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goop
Personal Care Product Manufacturing
Santa Monica, California 198,935 followers
A modern lifestyle and wellness brand.
About us
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
- Website
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https://goop.com/
External link for goop
- Industry
- Personal Care Product Manufacturing
- Company size
- 201-500 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, and color skincare
Locations
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Primary
Get directions
Santa Monica, California 90403, US
Employees at goop
Updates
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Grateful for a little midweek pampering! Huge thanks to SugarlashPRO for treating us to their luxe, cruelty-free lash and brow services. A moment of indulgence we all needed—because thriving at work starts with a little self-care.
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We are thrilled to share that good.clean.goop has been nominated for Glossy's Best Brand or Sub-Brand Launch Campaign. Huge congratulations to our incredible teams who brought this vision to life.
The 2024 Glossy Beauty Awards showcase leaders in this incredibly competitive industry, particularly those meeting consumers’ desire for accessible luxury, clean beauty, and personalized and tech-driven experiences. Accessible luxury and clean beauty are at the heart of GoodCleanGoop, a diffusion line that earned goop a nomination for Best Brand or Sub-Brand Launch Campaign.