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Here's what I've learned from years of video editing and how to apply it in business. Video editing is a really important industry in today's world as videos are getting more and more useful, especially for businesses. But it's not just editing videos and that's it, I've learned eventually that creating videos should be purposeful. - Creating videos for content should have a purpose (either for entertainment, information dissemination, etc.) - While good effects on editing are interesting, what really matters is the message that the video is carrying. - Even though your video has a lot of effects and is really amazing to watch, but the people don't get what you want to convey, then your video is pointless. Focus on giving value.

If all you do on your business page is talk about what you offer, you’re training your audience to skip your content. I see this mistake often, posts that say, “We do this, we offer this, 50% off, buy now". Of course, you can promote your services 5-10% of the time, but the rest of your content should provide value. - Offer free insights or advice related to your niche. - Talk to your ideal customers - Don’t sell to them in every post People don’t want to be sold to all the time, they want to learn or be entertained.

Send this to your video editor. Editing videos has become a necessity in today's world, and it should not be just any editing but it is really important that the message of the video is understood. Follow for more.

You might have brilliant ideas but you don't know how to share them with people. The solution: CONTENT. Film yourself, share ideas, knowledge, and values. One way to grow your brand is content. Come on, do it.

Thinking about hiring an agency? Make sure to watch this. This video is to let you know what to look for in an agency so you don't waste your time and resources. Make sure to like and follow for more

Posting Every Day Requires a System Posting content every single day isn’t easy, that’s why it’s so important to systemize the process. It requires: 1. Content Planning: What do you want to talk about? Do you have scripts ready to go? 2. Editing: You can’t slack on the editing. Your content needs to be at least on the same competitive level as your competition. 3. Publishing: Come up with descriptions, and hashtags, and make sure it’s posted at a reasonable time. Don’t forget to share it on your story for extra reach. It's not that easy but it can be systemized. Thinking of hiring an editor? make sure you watch this first. https://lnkd.in/gA7UBxYB

I see professionals like doctors or lawyers use complicated terminology that might be normal to them but difficult for the average person. What should happen is that you dial that complexity down so more people can understand your message. Your goal is always to simplify your message. Whenever you make content, whether it’s a post, video, or blog, your goal should always be to simplify your message. If your target audience struggles to understand what you’re saying, you’re missing the mark. Simplify, and make sure your message lands.

Are you in the right competition in 2024? You might be playing a completely different game from your competitors. If you’re not doing video in 2024, especially if you’re offering a service to a large consumer demographic, you’re not even playing the same game. You’re out of the competition. People are looking for more than just Google reviews (if you even rank in the top 3 on Google). You've created your business page, might as well post video content on it. If the answer to my question is no, 2025 isn't starting yet, you can always start.

Want to create video content but you're shy? Watch this. We all start somewhere. All you have to do is to film your content consistently and you'll get the basics.

Gaining a lot of followers but not being able to turn them into paying clients might be frustrating. You have to make sure you have a clear understanding of who your target audience is and what they are looking for. This way, you can tailor your content according to their needs and make it actually useful to them. Identify your target audience Make quality content for them (solve their problem using content) Make use of Call To Action (CTA) to tell them what to do next after seeing your content. This will help your target audience to fall into your funnel and convert them into sales.