You don’t need a light tap, you need a real good push when it comes to attracting customers and transforming them into brand fans. Regardless of the type of business you’re in. This applies universally yet is not universally applied, making it an added competitive advantage for those who are smart enough to seek it. #brandtherapythursday #brandtherapy #brandstrategy #branding #branddesign
About us
Your company is planning to go through a big transformation. Now it’s time to switch focus to your brand: A new brand strategy will need to be derived, the perfect brand name crafted, and along with it, a new brand identity rolled out. There are many stakeholders and a lot is at stake, yet it must happen quickly. FINIEN enables CMOs and founders who are facing a brand transformation to reposition their brands for growth through swift strategic, verbal and visual brand clarity. Our core clients are U.S. or Europe-based companies generating at least $5 million in revenue. Our process is unique and transparent. We are located in downtown Long Beach (which in itself is located in Greater Los Angeles), but we work around the world. Even in places that don’t start with ‘Silicon.’ This is FINIEN in a nutshell, a specialized brand consultancy that is far removed from a stodgy agency or a hungry design studio.
- Website
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http://www.finien.com
External link for FINIEN
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Long Beach, CA
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Naming, Brand Identity, Brand Strategy, and Brand Transformations
Locations
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Primary
Get directions
320 Pine Ave
#1010
Long Beach, CA 90802, US
Employees at FINIEN
Updates
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Don't follow every hype. Don't trust your gut on which trend-wagon to hop onto either. Instead, follow your brand's DNA, your core brand pillar, as it will tell you what's hot or not for your brand. #brandtherapy #brandtherapythursday #brandstrategy #branddna #brandbelief #brandplatform
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NEW EPISODE ALERT 🚀 https://lnkd.in/gjhg9FMB Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with making ‘quiet luxury’ a new movement in the world of brands. Launching a quiet luxury brand seems to come with tons of added risk. What gave him the confidence to launch into the flashy fashion world without that type of branding? The answer to that, plus plentiful branding and marketing insights is what awaits you on this episode as we kick off the New Year. Oh, and in case you think you have not heard of Norwegian Wool I am certain you have seen their products on HBO’s hugely successful show Succession which has outfitted their cast and even mentioned the brand by name. Listen via: ↠ FINIEN — https://lnkd.in/gjhg9FMB ↠ Apple — https://lnkd.in/gRWucbVz ↠ Spotify — https://lnkd.in/gWKizNny ↠ Simplecast — https://lnkd.in/g9Mk7V2W #quietluxury #fashionbrand #retail #michaelberkowitz #quietluxurybrand #norwegianwool #d2c #branding #brandstrategy
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