This is an AI-related nightmare and will only get worse: https://lnkd.in/e3uKV4h2?
About us
Everybody complains that marketing partnerships are not what they used to be. So isn’t it time someone started to fix them. At GPS, our mission is to create better relationships between good companies and their marketing stakeholders so together they can create more profitable relationships with customers. In our careers as agency and client executives, we achieved success by building relationships with people both inside and outside of our companies. We are able to do this because of our unique dual experience and our proven ability to work across different cultures. Our approach takes into account the challenges posed by today’s work environment. This helps you create better partnerships with your marketing stakeholders so together you can create more profitable relationships with your customers.
- Website
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http://www.globalproblemsolvers.com
External link for GPS Customer Strategies
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Short Hills, NJ
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Marketing, Advertising, and Branding
Locations
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Primary
Get directions
PO Box 211
Short Hills, NJ, US
Employees at GPS Customer Strategies
Updates
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Wendy’s Dynamic Pricing Dynamic pricing works for Uber, airlines and concert tickets. But can it work for fast food? Adjusting price based on demand can make sense. Uber vehicles stuck in traffic lose income potential. Selling seats with variable pricing is a smart play on airline supply and demand. And why should scalpers make all the money on Taylor Swift and Super Bowl tickets? However, sales dynamics are different for fast food. First, there is no problem caused by higher demand at a burger restaurant. In fact, greater volume equals greater profits. Second, there is no shortage of supply during the lunchtime rush. What I can’t buy today, I can easily buy tomorrow. Third, unless you shop fast food on their apps, you will be unpleasantly surprised when your car finally makes it to kiosk and you find your burger costs more than you paid yesterday. Surprising loyal, inflation-battered customers with sudden price increases seems like a losing proposition. Of course, one can see how this happened. Marketers and corporations seeking higher profits and the favor of Wall Street will see advantages. Higher margins during peak volume periods could be great for the bottom line. Or it might stretch out the traditional lunch timeframe as customers enjoy faster service or get wise and buy their food just outside of the peak time (which might not increase profit as much but is easier to handle). The other key questions here: Is Wendy’s a market mover? Is their customer base loyal enough to put up with this? Would McDonald’s follow their lead? Will Wendy’s customers simply switch to a competitor who is often across the street or next door? Our bet is this strategy will fail if they implement it. Lower income consumers who are more likely to shop at Wendy’s but least equipped to withstand inflation-related pricing will be unhappy to learn their burger and fries cost more simply because a lot of people are hungry at lunch. Would you do this to your best customers? Rand Pearsall is president of GPS Customer Strategies which specializes a customer-first approach to marketing. https://lnkd.in/eAEuVffK
Wendy’s betrays spicy nugget lovers everywhere and will introduce surge pricing
theverge.com