Flint & Steel

As we wrap up an incredible year, we’re filled with gratitude for the amazing clients, partners, and team members who made 2024 such a success. Your creativity, collaboration, and trust continue to inspire us every day. Here’s to celebrating the season and looking ahead to an even brighter 2025 filled with big ideas, bold moves, and, of course, sparking something extraordinary together! Wishing you all a joyful holiday season and a Happy New Year! #fullservicemarketingagency #marketingagency #2024recap

Social media is evolving fast! This week, we’ve got everything from Instagram testing scheduled DMs to Tumblr launching interest-based Communities. Which update excites you the most? Swipe through and let’s chat about how these changes could impact your strategy #socialmediaupdates #socialmediaagency #marketingPOVs

Reflecting on the past year, we are still beaming with pride for our innovation team’s collab with the award-winning candy conjurors Bazooka Candy Brands. #Wins #MarketingAgency #FullServiceAgency

We reverse-engineered global phenoms to identify the 6 sparks that transform consumers into enthusiasts. Here’s spark 5. ME-COSYSTEM. Marketing used to erode identity, today brands can amplify it with tactics like customization and life-logging adapting to enthusiasts’ lives. #MarketingService #FullServiceAgency #ConsumerBehavior

#Apple's latest holiday ad, "Heartstrings," goes beyond festive cheer to shine a light on hearing health. Here’s why we think this ad hits all the right notes: 1️⃣ Purpose-Driven Storytelling: This ad isn’t just selling a product; it’s addressing a global issue. By sharing the statistic that people with hearing loss wait 10 years before seeking help, Apple aligns their technology with a meaningful cause. 2️⃣ Human-Centric Technology: Apple demonstrates the transformative potential of its tech. Pairing a relatable family moment with life-changing accessibility features shows how innovation meets real-life needs. 3️⃣ A Masterclass in Emotional Connection: Holiday ads are about heartwarming stories, and "Heartstrings" nails it. The emotional pull ensures the message resonates long after the ad ends, connecting Apple’s brand to care and inclusion. We believe great marketing sparks connection and action. Apple’s ad is a perfect example of how to blend purpose, product, and story seamlessly. What did you think of the ad? Share your thoughts below! 👇 #SocialMediaMarketing #AdSpotlight #PurposeDrivenMarketing

We reverse-engineered global phenoms to identify the 6 sparks that transform consumers into enthusiasts. Here’s spark 4. VALIDATING SERVICE. Brand initiatives that allow for degrees of achievement, mastery and recognition can be stalwart stimulants for enthusiasts. Want to spark a campaign that truly connects? DM us. #MarketingService #FullServiceAgency #ConsumerBehavior #MarketingStrategy

Fresh Social Media Updates to Fire Up Your Strategy 🔥 The holiday hustle is in full swing, and the social media world didn’t skip a beat. This week, we’ve spotted new tests, features, and tools that could shape how brands connect and engage. 🧵 Threads is exploring the option for users to set any feed, including a chronological Following feed, as their default view. 🔥 Fuel for thought: For marketers, this shift reinforces the importance of building genuine follower relationships and creating content that earns its place in curated feeds. ➕ Instagram is testing a new location for the DM button on the bottom function bar, replacing the "+" button. 🔥 Fuel for thought: Brands should prepare for a potential shift in how users interact with their content, especially in Stories and Reels. 🖼️ Instagram is testing a more freeform collage feature for Stories, letting users combine multiple photos into a dynamic layout 🔥 Fuel for thought: This update opens creative doors for brands to share more engaging, authentic moments. It’s a great way to experiment with storytelling while standing out in the competitive Stories feed. 🎄 TikTok has released a guide on how to make standout video content this holiday season: https://loom.ly/-azdUdM 🔥 Fuel for thought: These guides are a goldmine for improving campaign performance. If you’re not already leveraging TikTok’s insights, now’s the time to jump in and level up your holiday marketing. As the social media landscape shifts, so should your strategy. Let’s ignite something extraordinary—drop us a message today! #SocialMediaUpdates #Instagram #TikTok #Threads #MarketingUpdates #MarketingAgency

Happy Thanksgiving from Flint and Steel! 🍂🦃 This holiday, we're grateful for the spark that drives creativity, collaboration, and connection. Here’s what some of our team members are thankful for: Chris McKee, CEO: I’m grateful for our clients that make us better - by collaborating with us, pushing us and most importantly by making us work harder to be deserving of their trust. Theresa Batycki, President: I'm grateful for teammates, partners, and clients who are generous with their time and who also value sharing the benefits of mutual active listening. I'm constantly WOWED by the impact and productivity of a quick chat where both parties are leaning forward to learn more about each other's needs. Julie Fitzpatrick, Head Of Operations: I'm truly thankful for all my family & many friends. Also grateful for my colleagues that inspire and amaze me everyday. Sofiana Kohen, Director of Social Media: so much has change in the marketing space this year. I am grateful for my teammates and clients who are always ready to take on any challenge and adapt to these changes. We've seen so much success just from riding the ever-looping social media rollercoaster. Here's to more fun and viral moments in 2025. Here's to a season filled with warmth, gratitude, and big ideas! 🔥✨ #Thanksgiving #MarketingAgency #SocialMediaAgency #

We had a blast cooking up the latest installment of "Chefs In Residence" with the OXO team. Huge thank you to Marcus Samuelsson, Dan Kluger, Bricia Lopez, and everyone involved. 🍽️ Inspired products 🥘 Renowned chefs 🤝 Amazing work all around Feeling inspired? DM us and let’s get cooking! #marketingagency #brandmarketing #inspiredwork

We’re loving the latest trend where Gen Z puts their unique spin on marketing scripts, blending creativity, humor, and authenticity in a way only they can. Case in point: the Royal Armouries Museum’s clever take — it’s giving viral potential and fresh perspectives! ✨ We’re keeping a close eye on the trends that are sparking conversations across social media. This is just the beginning — stay tuned as we spotlight more of what’s shaping the digital world. What’s a trend that’s caught your attention recently? Share it with us in the comments! 👇 #FlintandSteel #SocialMediaTrends #GenZMarketing #SparkSomething