Fintech bloom reposted this
According to our latest consumer survey, 59% of all customers would consider a digital wallet from their bank important. But that number leaps to 76% of Gen Z respondents. A digital wallet offering including shopping rewards and coupon features could give banks a stronger chance to attract younger, digitally inclined customers. Plus, ensuring the wallet has appealing value-added services and rewards can also serve to increase tender preference among Gen Z customers who could become lifelong bank loyalists. Read about how banks can capture this next generation of banking customer in Wildfire CRO Shawn Conahan's article for Fintech bloom: https://lnkd.in/darck8kG