Good4 Marketing Agency

Mobile-first email design is no longer optional - it's essential. With the majority of emails now opened on mobile devices, optimising for smaller screens is crucial. This trend involves responsive layouts, concise content, and easily tappable call-to-action buttons. Strive for a seamless experience across all devices to maximize your reach and effectiveness. https://lnkd.in/gmq5zgBN

Are you still not using AI to lead your email marketing decision making? From crafting compelling subject lines to optimising send times and personalising content, AI is revolutionising every aspect of email campaigns. This technology enables marketers to scale their efforts while maintaining a personal touch, leading to improved open rates, click-throughs, and conversions. We feel that AI is a powerful tool, but it shouldn't replace human creativity and intuition. The most successful campaigns will blend AI capabilities with human insight and empathy. https://lnkd.in/g7mDn4r2

Interactive emails are taking center stage in 2024. By incorporating elements like polls, surveys, and quizzes directly within emails, marketers are transforming static messages into engaging experiences. This trend not only increases user engagement but also provides valuable data for further personalization and segmentation. We feel interactive emails are a game-changer, but they must be implemented thoughtfully. Ensure that interactivity adds value and doesn't detract from your core message. Also, don't forget to consider accessibility for users with different devices or abilities!  https://lnkd.in/gedgzEEK

Hyper-personalisation continues to dominate email marketing in 2024! Gone are the days of generic blasts - now it's all about tailoring messages to individual preferences, behaviours, and needs. By leveraging AI and data analytics, Good4 creates highly targeted campaigns that resonate with each recipient. This approach not only boosts engagement but also strengthens customer relationships, leading to improved retention rates. At Good4, we believe hyper-personalisation requires a delicate balance. Marketers must ensure they're providing value without crossing privacy boundaries. The key is transparency and giving customers control over their data. https://lnkd.in/gQ4SyvZE

Great to see email marketing get the attention it deserves! In today’s digital landscape, email marketing remains a game-changer. With its unmatched ability to deliver personalised content directly to your audience, it boosts engagement, drives conversions, and nurtures customer relationships https://lnkd.in/g3-mZ_AJ