MediaOS

It's almost time! 🎄❄️🍾🎉 Before you switch on your out-of-office reply and dive into holiday mode, make sure you have everything buttoned up. Here’s a quick “day-before” checklist: ✅ Double-Check Content and Campaign Schedules Make sure your scheduled articles, newsletters, and social posts are queued up and ready to go. Verify that dates, times, and links are correct. ✅ Set Up Auto-Responses Update your email and social media auto-replies to let readers, advertisers, and partners know when you’ll be back. ✅ Back Up Everything This one's important. Save critical files, data, and reports to a secure location. You never know what could happen! ✅ Brief Your Team If you have team members covering while you’re out, ensure they’re clear on priorities and have all the information they need. ✅ Do a Final Sweep Take a few minutes to review your inbox, dashboards, and any pending tasks. Close out anything urgent before the break. Take care of the small stuff now, and enjoy a stress-free holiday later! ✨

Happy Wednesday! 😁📆 Take a second to pause and reflect on ... you. More specifically, your brand identity. ⬇️ As we prepare for 2025, now is the time to double down on your unique selling points. Why should advertisers partner with you? Why should readers choose your content? Here are a few things to ask yourself: ❓Do you know your niche? Whether it’s hyperlocal news, industry insights, or lifestyle inspiration, define what you do better than anyone else ... and amplify it. ❓ Are you telling your story? Advertisers and readers want to align with a brand that has purpose and values. Showcase your mission and the impact you make in your community. Typically, authenticity wins loyalty. ❓ Are you doing enough to highlight results? Show advertisers how your platform drives engagement and delivers ROI. Use case studies, testimonials, and data to demonstrate why your publication is the smart investment in 2025. Before we ring in the new year, take a moment to evaluate how your brand is perceived—and ensure it’s unmistakably clear why you stand out. ⭐🎉

As we approach the end of 2024, it's the perfect time to reconnect with your key stakeholders — whether it’s your readers, advertisers, or partners. 🤝 ➡️ Here’s a few ways you can focus on nurturing important business relationships as we wrap up the year: ⭐ Send Personal Thank-Yous: A simple, personalized message to your readers, advertisers, or partners can go a long way. Enough said.🤷♂️ ⭐ Exclusive Content or Offers: Give back to your most engaged audiences by offering exclusive content or special deals. This not only adds value but also reminds them why they chose you in the first place. ⭐ Conduct Feedback Sessions: Whether it’s through surveys, informal check-ins, or one-on-one conversations, showing a willingness to listen builds trust. Your stakeholders will appreciate being heard, and you’ll gather valuable insights to improve in the new year. The end of the year isn’t just about reflecting, it’s about investing in those who helped you get here. Finish 2024 with stronger relationships and a solid foundation for 2025! 🥳🍾

Is it really THAT important to customize your content? 🤔 Zack McCann with MediaOS says ... YES. ⬇️🔊 🗝️ When you get it right, content doesn’t just inform. It engages, inspires, and builds lasting relationships. What strategies are you using to keep your audience at the heart of your content strategy? 💭 #ContentIsKing #KnowYourAudience #DigitalMedia #AudienceEngagement

It's Wednesday! 📆 And that means it's time to take a breather and ✨strategize✨ This week, let’s zero in on a game-changer: pre-scheduling holiday content. Why, you may ask? Read on ⬇️ 🎅 Stay Consistent Amid Chaos: The holiday rush can disrupt even the best plans. Pre-scheduling guarantees that your audience gets fresh, timely content, whatever you happen to be dealing with in the moment. 🎅 Optimize Posting Times: Use analytics to determine when your audience is most active. Pre-scheduling allows you to hit those sweet spots, even if you’re offline. 🎅 Focus on Real-Time Engagement: With content ready to roll, you can spend more time responding to comments, sharing holiday cheer, and strengthening your connections. Once your schedule is set, sit back, sip some hot cocoa, and enjoy the holidays knowing your content is working for you. 🎯

Today we're celebrating the meritorious Taylor Shipley! Simply put, Taylor's the best. He's assiduous, magnanimous-- and always keeps his coworkers on their toes with his famous "Word-Of-The-Day" challenges! Cheers to five years, Taylor! Have an ineffable day 😁🥂

The holiday season is here, and it comes with a unique set of challenges. Between team breaks, shifting audience behavior, and end-of-year deadlines, it’s important to have a solid plan in place to keep things running smoothly. ✡️🎄❄️ ➡️ Tips for navigating the holidays: ⭐ Prepare for Team Time Off: Ensure schedules are set in advance and coverage is planned for key roles. A little coordination now avoids last-minute stress later. ⭐ Engage Your Audience Strategically: Plan seasonal content that resonates with readers during this festive time. Think holiday guides, reflective pieces, or year-end roundups. ⭐ Automate What You Can: Use scheduling tools for social media, email campaigns, and content posting. This way, you'll stay active while enjoying your own break. How are you preparing for the holidays? Let us know below! ⬇️

It’s Wednesday, and you know what that means! 🧠 Take a moment to pause and reflect on your strategy before the rest of the week – and the rest of the year – gets underway. Ask yourself: Are you measuring what truly matters? Look at your KPIs: ⭐ Do they reflect meaningful engagement, like time spent reading and comments from loyal readers? ⭐ Are they helping you demonstrate value to advertisers? ⭐ Do they guide your team toward improving the reader experience? It’s easy to get caught up in surface-level metrics like page views or social likes, but do those numbers reflect your ultimate goals? More importantly, is the story your data is telling the one you want to hear? ✍️

It’s the beginning of the last month of the year ... which means it’s time to CELEBRATE! 🥳🎉 Taking a moment to celebrate your wins and honor your team’s efforts isn’t just feel-good, it’s the foundation for a great start to the new year. ⭐ Reflect on Milestones: Highlight big achievements from the year, whether it’s growth in readership, successful campaigns, or creative breakthroughs. ⭐ Personalize Your Thanks: A simple, genuine “thank you” goes a long way. Call out specific contributions that made a difference. ⭐ Celebrate Together: Host a year-end gathering, virtual or in-person, to share stories and successes. ⭐ Set the Tone for 2025: Share your vision for the upcoming year and how the team’s hard work has built the foundation for what’s ahead. Your team is the heartbeat of your publication—let them know how much their dedication matters. 🥂

The end of the year is the perfect time to clean up your email list, refresh your content, and re-engage your audience. 📨✨ ✅ Year-End Email Checklist: ➡️ Prune Your List: Remove inactive subscribers to improve open and click-through rates. ➡️ Segment for Success: Group subscribers by interests or behavior to send more personalized emails. ➡️ Revitalize Content: Add fresh, engaging content to your emails—think exclusive insights, helpful tips, or behind-the-scenes updates. ➡️ Run a Re-Engagement Campaign: Target dormant subscribers with offers or surveys to bring them back into the fold. A strong email list is a publisher’s secret weapon—but remember, keeping it effective takes work. 👍📬