us as an attractive business opportunity." — Andrew Wells, Chief of Staff, Sorting Robotics 💥 Learn how we made this happen in the case study: https://lnkd.in/gUkX6y9Q #PRstrategy #MediaRelations #CannabisIndustry 

Q1 is around the corner. 😯 Planning ahead is everything in PR. But with a few weeks left in the year, there's still time to prepare for a strong start in 2025. Here are three quick hits to get your Q1 PR strategy on point: 💥 Look Back to Move Forward Review what worked (and didn’t) in 2024. Which campaigns landed coverage? Which pitches fell flat? Analyze the wins and the lessons. 💥 Spot the Trends What’s shaping your industry right now? Journalists are still looking for 2025 insights. Position yourself or your company as a forward thinker. 💥 Get Your Stories Ready Q1 often means a flood of announcements—new products, partnerships, or goals. Start crafting those narratives now to cut through the noise. PR is about showing up consistently and strategically. It’s not just about big headlines; it’s about building long-term credibility and trust. We're prepared to help you reach your PR goals in Q1 and beyond. Let's get started: https://lnkd.in/e776-UGu #PR #PublicRelations #PRTips #PRStrategy

If you tried a product and hated it, would you recommend it to a friend? If it didn't work the way it was supposed to, would you still tell your friend to buy it? Of course not! The same goes for building a relationship with journalists to secure earned media. ⬇️ ⬇️ ⬇️ Only deliver information to journalists that will be helpful to them. 💥 Dive deeper into expert insights from GLC founder, Michael Mejer in his interview with Lars Miller of Herbal Profiles Newsletter. Watch the full interview here. 👇 https://lnkd.in/efdTZGsc #PRTips #MediaRelations #PublicRelations

Is your PR strategy stuck in neutral? Let’s rev it up. 🚘 Learn how to overcome common roadblocks like: ➡️ Building credibility as a new player ➡️ Missing media opportunities due to bandwidth ➡️ Misaligned marketing, PR, and sales strategies Read our blog for actionable tips. 👉 https://lnkd.in/enZQ44aN #PRTips #PublicRelations #MediaRelations #EarnedMedia

What did #MJBizCon2024 teach us? A lot. From leveraging local PR for SEO to the evolving role of cannabis partnerships, we’ve compiled the top 9 takeaways that will shape the industry in the year ahead. Check out our recap to see what stood out the most (and yes, Tech Jam 2024 gets a shoutout!). 😉 https://lnkd.in/epxescNa #PR #PublicRelations #MediaRelations

Planning your 2025 PR strategy? Make sure each tactic works hard to hit your business goals ⤵ • Op-eds & Guest Bylines • Profile Q&As • Podcasts • Speaking Engagements • Awards & Recognition • News Releases • Media Relations & Pitching • News-Jacking When done right, PR isn’t just about landing coverage. It fuels ⤵ • Brand equity • Revenue • Strategic partnerships • Investor interest • Top talent Don’t leave any chips on the table—play your PR hand like a pro. #PRTips #PRTactics #PRStrategy #MarketingStrategy

"The earned media Green Lane has generated for me and MBO Ventures has definitely enhanced my brand. It’s built credibility, trust, and awareness within the industry. The consistent visibility helps establish me as a thought leader in the cannabis space. PR is difficult to assign a direct monetary value to, but for someone aiming to become a recognized expert, being consistently present in the right spaces is invaluable." — Darren Gleeman, Managing Partner, MBO Ventures Uncover how our PR program helped MBO Ventures become a trusted name in cannabis ESOPs: https://lnkd.in/e3S-qwPA #CannabisIndustry #PR #PublicRelations #CaseStudy

Are you considering investing in PR? Here's a heads-up: it's not for you... if ⤵️ 🚫 You expect journalists to only cover how amazing your product or service is. 🚫 You demand a backlink to your website with every piece of earned coverage. 🚫 You want to review any article written from an interview you provided before it’s published. PR is worth it if ⤵️ ✅ You’re open to adapting your messaging based on feedback from the media landscape and target audience. ✅ You’re focused on long-term brand reputation and understand that trust is built over time, not overnight. ✅ You see the value in third-party credibility. ✅ You value insights and positioning that align with your brand, even if they aren’t always directly promotional. If you want to prioritize PR in Q1, now is the time to get in touch with us. Let's talk: https://lnkd.in/eZrip9vk #PR #PublicRelations #MediaRelations