GEN ZALPHA

Understanding GEN ZALPHA is no longer optional—it's essential. This pandemic-shaped micro-generation is redefining digital and social landscapes. "Generation ZAlpha - Connecting with the Next Micro-Generation" by Maarten Leyts has been named BAM - Belgian Association of Marketing Marketing Book of the Month. It's a must-read for anyone looking to navigate and connect with this unique cohort. Dive into the insights and strategies that will shape the future.  https://lnkd.in/gWxDaJP7 #GenZAlpha #MarketingInnovation #FutureTrends #MarketingBookOfTheMonth

𝐄𝐚𝐜𝐡 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐞𝐯𝐨𝐥𝐯𝐞𝐬 𝐬𝐥𝐨𝐰𝐥𝐲, 𝐚𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞𝐦… 𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐚𝐭’𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐭𝐫𝐮𝐞? Just when you think you've got 𝐆𝐞𝐧 𝐙 𝐚𝐧𝐝 𝐆𝐞𝐧 𝐀𝐥𝐩𝐡𝐚's mental health struggles figured out, 𝐆𝐞𝐧 𝐁𝐞𝐭𝐚 is stepping into the picture, poised to shake things up even faster. Here’s why it matters: 𝐆𝐞𝐧 𝐙 and 𝐆𝐞𝐧 𝐀𝐥𝐩𝐡𝐚 have already shattered the stigma around mental health, with 91% of them openly discussing their struggles. But even as they break down barriers, they face unprecedented challenges: social media stress, the climate crisis, new emotional pressures, screen addiction, cyberbullying, and digital overload. 𝐆𝐞𝐧 𝐙 𝐚𝐧𝐝 𝐆𝐞𝐧 𝐀𝐥𝐩𝐡𝐚 are seeking accessible and normalized mental health resources—but that's just the beginning. By 2025, 𝐆𝐞𝐧 𝐁𝐞𝐭𝐚 will be living in an AI-driven, hyper-connected world where emotional disconnection from the digital realm could heighten mental health struggles. With tech reliance, we may need new digital tools for emotional support to help them cope with the overwhelming demands. This isn’t just evolution—it’s a complete reinvention of how we approach mental health. 🔹 Expect attention spans to decrease even further.   🔹 Personalization of mental health care won’t just be expected, it will be assumed.   🔹 In-person support might look radically different in their world. The pace is dizzying. But maybe—just maybe—it’s the disruption we need to move forward. So, here’s the big question: Are we really moving too fast, or is 𝐆𝐞𝐧 𝐁𝐞𝐭𝐚 exactly the push we need to evolve how we support mental health in the future? Mokhtar Benbouazza , Nino Messaoud , Jeroen Provoost , Isabelle Sakai ,Piet Sanders ,Jenny Fleischer ,Patrick Boos , Patrik Steiger ,Jan-Willem Gelderblom ,Steffen Zeller ,Armin Devender ,Andrea Spielmann ,Bastian Siebers ,Marit van Egmond ,Gerald Steiner ,Outi Helena Armstrong ,Roman Reichelt ,Marc Werner ,Ales Drabek , Han Sterk ,Ilaria Resta #MentalHealth #GenZ #GenBeta #MentalHealthMatters --- Join us on this journey to shape the future! 👉🏻 https://lnkd.in/ebNp7WRf

𝐁𝐞𝐥𝐠𝐢𝐮𝐦'𝐬 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: 𝐀 𝐆𝐞𝐧 𝐙𝐀𝐥𝐩𝐡𝐚 𝐇𝐨𝐭𝐬𝐩𝐨𝐭 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬: historic cities glowing with festive lights. The smell of waffles and hot chocolate in the air. This is the magic of Belgium's Christmas markets. They're more than just shopping. They're about experiences, sustainability, and social connection. Perfect for Gen ZAlpha! 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝 𝐆𝐨: 𝐔𝐧𝐢𝐪𝐮𝐞 𝐟𝐢𝐧𝐝𝐬: Discover handcrafted gifts and local crafts you won't find anywhere else. 𝐅𝐨𝐨𝐝𝐢𝐞 𝐡𝐞𝐚𝐯𝐞𝐧: Enjoy Belgian waffles, chocolate, jenever, and festive drinks.  𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Support local artisans and ethical vendors. 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦𝐦𝐚𝐛𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬: Capture the magic with festive photos.  𝐒𝐨𝐜𝐢𝐚𝐥 𝐬𝐜𝐞𝐧𝐞: Connect with friends and family in a festive atmosphere.  𝑷𝒍𝒂𝒏 𝒀𝒐𝒖𝒓 𝑻𝒓𝒊𝒑: 𝐓𝐨𝐩 𝐦𝐚𝐫𝐤𝐞𝐭𝐬: Brussels, Bruges, Ghent, and Liège are top choices.  𝐓𝐫𝐚𝐯𝐞𝐥 𝐞𝐚𝐬𝐲: Belgium has great public transportation. 𝐃𝐚𝐭𝐞𝐬: Most markets run from late November to early January. 𝐒𝐭𝐚𝐲 𝐰𝐚𝐫𝐦: Pack layers, a warm coat, and accessories.  𝐂𝐚𝐩𝐭𝐮𝐫𝐞 𝐢𝐭 𝐚𝐥𝐥: Don't forget your phone or camera!  This winter, ditch the ordinary. Experience the magic of Belgium's Christmas markets. They're perfect for Gen ZAlpha's adventurous spirit and values. #BelgiumChristmas #ChristmasMarkets #GenZAlpha --- This winter, immerse yourself in the magic of Belgium's Christmas markets! From unique handcrafted gifts to sustainable shopping and unforgettable experiences, it's the perfect destination for #GenZAlpha ➡ Read the full blog here: https://lnkd.in/gH-tvskh 

Top organisatie en vol huis alweer van de Nationale Belgische Meubelunie - Interior. Bedankt voor de uitnodiging tijdens jullie congres , fijn om het podium te kunnen delen met Klara Verzele , Glenn Dhooghe, Chris Van Wesemael, Paul Berden, Hermien Raedts en Niels Quinten. Bedankt voor de uitnodiging Tom Steenhoudt Meubihome by Interieur unie #genzalpha

🛋️ Het jaarlijkse Interieur Unie Meubelcongres komt eraan! 🌟 📰 Met 'De Zondag' als trotse mediapartner! 🗓️ Dinsdagnamiddag 3 december 2024 📍 UGC Mechelen Dé jaarlijkse hoogmis voor de interieur- en meubelsector staat voor de deur! 🎉 Of je nu op zoek bent naar inspiratie, strategisch advies of waardevolle connecties, het Interieur Unie Meubelcongres biedt het allemaal. 📌 𝐖𝐚𝐚𝐫𝐨𝐦 𝐣𝐞 𝐞𝐫𝐛𝐢𝐣 𝐦𝐨𝐞𝐭 𝐳𝐢𝐣𝐧: 🔎 Inzichten uit een grootschalig consumentenonderzoek: ontdek hoe de consument denkt en beslissingen maakt 💡 Tips voor een rendabele winkel: hoe maak je je winkeloppervlakte écht rendabel a.h.v. praktijkcases 📲 Ontdek de kracht van influencer marketing: trek klanten aan via slimme campagnes  🤖 Digitalisatie en AI: pak de uitdagingen van vandaag aan met innovatieve oplossingen. 🧑🎤 Generatie Z-Alfa: leer hoe je jongeren betrekt en inspireert in de meubelsector. 💬 Laat je inspireren door topexperts zoals Chris Van Wesemael, Paul Berden Klara Verzele, Hermien Raedts, Niels Quinten en Maarten Leyts 🎟️ Schrijf je vandaag nog in en mis dit niet! Inschrijven kan nog tot zondag 1 december. 📌 𝐌𝐞𝐞𝐫 𝐢𝐧𝐟𝐨 & 𝐢𝐧𝐬𝐜𝐡𝐫𝐢𝐣𝐯𝐢𝐧𝐠𝐞𝐧: https://lnkd.in/ecH4aFFm

Erg bedankt voor de positieve noot Ashley Vandervondelen , ongetwijfeld tot een volgende 😊

Met dank aan Maarten Leyts voor de boeiende uiteenzetting over zijn boek Generation ZAlpha en de toekomst van (samen)werken. 👌 Tijdens zijn presentatie kwamen heel wat herkenbare elementen aan bod die ik dagelijks tegenkom in mijn werk. Van de impact van stress en overprikkeling tot de zoektocht naar balans en focus, thema’s die centraal staan in de bedrijfstrainingen en individuele trajecten die ik begeleid. ❤️💙 #welzijn #welzijnophetwerk #persoonlijkwelbevinden #zelfzorg #verandering #change #stress #stressmanagement #hartcoherentie #mentalhealth #worklifebalance #mentalegezondheid #veerkracht #focus #concentratie #stressreductie #ziekteverzuim #burnoutpreventie #wellbeing #obat #happyheart #happybrain

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐢𝐯𝐢𝐝𝐞: 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐆𝐞𝐧 𝐙, 𝐌𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥𝐬, 𝐆𝐞𝐧 𝐗, 𝐚𝐧𝐝 𝐁𝐚𝐛𝐲 𝐁𝐨𝐨𝐦𝐞𝐫𝐬 With multiple generations in the marketplace, understanding their unique values is key for business success. From Baby Boomers to Gen Z, each generation has distinct preferences that shape how they engage with brands. Our latest blog explores how businesses can adapt their marketing strategies to connect with each generation. ✅ 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫: - How Baby Boomers value brand loyalty while Gen Z seeks transparency and authenticity. - Why multichannel marketing is essential to engage with different age groups. - The importance of personalisation and sustainability for Millennials and Gen Z. - Successful brand examples like Nike, Apple, and Coca-Cola that resonate with all generations. ➡️ Read the full blog here: https://lnkd.in/ged5pZBp #GenerationalMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #Sustainability #GenZ #Millennials

De kloof tussen bedrijven en de jongste generatie lijkt enorm te zijn. Maar is dat ook echt zo? Is de kloof met GenZ te dichten? En hoe kan je als bedrijf hiermee om gaan? Is er een gouden tip? Want we hebben deze jongeren hard nodig… Op 3 december gaan we dieper in op 𝗱𝗲 𝘂𝗶𝘁𝗱𝗮𝗴𝗶𝗻𝗴𝗲𝗻 𝗲𝗻 𝗸𝗮𝗻𝘀𝗲𝗻 𝗺𝗲𝘁 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗲 𝗭 op de werkvloer. Met keynotes van: 👉 Maarten Leyts: Trendwolves, auteur ‘Generation (Z)Alpha'. 👉 Heidi Gillemot: Social Community Impact Manager Nike. 𝗦𝗰𝗵𝗿𝗶𝗷𝗳 𝗷𝗲 𝗻𝘂 𝗴𝗿𝗮𝘁𝗶𝘀 𝗶𝗻 via onderstaande link en ontmoet ons op het LITC (gelegen op de Nike site te Laakdal)! 👇 https://lnkd.in/eQye54_9

𝐄𝐚𝐜𝐡 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐞𝐯𝐨𝐥𝐯𝐞𝐬 𝐬𝐥𝐨𝐰𝐥𝐲, 𝐚𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞𝐦…" 𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐚𝐭'𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐭𝐫𝐮𝐞? Just when you think you’ve wrapped your head around Gen Z’s tech-driven lifestyle, Gen Alpha ups the game. And now, Gen Beta is emerging by 2025, ready to reshape society even faster! Here’s why this matters: unlike any generation before, Gen Beta will grow up in a world where 𝐝𝐢𝐠𝐢𝐭𝐚𝐥-𝐟𝐢𝐫𝐬𝐭 isn't just the norm—it's 𝐝𝐢𝐠𝐢𝐭𝐚𝐥-𝐨𝐧𝐥𝐲. Where 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝐠𝐫𝐚𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 isn’t a perk but a baseline expectation. And with every new demand, they’ll redefine what 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 truly means. This isn’t just evolution—it’s a complete reinvention of how we live, work, and communicate. 🔹 𝐄𝐱𝐩𝐞𝐜𝐭 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐬𝐩𝐚𝐧𝐬 𝐭𝐨 𝐡𝐢𝐭 𝐫𝐞𝐜𝐨𝐫𝐝 𝐥𝐨𝐰𝐬.   🔹 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐰𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐛𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝; 𝐢𝐭’𝐥𝐥 𝐛𝐞 𝐚𝐬𝐬𝐮𝐦𝐞𝐝.   🔹 𝐈𝐧-𝐩𝐞𝐫𝐬𝐨𝐧 𝐦𝐢𝐠𝐡𝐭 𝐥𝐨𝐨𝐤 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐥𝐝. The pace is daunting. But maybe—just maybe—it’s the shake-up we need to reach new heights. So, here’s the big question: Are we really moving too fast? Or is Gen Beta exactly the push society needs to thrive in the future? Reto Schubnell, Frank Smulders MW, Paula Abola, Charenza Ramcharan, Rob Boudewijn, Henry Sanderson Viyuyi, Marcel Oosterveer, Eric de Ruijsscher, Melih Cakilci, Rainer Figallo, Isabel De Clercq, Dr. Johannes Burkart, MAud, Andreas Vetterli, Hamid Mattiello, Katia Tieleman, Bruno Buchberger, Simon Godecharle, Ross van Ravenswaay, Mera AL-Smairat, Dr. Martin Braml, Dominique Rieser. #GenBeta #FutureReady #DigitalShift #NextGen --- Join us on this journey to shape the future! 👉🏻 https://lnkd.in/ebNp7WRf