The challenge with marketing isn’t coming up with new strategies that will help. It’s discerning the right handful of strategies to say “yes” to now that will drive the most results.
And it’s even tougher for small business owners that don’t have a dedicated marketing team or huge paid advertising budget.
So after building growth engines for different types of companies/brands and seeing what typically works the best, here’s our “Top 6 Most Cost-Effective Marketing Methods for Small Business Owners.”
1. Develop a clear and compelling messaging guide.
No amount of marketing efforts or dollars can compensate for nebulous or unconvincing language. Vice-versa, the right words said consistently from social to web to real-customer-interactions will get you max ROI on every touchpoint you have.
2. Don’t value production quality over more frequent touchpoints.
As a digital agency we love quality content more than the next guy. But too many small businesses blow a budget on a few killer videos, when they should use their iPhone and find a way to batch content every month instead. Oftentimes authenticity beats pristine production anyways.
3. Make sure your homepage passes “The Grunt Test.”
Having the first thing your customers see on your website be the right header copy, description, creative, and singular call-to-action that can be understood in seven seconds or less might be the most valuable investment you can make in marketing, hands-down.
4. Prioritize email
We see companies drive way more revenue with 2k email addresses than having 2M impressions on social media.
5. Create short-form video consistently
Take two hours once a month and answer common customer questions, walk through products, introduce your team, be funny or entertaining, and post the content everywhere you can.
6. Start now and focus on the long-term
Too many small business owners focus heavily on marketing for a bit, then back off. Decide what’s sustainable for your business and have a long-term view of success for your business that builds audience, engagement, conversions, and retention over time.
For almost every business it’s the third or fourth time a customer buys that drives the most revenue. And that always takes time.
Forge would love to help you implement these into your business! Get in touch with us here: https://buff.ly/4cp60Lp