GALE

A modern social strategy requires content that’s not only culturally relevant and engaging but also keeps pace with the rapid distribution modeled by creators and influencers. In Digiday, Erin (Lyden) O'Connell, VP, Social First, explains why GALE expanded its team of in-house creators to prioritize quick-turn, authentic content as a key component of our social-first marketing approach. Read here: https://lnkd.in/evhBQ7fa

Every Woman’s Marathon, hosted by MilkPEP and GALE, was more than just a race. As the first U.S. marathon created by and for women, it welcomed runners of all levels, abilities, and backgrounds, uniting them in a celebration of female strength.   Among the 7,000+ runners who joined as we paved a new era of inclusivity in marathon running were several of our Gs. What inspired them to run? Here are just a few of their responses. Madeleine Follis Jennifer Kung Erin (Lyden) O'Connell

This week, Black Friday will unofficially kick off the holiday shopping season.  What digital purchasing behaviors should we expect from consumers this year? Scroll to see highlights from GALE’s commerce media report, “From Clicks to Culture,” and follow the link to learn more about year-round trends: https://lnkd.in/ddny4UhF

“Artificial intelligence wasn’t a headline at the Forbes CMO Summit because it didn’t need to be; the best in the field are aggressively reshaping their models, driving even greater creativity and business results.” In his latest for Forbes, GALE CEO Brad Simms explains why the proliferation of AI in marketing doesn’t signal an industry reckoning, but rather a reshaping. Read here: https://lnkd.in/efPJ9ag8

“The only asset we have is our humans, so invest in the thing that helps you deliver the results you want—for me, that's such an easy decision.” GALE CEO Brad Simms joined Ren Akinci on Advertising Week’s "Great Minds: People and Culture" podcast to discuss how GALE has maintained a retention rate well above industry average by prioritizing people, including our $1M investment in training and development. Listen here: https://lnkd.in/exTVdsub

“What we’re seeing is a fascinating evolution in how Gen Z creates and engages with community spaces...They’re not just shopping, they’re engaging in an experience reflective of their preferences and the communities they belong to or aspire to.” GALE’s Director of Retail Media, Dan Maguire, sat down with ADWEEK's Kathryn Lundstrom to discuss our new report, “From Clicks to Culture,” breaking down the current e-commerce trends challenging gender and generational stereotypes. Read the full article: https://lnkd.in/ewpm_WnS Download the report: https://lnkd.in/ddny4UhF

Do Gen Z consumers appreciate shopping ads? Are men the true impulse shoppers? GALE’s new report, “From Clicks to Culture,” explores nuanced behaviors in commerce media, digital advertising, and the overall shopper journey, challenging common assumptions about generations and genders. With over a quarter of Gen Z and Millennials reporting they make online purchases almost daily, these insights are essential for driving sales in 2025. Read the full report here: https://lnkd.in/ddny4UhF

This past weekend, MilkPEP and GALE hosted the first-ever U.S. marathon designed by and for women, Every Woman’s Marathon, redefining the culture of marathon running and paving the way for an era of inclusivity and support. One of the largest branded experiential events in recent history, the weekend was a powerful response to the unmet needs of women in endurance racing. The result was an inspiring celebration of female strength. ➡️ 7,000+ runners, representing all 50 states and 12 countries ➡️ Nearly half of all participants were first-time marathon runners, uniting women of all levels, abilities, and backgrounds ➡️ Immersive activities from yoga classes to panels and a surprise Natasha Bedingfield concert ➡️ An all-star advisory board, including the first female marathon finisher, Kathrine Switzer ➡️ Charity partners including Black Girls RUN! and Girls on the Run International Congrats to the teams at GALE, MilkPEP, and our partners for bringing an incredible event to life. https://lnkd.in/gceYx7TE 📸 : @rwbmultimedia

Tomorrow, over 7,000 runners will gather in Savannah, GA to participate in Every Woman’s Marathon—the first and only U.S. marathon by and for women. Hosted by MilkPEP and GALE, this event marks another step in Milk’s commitment to supporting and elevating women in sports. Since we announced the race a year ago, we’ve advanced that promise through a variety of moments, in spaces ranging from the race track to gaming. Below are just a few of the highlights of our efforts to elevate female runners this year as we worked toward this historic event.

"To re-energize a legacy brand, marketers must question the absolutes set in place years ago, and challenge whether they still work for today’s consumer." In Forbes, GALE CEO Brad Simms highlights the importance of tapping into subcultures to succeed in modern marketing–even if it means pushing your brand out of its comfort zone. Read more: https://lnkd.in/epVbcchS