Full Swing Public Relations

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗣𝗥 𝗳𝗶𝗿𝗺 𝗶𝘀 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗱𝗼𝗶𝗻𝗴: ➡️ Pitching you to the usual suspects ➡️ Inflating reach and engagement numbers ➡️ Operating in a silo from your marketing and sales teams and vendors 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗣𝗥 𝗳𝗶𝗿𝗺 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴: ✅ Identify the no-brainer conferences where you’d be a shoe-in keynote speaker. ✅ Consistent, smart pitching of all kinds of media outlets, including podcasts. ✅ Growing your visibility where it matters – among likely clients. ✅ Helping you prioritize content and assets that matter, ensuring the right things are scrapped, updated, repurposed, and organized so you’re consistent across channels ✅ Crafting hyper-targeted, “audience of one” new media strategies to gain clients and referral partners

The power of visibility can never be underestimated. - Margaret Cho, actor, activist, and funny-as-hell comedian

What does it mean to have a self-sustaining visibility engine for your business? ✅ The content you’re creating anyway (website, blogs, newsletters, social media) helps drive your publicity, without more work ✅ Your C-suite or partners have the tools they need to be seen as thought leaders in your industry, helping secure new business. ✅ You aren’t wasting time on platforms where your ideal clients don’t hang out. ✅ You have a clear sense

Making a New Year’s Resolution? Here’s one we recommend to stop feeling stuck and wasting money on outdated public relations campaigns. Let’s develop a clear, actionable strategy that attracts dream clients, amplifies our impact, and secures the visibility our business deserves. DM us if you’re ready!

More visibility is more power, but more vulnerability. - Ezra Furman, musician and songwriter

As we gear up for November 5, we want to encourage you to make your voice heard so we can create the thriving, diverse communities we desperately need. 🗳️ Get to the polls. Bookmark Tuesday, November 5, from 8:00 am - 8:00 pm on your calendar so you can vote in person. For Boise folks, you can find your voting location here: https://lnkd.in/daxrYpJy 🏛️ FYI. If you’re not registered to vote or need to update your registration, add some buffer time to do that in person. If you cannot vote on November 5, consider visiting an early or in-person absentee voting location available until November 1. Find absentee early voting information here: https://lnkd.in/g5UkEN89 ✅ Be informed. Get to know the presidential candidates, state legislators, and Idaho Congressional Office and their policies, and get the facts straight about Idaho’s Proposition One here: https://lnkd.in/g5UkEN89   Finally, go vote! Voting is not only our constitutional right but the cornerstone of our democracy. Without it, we can’t reflect the full breadth of our communities, including you. #Vote #VoteIdaho 

Did you know that 74% of journalists report that they want news announcements/press releases from PR professionals? Press releases are a small part of effective PR strategies, but if and when you do send one, use these four tips based on PR Newswire’s 2024 State of the Press Release to maximize results: 1️⃣ ChatGPT is a brainstorming tool, not a copy-and-paste one. While only 26% of PR pros use AI to create press releases, nearly half of those folks use it to drum up headlines and body copy. They still assign a real human to edit and oversee the content before pressing send. 2️⃣ Your headline should answer, “Why should the reader care?” Technically, anything worth reading by a journalist should answer this question, but your headline especially should use action-oriented verbs and ideally stay within 51 and 75 characters. 3️⃣ Extend the life of your press release by doing this. Distribute bite-sized information from your press release on your owned channels, such as your website, blog, and social media. That way, even if your press release doesn't make the cut, the information you wrote about can still reach your audience, building your authority and credibility. 4️⃣ Be realistic with your expectations. Press releases aren't magic. Just because you send a press release on the wire doesn't mean everyone and their mother see it as newsworthy. Plus, even if journalists wanted to cover more pitches, 36% of journalists cited a lack of staffing and resources as one of their biggest challenges last year. #PublicRelationsTips #NoBasicPitches

Coming up on her three-year anniversary at Full Swing is Kana Miakilani! We knew we couldn't let Kana go when she joined the team as an intern in 2022. A Virgo at heart, Kana's organizational skills are unmatched, helping turn client goals into actions as a senior project manager. Where there's friction, Kana applies compassion, skill, and strategy to support our team and clients in reaching their goals. 💅 When she’s not tracking KPIs, Kana is bachata dancing with her new husband (swipe to see), beating her powerlifting weight record (she can squat 205 lbs right now 💪🏻), and reading self-improvement books. #ProjectManager #Team #PRAgencyLife

We loved helping our clients, Relatable’s, Eric Mill and Jessica Montague, LCSW, therapists, and great humans launch their new app, step outside their comfort zones, and do their first few TV interviews with CBS 8 San Diego! #PRStrategy #ReclaimYourPower

Within. One. Hour. When we sent out a media announcement for our Seattle-based law firm client, DuBois Levias Law Group, PLLC, sharing their new office, within one hour, clients were proverbially knocking on their door, from a potential client calling to work with them to several local businesses reaching out to collaborate.  Because when you surround your ideal clients with messages that remind them who you are and what you do, you’re the first number they call to solve their legal problems. #PublicRelations #Marketing #WomenEmpoweringWomen #WomenInMedia #WomenOwnedBusiness