13 of 13 Year-End Fundraising Fumbles: New Year’s Remorse 🎉 We made it! Wrapping up our series on year-end fundraising fumbles with the final mistake: New Year’s Remorse. This is that January feeling of “I wish we’d done things differently…” It’s already December, but don’t worry—there’s still time to make an impact! Take a moment now to review what’s working (and what’s not) in your campaign so you can maximize these last few weeks. A few strategic tweaks now mean you’ll be celebrating success in January—not looking back with regrets. Thanks for joining us on this journey to dodge the top year-end fundraising fumbles. Let’s make this December count! 🎊 #FundraisingTips #YearEndGiving #NonprofitSuccess #NoRegrets #FinishStrong
About us
RAISE MORE FUNDS. REACH MORE PEOPLE. Your nonprofit's mission is too important to go under-funded. But fundraising can be intimidating and hard. Join an upcoming goodmakerU cohort and we will train you on our proven process to execute a record-breaking digital fundraising campaign. (or your money back!)
- Website
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www.goodmakerU.com
External link for goodmakerU
- Industry
- Education
- Company size
- 2-10 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Privately Held
- Specialties
- nonprofits, nonprofitfundraising, fundraising, and marketingstrategy
Locations
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Primary
Bentonville, Arkansas 72712, US
Employees at goodmakerU
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Jesse Lane
Leading Fundraising & Marketing Trainer & Coach for Nonprofits + Ministries | Founder & CEO at goodmakerU & Branches Mission Lab, a Creative…
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Ben Richards
COO & EOS Integrator | Achieving Breakthrough Results for Nonprofits at Branches Mission Lab & goodmakerU
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Kelsey Blankenship
Digital Marketing Lead | Branches Mission Lab | #goodmaker ✨
Updates
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13 Year-End Fundraising Fumbles: Don’t Let Silent Night Syndrome Sneak In! 💤 Your year-end campaign is in full swing, but if your donors aren’t hearing from you, they might be wondering… “What’s happening?” 🤔 Silent Night Syndrome happens when communication fades during the campaign, leaving donors in the dark about your progress and impact. Don’t let a quiet spell dampen your campaign results—let your donors feel like they’re part of the journey! 🎯 Keep them in the loop with updates on campaign goals. 💌 Share real stories showing how their gifts are making a difference. 🙌 Celebrate every milestone with them to build excitement. Even small updates make a big impact! Stay tuned as we cover all 13 fumbles to help you finish strong and keep donors engaged. 🎉 #FundraisingTips #YearEndGiving #NonprofitSuccess #DonorEngagement #FinishStrong
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We are now accepting applications for Raise NWA Year 2! Check out this feature of our founder Jesse Lane and local goodmaker Kyra Moss on KNWA-TV and Fox 24 News (NBC and Fox affiliate) talking all things fundraising and Raise NWA results! Apply today at www.goodmakerU.com/nwa
Leading Fundraising & Marketing Trainer & Coach for Nonprofits + Ministries | Founder & CEO at goodmakerU & Branches Mission Lab, a Creative Marketing Agency for Global Missions | 2024 Celebrate Arkansas “Ones to Watch”
Look for me and Kyra Moss on TV tonight! 📺 Watch KNWA-TV and Fox 24 News (NBC and Fox affiliate) tonight at 9pm (on Fox) and 10pm (on KNWA). I’ll be announcing that the goodmakerU Raise NWA nonprofit accelerator program is expanding to benefit even more Northwest Arkansas goodmakers! In year one of the program, organizations have reported significant growth in their leadership, fundraising results, and in their confidence levels. Many have experienced record-breaking fundraising campaigns. Kyra will be sharing about her experience in the program and the moment she raised an unexpected $100k during our session! In 2025 are thrilled to expand the impact to include 18 new local organizations and 36 nonprofit leaders in 2025. Applications are open now and close Dec. 15th! You can learn more or apply at goodmakerU.com/nwa Thank you to Angela Oxford at Walmart .org and Emily Ironside, Dina Wood and Joe Lloyd from the Jones Center for making this program possible. Ben Richards Branches Mission Lab Kelsey Blankenship Makyla Oviedo-Rodriguez
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13 Year-End Fundraising Fumbles: Don’t Fall into the Microwave Mindset! ⚡️ Building strong donor relationships is NOT a quick-fix process. If you’re expecting instant results from your year-end campaign, you may have a Microwave Mindset. The best donor relationships are like slow-cooked meals—they take time, care, and attention to develop. 🍲✨ Even if it’s too late to change your approach this year, take these lessons into next year: ✔️ Focus on nurturing donors throughout the year with stories of impact. ✔️ Build trust through consistent communication, not just during year-end appeals. ✔️ Think long-term—small, steady actions lead to big results over time. Don’t just push for quick wins—invest in relationships that last. Stay tuned as we unpack all 13 fumbles and share tips to grow stronger every year! 💡 #FundraisingTips #YearEndGiving #NonprofitSuccess #BuildRelationships #ThinkLongTerm
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Raise NWA is back for Year 2 — and it’s bigger than ever! In partnership with the Walmart Foundation and The Jones Center, goodmakerU is offering TWO cohorts in 2025, starting in January and August. This 14-month, no-cost program equips nonprofit leaders in Washington and Benton Counties to: 📣 Sharpen their mission 📈 Boost marketing and fundraising 🚀 Transform their impact Past participants have seen donations grow up to 8x during campaigns! Applications close Dec. 15, 2024 — don’t miss out! 📍 Apply now: www.goodmakeru.com/nwa #RaiseNWA #NonprofitLeadership #NorthwestArkansas
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13 Year-End Fundraising Fumbles: Let’s Talk Campaign Conga Line🕺🏼 Ever felt like fundraising campaigns just keep coming, one after the other? That’s what we call the Campaign Conga Line—back-to-back or overlapping appeals that leave donors feeling overwhelmed and confused. If this sounds familiar, don’t stress! While it may be too late to adjust this year’s lineup, now is the perfect time to take notes for next year: ✔️ Build in breathing room between campaigns to keep donors engaged, not fatigued. ✔️ Use donor-focused engagement emails (like impact stories or gratitude updates) between appeals. ✔️ Plan your campaign calendar early to avoid overlap and create a steady rhythm. Your donors will thank you—and you’ll see better results when your messaging feels intentional and clear. Stay tuned for more lessons to carry into next year as we tackle all 13 fundraising fumbles! 🚀 #FundraisingTips #YearEndGiving #NonprofitSuccess #PlanAhead #FinishStrong
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13 Year-End Fundraising Fumbles: Don’t Be a Gratitude Ghoster! 👻 Picture this: You haven’t reached out to your donors all year, and now—just as year-end giving ramps up—you pop up asking for more. 😬 That’s the classic Gratitude Ghoster move, and trust us, it’s not a great look. Donors want to feel appreciated, not forgotten. Even if you’ve been busy, there’s still time to turn it around: 💌 Send a heartfelt thank-you email 📣 Share a quick update on the impact of their past gifts in the middle of all of your year-end emails 🎥 Record a short video expressing gratitude—it’s personal and powerful! Gratitude builds trust, and trust inspires generosity. Stay tuned as we uncover more fundraising fumbles (and fixes) to help you finish strong this year! ✨ #FundraisingTips #YearEndGiving #NonprofitSuccess #GratitudeMatters #FinishStrong
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13 Year-End Fundraising Fumbles: Surrender Syndrome We’ve all been there—year-end giving is around the corner, and suddenly, it feels like a race against time. But don’t worry, even in November, there’s still time to course-correct and finish strong! 💪 First up: Surrender Syndrome 🏳️ One or two setbacks in your fundraising efforts doesn’t mean it’s game over. Instead of giving up, let’s learn, adapt, and make the most of what’s ahead. November is the perfect time to rally your team, refresh your strategy, and re-engage your donors. Stay tuned as we dive into all 13 common fundraising fumbles — and how to avoid them! #FundraisingTips #YearEndGiving #NonprofitSuccess #CourseCorrect #FinishStrong
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13 Year-End Fundraising Fumbles: Beware the Holiday Hustle Hiccup! 🦃🎄 Thanksgiving is almost here, and the holiday hustle is officially upon us! Between family, festivities, and year-end deadlines, it’s easy to feel stretched thin—and your team is probably feeling it too. 😅 The Holiday Hustle Hiccup happens when burnout and busy schedules lead to missed opportunities. But here’s the good news: a little planning now can go a long way! 📝 ✔️ Schedule time for when you get back from Thanksgiving to map out your remaining year-end tasks. ✔️ Delegate roles to avoid overloading yourself or your team. ✔️ Schedule donor touch points ahead of time so nothing gets lost in the holiday chaos. Let’s be thankful for the time we do have and make every moment count. Stay tuned for more fumbles (and fixes) as we tackle all 13 and finish the year strong! 💪 #FundraisingTips #YearEndGiving #HolidayPlanning #NonprofitSuccess #FinishStrong
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Big thanks to Celebrate Arkansas for naming our founder Jesse Lane to their 2024 Ones to Watch list! 🎉 This list highlights leaders who are making waves and shaping the future of Northwest Arkansas, and we’re pumped to see Jesse recognized for his incredible work with local and global nonprofit leaders through goodmakerU and Branches Mission Lab! From helping nonprofits crush their fundraising goals to creating lasting impact, Jesse’s just getting started. Thanks again, Celebrate Arkansas!!! #OnesToWatch #goodmakerU #nwarkansas Branches Mission Lab #northwestarkansas