Extrovert

Selling something great but struggling with prejudices, tired of immediate pushbacks from customers who believe they know what you do and don’t even want to listen? Here’s what you can do.   We, as humans, are wired for incredible things: creativity, ambition, and innovation. But we also carry inherent biases, things that cloud our rational thinking. It's a paradox — we may think we're being efficient, but we might miss something important simply because it doesn't match our preconceived notions. For example, when a sales manager presents an idea that feels familiar, we quickly dismiss it as “just another version of what we know.” So often the real challenge is breaking through that wall of prejudice without confrontation. The key isn’t in selling harder or explaining more—it’s in building trust first. Trust doesn’t come from logic alone; it’s nurtured through genuine relationships. 🚫 Don’t start with selling. 🚫 Don’t start with fighting with prejudices. 🚫 Don’t start with long and boring explanations. All that won’t help. 👍 Start with establishing trust. Engage meaningfully, share insights, and let the conversations grow. Build relationships and create genuine mutual interest. 👍 Take some time to make these relationships grow – it’s a slow burn, but this is how human act. It can tale 4, 6, or 8 weeks – but it’s just fine. 👍 Only then, once trust is built, can you dig deeper and show the true value you bring. You can suggest discussing the differences you want to explain – and be sure you will be heard. What do you think about this approach when facing pushbacks and prejudices from your clients?

Hi all! This is the second post from #MrXinNewYork – and here you can find practical ideas on who you can engage with when looking for a job. For those who missed it – here’s the link to the first post: https://lnkd.in/dijtNQ8h.   ------------------ 𝐇𝐨𝐰 𝐈 𝐁𝐮𝐢𝐥𝐭 𝐌𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: 𝐀 𝐖𝐞𝐞𝐤 𝐢𝐧𝐭𝐨 𝐌𝐲 𝐆𝐨𝐄𝐱𝐭𝐫𝐨𝐯𝐞𝐫𝐭 𝐉𝐨𝐮𝐫𝐧𝐞𝐲   Hey there, Mr X here again!   It’s been a week since I kicked off my new networking and job search strategy by engaging with ma target audience in LinkedIn, and I’m excited to share my progress so far. In my last post, I shared my story and explained why I chose to use the platform. Let’s start with the foundation: creating target audiences. When you’re networking, especially with a goal like mine (job search + building a professional personal brand in a new market), knowing *who* you’re trying to connect with is everything.   Here’s how I broke it down:   1️⃣ Hiring Managers in My Industry   These are decision-makers, but they don’t always post job-relevant content. Still, they’re worth tracking because the occasional insight or opportunity can spark meaningful engagement.   2️⃣ Recruiters and HR Professionals   Yes, most of their posts are vacancy-related, but that’s not a bad thing. The trick is to get creative with your comments—showing personality and perspective can set you apart.   3️⃣ CEOs and Founders in My Industry   Sure, many of their posts are PR-driven, but they often touch on trends, challenges, and vision. These are great opportunities to share genuine insights and participate in high-level discussions.   4️⃣ Industry Trendsetters and Opinion Leaders   Visibility matters. Engaging with thought leaders not only keeps you informed but helps you stand out as an active voice in your field.   To build the first three lists, I turned to LinkedIn. Using filters like region, industry, and hiring keywords, I found the right people. When my results got too broad (over 300), I used advanced additional filters like type of jobs they are posting. Tools like PhantomBuster (or Evaboot ) can be used to extract the list from LinkedIn search into actionable lists.   For trendsetters, I relied on Google to dig up rankings and articles, crafting a solid list of movers and shakers.   Using this information, I created four distinct prospect lists on Extrovert. I chose to track posts not older than 30 days to ensure fresh engagement. That created a feed of very relevant content that is not outdated, not cluttered, and has no random posts from old colleagues and friends (sorry, guys 😅). Just a clean, hyper-focused feed tailored to my goals.   This curated feed is a dream come true, but it’s just the beginning. Next week, I’ll share how I have mastered my original tone of voice – and how I trained AI to be more productive.   So, stay tuned, and let me know if you’ve got tips, tools, or questions—I’d love to hear your thoughts! 👋   #MrXinNewYork #week02

I read comments for a living. Found 7 patterns killing most conversations. Fixed them. Now booking 5 demos/week just from comments. Zero pitch. 🤯 Here are the 5 commenting patterns I keep seeing: 1️⃣ "Ghost" comments → "Great insights! 🔥" → "Totally agree!" → "This is gold!" Equivalent to being invisible (I used to be guilty of this one 🙋♂️) 2️⃣ "Well, actually..." comments → Starting arguments → Correcting tiny details → Being that person™️ Nobody wants to connect with a know-it-all 3️⃣ "Yes man" comments → Agreeing with literally everything → Never adding perspective → Just trying to be noticed Authors remember the pattern 4️⃣ "Look at me!" comments → "Speaking of that, at MY company..." → "Check out MY product..." → "In MY experience..." (We get it, you're awesome 😅) 5️⃣ "Private chat" comments → Ignoring other readers → Missing wider discussions → Forgetting it's a public space (The best deals often come from silent observers!) 6️⃣ "Question bomber" comments → Dropping questions without context → Not earning the right to ask → Coming off as an interrogator (Provide value first, then curiosity feels natural) 7️⃣ "Visibility hunter" comments → Only engaging with viral posts → Ignoring small creators → Missing convos where your prospects actually hang out (While you're chasing LinkedIn celebrities, your potential customers are having real conversations in smaller communities 😉) One simple framework changed everything for me. I call it the CAR Method: → Confirm (validate their point) → Add (one new perspective) → Request (invite deeper discussion) Example: ❌ "Love this post about email timing!" ✅ "Man, this afternoon sending tip rocks. We were stuck with morning sends forever, moved everything past 2pm last month - demos suddenly started landing. Btw, anyone here trying evening sends? Curious if that works for EU folks" The psychology behind it: → Shows you actually read → Adds valuable context → Creates natural conversation → Invites others to join in Since using this framework: → Regular conversations with prospects → Profile views from decision makers → DMs that actually go somewhere 😎 🔑 Key point: The best comments aren't reactions. They're micro-conversations with entire audiences. What's your comment style? Please share below 👇

Everyone says they can spot AI-written sales messages instantly. I gave AI more context and it writes better than me 🤯 Many sales pros believe AI will never sound human - that it's a limitation of the models or training data. They're wrong. The base technology is incredibly powerful - much more than needed for writing great copy. The problem isn't the AI. It's how we use it. Think about when an experienced SDR writes a great message. What makes it powerful? They understand: → The prospect's recent wins → Industry challenges → Your company's unique angle → Past success stories → Market context Yet when using AI, we often strip away all this richness and simply ask "write a good message." Then we're surprised when it sounds generic. Two things make all the difference: 1️⃣ Your authentic voice How you naturally: → Frame ideas → Tell stories → Share perspectives 2️⃣ Your contextual knowledge The insights that make messages matter: → Customer situations → Industry patterns → Real examples This is why we just released two major features in Extrovert: 👉 Voice learning: AI adapts to your natural communication style 👉 Context learning: It captures and applies your unique insights We're not building a replacement for human connection. We're creating a tool that amplifies what makes our users unique - their experience, insights, their way of building relationships. Think of it as a co-pilot that learns from you, not a robot that replaces you. Makes you wonder: In a world where AI writes better than humans, maybe the real differentiator isn't who writes the message - but whose voice and insights shape it? What's your take? 👇

With this post we are starting a weekly “reality series” on how LinkedIn + AI (hopefully) can create human relationships to help a (real) top manager land a new job. This is the 1st post under #MrXinNewYork hashtag. Looking forward to seeing your comments and questions!   Recently Dmitry Bergelson talked to his friend who relocated from Europe to the States. A very successful top manager with an outstanding career, now he faces difficulties with finding a new job.   Clearly, it’s the network that helps landing your dream job best – and not just lots of “first-degree connections”, but human relationships that create trust and make people think about you.   Dima suggested his friend trying Extrovert to grow this “network of true relationships” and he kindly agreed to share his experience in weekly posts. Below is the first. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐌𝐲 𝐉𝐨𝐛 𝐒𝐞𝐚𝐫𝐜𝐡 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 (and a New Approach to Networking)   Hi everyone! Let’s skip the formal introductions for now—call me Mr. X.   Here’s why I’m sharing this story: I’m 43, with a fulfilling career spanning over two decades in product leadership roles. I’ve led teams at top organizations, including a global telco, and fintech companies, and the local office of The Walt Disney Company. But today, I’m in a brand-new country, navigating an unfamiliar job market, and frankly, I’m frustrated.   A few years ago, life took an unexpected turn. We made a family decision to relocate and start over. After spending time across Europe, we made the big leap to the United States. With work authorization secured, I was eager to contribute my skills.   Yet, four months into job searching, and despite a proven track record, I’ve got zilch.   Here’s the truth: I’ve never actively searched for a job before. Throughout my career, opportunities have come through my network or direct invitations. Now, I’m immersed in a world of resume tweaks, online applications, and LinkedIn posts—all with no results so far.   This challenge inspired me to rethink my approach. I realized it’s not just about sending applications—it’s about rebuilding a personal brand on a new market and fostering meaningful connections. But let’s face it, doing this manually is overwhelming.   I wished there was a solution for that…   And I was introduced to Extrovert, a platform I’m now experimenting with. It’s helping me:   - Connect with the right groups and communities to engage with. - Streamline pre-generated response drafts based on my experience and expertise. - Manage interactions more effectively, saving precious time.   I’ll be documenting my journey with Extrovert in real-time. Over the coming weeks, I’ll share how I:   - Built my target audience. - Taught the platform to reflect on my expertise. - Quality of pre-created comment drafts and how I improve it.   Will it work? I don’t know yet—but I’m optimistic and excited to find out.   Stay tuned for updates, and let’s see where this path takes us!   #MrXinNewYork

Two teams loved our product this week. Both said no. It showed me how differently companies think about growth. 'This is what LinkedIn itself should be like,' said one AE. 'Loving it, my prospects certainly paying attention,' said another. But then came the same response: 'Leadership needs hard numbers for every new tool.' (Getting those numbers would normally take longer than the trial in case of Extrovert...) It made me think about company cultures. Not just about tools – about how teams approach anything new. Some companies are numbers-first: → Need ROI proof upfront → Measure everything → Quick results or no go → No room for maybes Others trust gut feeling: → "This makes sense" is enough → Let teams test ideas → Give things time to work → Learn by doing Both ways can work great. Both ways can fail. Really curious about your stories: → What crazy idea did your team trust you on, that became your biggest win? → What "proven ROI" tool turned into a complete waste of money? → How often do you rely on metrics when iterating your approaches or tools? → What's that one thing your team needs NOW, that can't be justified with numbers?

Thanks to George Storm from Break The Box and "Growth Masters" YouTube series - Extrovert has been featured as George’s favorite tool! Yoohoo! 😎🤘   We’ll just share below what George said 😇 𝐐: 𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨𝐨𝐥𝐬, 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐭𝐨𝐨𝐥𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐭𝐡𝐚𝐭 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐩𝐫𝐞𝐟𝐞𝐫?   𝘈: 𝘐 𝘩𝘢𝘷𝘦 𝘢 𝘧𝘦𝘸. 𝘔𝘺 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘵𝘰𝘰𝘭 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘪𝘴 𝘤𝘢𝘭𝘭𝘦𝘥 𝘌𝘹𝘵𝘳𝘰𝘷𝘦𝘳𝘵. 𝘐𝘵'𝘴 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘺𝘰𝘶 𝘵𝘰 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘰𝘯 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴, 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘐𝘊𝘗, 𝘢𝘵 𝘴𝘤𝘢𝘭𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯. 𝘐𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘺𝘰𝘶 𝘵𝘰 𝘵𝘳𝘢𝘤𝘬 𝘢𝘯𝘥 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘦 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘵𝘩𝘳𝘦𝘢𝘥𝘴.   𝘞𝘩𝘢𝘵 𝘩𝘢𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘪𝘯 2-3 𝘸𝘦𝘦𝘬𝘴 𝘧𝘳𝘰𝘮 𝘸𝘩𝘦𝘯 𝘸𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘶𝘴𝘪𝘯𝘨 𝘵𝘩𝘢𝘵? 𝘐𝘵 𝘣𝘦𝘤𝘢𝘮𝘦 𝘮𝘺 𝘮𝘢𝘪𝘯 𝘭𝘦𝘢𝘥 𝘤𝘩𝘢𝘯𝘯𝘦𝘭 𝘣𝘺 𝘢 𝘣𝘺 𝘢 𝘷𝘦𝘳𝘺 𝘨𝘰𝘰𝘥 𝘮𝘢𝘳𝘨𝘪𝘯. 𝘈𝘯𝘥 𝘐'𝘮 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘯𝘰𝘵 𝘰𝘶𝘵𝘣𝘰𝘶𝘯𝘥!   𝘐'𝘷𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘥 𝘵𝘩𝘢𝘵 𝘴𝘢𝘭𝘦𝘴 𝘪𝘴 𝘢 𝘱𝘶𝘭𝘭 𝘯𝘰𝘵 𝘢 𝘱𝘶𝘴𝘩 𝘮𝘰𝘵𝘪𝘰𝘯. 𝘞𝘦 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘵𝘰 𝘺𝘰𝘶 - 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘢𝘵 𝘵𝘩𝘦𝘮.   𝘚𝘰 𝘢 𝘵𝘰𝘰𝘭 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵, 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘮𝘦 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘮𝘺 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 𝘰𝘳 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘩𝘢𝘷𝘪𝘯𝘨, 𝘵𝘩𝘦𝘪𝘳 𝘵𝘰𝘱𝘪𝘤𝘴, 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘮𝘦𝘭𝘪𝘯𝘦, 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘴 - 𝘢𝘯𝘥 𝘫𝘰𝘪𝘯𝘪𝘯𝘨 𝘵𝘩𝘰𝘴𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘪𝘯𝘴𝘪𝘥𝘦𝘴 𝘵𝘩𝘢𝘵 𝘐 𝘤𝘢𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘦! - 𝘢𝘭𝘪𝘨𝘯𝘴 𝘷𝘦𝘳𝘺 𝘮𝘶𝘤𝘩 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.   𝘔𝘰𝘴𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘢𝘯𝘥 𝘪𝘯 𝘴𝘢𝘭𝘦𝘴 𝘪𝘯 𝘨𝘦𝘯𝘦𝘳𝘢𝘭 𝘢𝘳𝘦 𝘭𝘪𝘬𝘦 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘨𝘰 𝘵𝘰 𝘢 𝘱𝘢𝘳𝘵𝘺 𝘢𝘯𝘥 𝘫𝘶𝘴𝘵 𝘴𝘵𝘢𝘳𝘵 𝘴𝘩𝘰𝘶𝘵𝘪𝘯𝘨 𝘢𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘨𝘰𝘪𝘯𝘨 𝘪𝘯 𝘭𝘪𝘬𝘦 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯 𝘢𝘯𝘥 𝘫𝘰𝘪𝘯𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯.   𝘞𝘩𝘢𝘵 𝘸𝘦 𝘰𝘧𝘵𝘦𝘯 𝘥𝘰 𝘪𝘴 𝘸𝘦 𝘢𝘴𝘴𝘶𝘮𝘦 𝘸𝘪𝘵𝘩 𝘷𝘦𝘳𝘺 𝘱𝘰𝘰𝘳 𝘥𝘢𝘵𝘢 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘸𝘦'𝘳𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘤𝘳𝘢𝘮 𝘢𝘴 𝘮𝘶𝘤𝘩 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘸𝘢𝘺 𝘢𝘴 𝘸𝘦 𝘩𝘶𝘮𝘢𝘯𝘭𝘺 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘺 𝘤𝘢𝘯. 𝘉𝘶𝘵 𝘪𝘵 𝘪𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘯𝘰𝘯𝘴𝘦𝘯𝘴𝘪𝘤𝘢𝘭 𝘪𝘯 𝘮𝘺 𝘰𝘱𝘪𝘯𝘪𝘰𝘯.   𝘚𝘰, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘐 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭 - 𝘱𝘳𝘪𝘮𝘢𝘳𝘪𝘭𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘤𝘰𝘮𝘦𝘴 𝘧𝘳𝘰𝘮 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘪𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘮𝘦 𝘵𝘰 𝘥𝘰. We keep rocking! 🔥🔥🔥 #ExtrovertThem

"Calls vs email?" "Better copy?" "New tools?" Wrong focus. 97% aren't even ready to buy. Here are 7 ways the best teams play the LONG GAME As sales leaders, we pour 80% of our team's time and resources into chasing 3% of prospects who might buy today. Meanwhile, we're ignoring a massive opportunity: The other 97% - future buyers who aren't ready yet. But will be. Marketing teams have always known this. They build awareness, educate markets, nurture future buyers. Now sales teams are discovering they can play this game too - often with better results. I'm seeing 7 powerful approaches that blend sales with long-term thinking (and I bet you know more, please share): 1️⃣ TEAM-WIDE CONTENT CREATION Instead of one marketing team creating content, your whole sales team shares insights and builds presence. → Blake Williams and Jakub Zajicek are pioneering this with Demandi.co to make it widely available → Check out a recent post from Noam Nisand: https://lnkd.in/df6usG68 2️⃣ RELATIONSHIP BUILDING AT SCALE Move beyond "connect and pitch" to steady, meaningful interactions with hundreds of prospects. → We're building this at Extrovert 3️⃣ MARKETING DEVELOPMENT REPS (MDRs) Instead of selling demos, these special reps invite prospects to webinars and events, supporting your marketing activities. Softer than sales, more personal than marketing. → Brendan Short's micro-campaigns approach can fit perfectly here. Check out his post: https://lnkd.in/dTbinauz 4️⃣ SMART ADS + OUTREACH COMBO Show personalized ads to your prospects before and during outreach campaigns. They'll remember you, and you're making your cadences longer. → Check out Supercadence by Dariia Gerasymova 5️⃣ CO-MARKETING WITH PROSPECTS Instead of just selling to prospects, create content with them. SDRs gather insights during demos, turn them into content. → Check out Rob Carpenter 🐡's amazing "outbound UGC" concept he is building at AudienceLed 6️⃣ WEBSITE SIGNAL DETECTION Monitor who visits your website. Reach out when they show interest and provide more intel to your AEs. This is almost a must-have in 2024. → RB2B by Adam Robinson specializes in this 7️⃣ SOCIAL SIGNAL MONITORING Track who engages with your content or follows your company. Time your outreach based on engagement. → Trigify.io by Max Mitcham is an amazing tech to help with this 🔑 Key Takeaways: Standard approach: → Connect, pitch, close (or lose forever) Smart approach: → Build presence before they need you → Show up where they learn → Stay visible without selling → Be there when they're ready What other long-term approaches in sales work for you? Tag tools and concepts in comments 👇

Relationships are new sales, buy is it enough to target only your vis-à-vis? Learn about three steps you can make to increase your win rate, and what tools can help you do it at scale.

Your reps say they’re active on LinkedIn. But are they really? 🤔 Often, I chat with CROs and VP Sales to pitch Extrovert. I ask them: are your reps active on LinkedIn? Most of the time, they say yes, mentioning their Sales Nav subscription. Then I ask, "Is it a systematic activity, a routine?" More often than not, they admit it's just the reps' individual efforts. So, I do a simple thing. I share my screen, find a random rep on Sales Nav, go to their activity, and see crickets on "comments" and "posts." In fact, they are not active. So, how to tell if they are actually active? First, break down and build company-wide terminology. What does it even mean to be active on LinkedIn? It's like asking, "Are you active in sales?" Super general. In my opinion, there is a foundation and four pillars: → Foundation: Optimized Profile An optimized profile is the first step. It’s your digital handshake. → Pillar 1: Posting Content Posting content is often the hardest for reps, but very fruitful. In my opinion it might be the last step, after everything else is fixed. → Pillar 2: Commenting Commenting on prospects and creators is key. It shows engagement and builds connections. Check out my other post 7 use cases for commenting. → Pillar 3: Connecting Systematically connecting with engaged people. It’s about building a network, not just a list. Check out my other post on how I regularly connect with warm prospects. → Pillar 4: DMing DMing new connections to start conversations. No pitch slaps, just genuine engagement. Every part of this is a giant rabbit hole with lots of nuances, techniques, and metrics. Just setting up an outreach campaign or having a Sales Navigator subscription is not exactly "being active on LinkedIn." You create a systematic approach in your company when you: ☑ Define Clear Terms: Understand what "active" means for your team. ☑ Create Consistent Routines: Ensure regular activity across all reps. ☑ Track and Measure: Monitor engagement and adjust strategies. ☑ Offer Training: Provide guidance on best practices and techniques. ☑ Encourage Collaboration: Share insights and successes within the team. ☑ Lead by Example: Showcase your own LinkedIn activity. True LinkedIn activity is a structured, company-wide effort. What's your take on it? Please drop your thoughts below 👇