Alembic Technologies

The reality of using media mix modeling (MMM) often surprises marketers, even those who've worked with it for years. At Alembic, we regularly see how MMM can transform your marketing strategy while recognizing its inherent challenges. Its insights can be invaluable. However, there are gaps, and getting the desired results can be more complex than most realize. Through our work with clients, we've identified three critical challenges that marketers face when working with MMM. Click through this carousel to learn more. 👇

Creativity without insights is like guessing in the dark. Insights are the spark that turns ‘just another idea’ into 🔥🔥🔥. Find your spark with Alembic.

“Composite AI, or combining multiple AI techniques, will emerge as the next step in extending the AI revolution. Because Large Language Models (LLMs) are starting to hit natural performance ceilings when used in isolation, technologists will turn to Composite AI architectures that use LLMs as the orchestrating layer, seamlessly integrating them with specialized AI components like knowledge graphs, symbolic reasoning engines, and traditional machine learning models." https://lnkd.in/g6rysXjU

In 2025, branding is back, people! “In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion." "Building a strong, memorable brand will be back in vogue as the way to create new demand and capture attention before consumers are even in a buying mindset.”

While others gamble on going viral, smart marketers build systematic success. Alembic helps you decode what actually drives growth, turning random wins into reliable results.

Lucky guesses don't scale, but data-driven decisions do.

Marketing success isn’t random—it’s born from insights. 📈 Data reveals the story. 👨🎨 But it’s the creative vision that transforms it into something unforgettable.

Numbers don’t lie—but they don’t act either. 📊 They’ll show you the way, but it’s up to you to take the first step. Insight + action = impact

Look who is featured on the Equinix homepage today. 👀

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