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🌍💻 Think your #SEM campaigns are optimized? Think again. Sure, your paid search ads are crushing reach and ROI. You’ve fine-tuned those bids, crafted ad copy so sharp it could cut glass, and are basically living the SEM dream. But now, let’s add a green twist. 🌱 Enter the #PaidSearch Decarbonization Readiness Assessment. It’s like a vibe check for your campaigns, but instead of asking, “Are we cool?” it asks, “Are we cool to the planet?” Here’s why this matters: ✅ Maximize efficiency: Because fewer wasted impressions = less wasted energy = happy planet. ✅ Boost eco-cred: 45% of consumers care about sustainability. Let’s give them a reason to care about you. ✅ Smash goals responsibly: Streamline your campaigns and reduce emissions, all while getting top-tier performance. This isn’t just about saving trees (though, go trees!). It’s about aligning your marketing goals with something bigger—eco-responsibility. Take the assessment today and find out if your SEM is optimized for minimal carbon impact. Spoiler alert: You’ll either pat yourself on the back or start making moves toward a cleaner, greener paid search game. #Decarbonizing isn’t just the right thing to do—it’s the smart thing. Because saving the planet and boosting ROI? That’s what we call a win-win. 🌿✨ Special thanks: Aric Whiteley over at Lockhern Digital for helping out with this - amazing stuff. #Sustainability #DigitalMarketing #Omnichannel #CustomerExperience #PaidMedia

🌍📧 Is Your Brand’s Email Marketing Sustainable? 📧🌍 As digital marketers, we’re all focused on driving results—but what about driving results sustainably? With the massive volume of emails sent daily, email marketing has a larger carbon footprint than many realize. Decarbonizing your email marketing strategy isn’t just good for the planet; it also aligns your brand with the values of eco-conscious consumers. 🌱 We’ve developed an #EmailMarketing Decarbonization Readiness Assessment to help brands evaluate where they stand and identify impactful ways to reduce emissions. Whether you’re just starting on this journey or already making strides toward greener email practices, this assessment provides a clear path forward. 👉 Ready to assess your email strategy? Download it from GOOD COMPANY at https://lnkd.in/epF293AE Let's make every email count—for your audience and the environment. ♻️💚 #Sustainability #DigitalMarketing #Decarbonization #EcoFriendly #GreenMarketing Marketer Tips Digital Marketing Email Marketing Tips

Alright, picture this: you've nailed all the classic #SEO moves—speed, mobile optimization, snappy content. Now, what if I told you there’s a secret level? It’s called website decarbonization (https://lnkd.in/e6szkxa2). Think of it as giving your website a green juice cleanse. It’s faster, more efficient, and doesn’t make Mother Nature cry. Intrigued? You should be. What Even is Website Decarbonization? Glad you asked. It’s like putting your website on an #ecofriendly diet. Less energy-guzzling junk, more lean, green #performancemedia. Turns out, all that online browsing adds up to an emissions tally that rivals the airline industry—yes, seriously. That’s your website. Quietly, but steadily, it’s the environmentally-dubious cousin of a Boeing 747. Decarbonizing your website is about trimming the digital fat: lightening data load, optimizing #media, switching to green hosting, and sending fewer #carbonfootprint out into the wild. Want to see how your site stacks up? Here’s the playbook: Search Engine Land Search Engine Journal Search Engine Optimization

How can pharma brands improve customer experience and sustainability? The answer lies in their digital strategies. From attention-optimized ads to telehealth and AI-powered support, discover the key to creating a more engaging and eco-friendly healthcare future. 🌱💻 #DigitalMarketing #Sustainability #Pharma #SustainableMarketing #CX #CustomerExperience #Decarbonization

Feeling like your digital marketing is burning a hole in the ozone layer? Don’t panic—Good Company’s Sustainable GPT is here to save your ads and the planet, one click at a time: https://lnkd.in/eHhWR4_e We know navigating the digital world while trying to be eco-friendly can be, well, overwhelming. Kind of like trying to assemble IKEA furniture without losing your mind. But don’t worry, we’ve got an AI tool that’ll make decarbonizing your marketing feel as easy as binge-watching your favorite show. Our shiny, super-smart Sustainable GPT helps brands and agencies cut the carbon footprint of online ads, digital marketing, and media campaigns. Because who says you can’t be a marketing genius and save the planet? #sustainablemarketing #sustainability #chatgpt #emailmarketing #marketingdigital #searchengineoptimization

In a groundbreaking discovery, scientists have found a way to extend the length of our days by slowing Earth's rotation, thanks to melting ice caps. Dubbed the "Great Leap Second Forward," this phenomenon promises to revolutionize productivity by adding precious milliseconds to each day. While business leaders celebrate the potential for increased profits, workers are less enthusiastic about the prospect of longer hours. Will this new time tweak be a boon for the economy or a bane for the workforce? Read more: #climatechange #productivity #sustainability #leadership #employeeengagement

#Google's groundbreaking shift from #carbonoffsets to direct emissions reduction and advanced #carbonremoval technologies aims for #netzero by 2030. Discover how this bold move sets a new standard in corporate #sustainability, the varied perspectives on its feasibility, and the potential ripple effects across industries.

Decarbonizing Digital Media & Marketing can sometimes be a bit overwhelming. That's where we come in. We've created this handy bot to provide expert guidance and management of sustainable marketing strategies and activations. Go Ahead, Get Started! https://lnkd.in/eJNW2kXw

For digital marketers & advertisers committed to #sustainability and environmental responsibility, here are some quick hits one reducing Google Ads' carbon footprint through sustainable, energy-efficient practices. #PaidSearch #DigitalMarketing #GreenAdvertising #CarbonFootprint #SustainableMarketing #SustainableBusiness #GreenMarketing #DigitalSustainability