ERPR Group

In public relations vernacular, a media alert is a communication tool that notifies journalists and media outlets about a forthcoming event, news conference, or photo opportunity that they may be interested in covering. Unlike a press release, which provides a comprehensive overview of a story or announcement that can often be published as-is, a media alert is designed to be brief and to the point. In short, media alerts highlight essential details of events: who, what, when, where and why. The primary purpose of a media alert is to encourage media attendance and/or coverage of an event by offering enough compelling information to pique interest. A well-crafted media alert includes: Event Name: A clear, informative, and attention-grabbing title. Date and Time: When the event will take place. Location: Where the event will be held. Details: A brief description of the event, who will speak or be featured at the event, and why the event is newsworthy. Visual Opportunities: If applicable, details of photo or video opportunities that might be especially appealing for television or photojournalism. Contact Information: Details of who to contact for more information, typically including a name, phone number and email address. Media alerts are particularly beneficial for time-sensitive events or when seeking immediate media presence. #mediarelations #publicrelations #pr

How do you become a thought leader? Our founder, Renee Sieli, breaks down key strategies for building industry influence in her recent Crunchbase article. https://lnkd.in/eS4Dgu4k #thoughtleadership

Business Insider’s “Big Business” is a video series that examines how companies solve enormous logistical challenges. In fact, it is the massive size of the various logistical challenges that represents the “Big” in the title, and which makes this media presentation better suited for video, than print. How, for example, can an audience fully appreciate the sheer volume of 650 million kilos of Gouda produced each year by the Netherlands without actually seeing the massive amount of cheese via video? And if you’d like to know how chefs prepare meals for more than 100,000 football fans at the University of Michigan’s “Big House,” Big Business communicates the sheer scale of a story that print cannot convey. Big Business covers stories that  grab your attention from the outset, immersing you in images of undertakings so large that words alone will not suffice. It’s an equally impressive example of how a business-oriented publication can utilize online media to tell compelling stories to audiences that might otherwise have little interest in standard business journalism. #business #logistics #publicrelations #mediarelations

When chosen for an onscreen interview, appearance is obviously an important factor regardless of the broadcast outlet or audience. No one wants to look uncomfortable, unkempt, or outrageous for a serious television or video interview, so mindful preparation is imperative before your onscreen interview.   The upper third of your appearance is typically what matters most, unless you’re doing a long form interview with wide shots. In this case, your entire outfit must naturally be taken into consideration to avoid any awkwardness or distraction from your story. The best rule of thumb is to wear solid, not overly bright apparel. Embrace this as an opportunity to express your personality, but without letting it become a distraction. Patterns can be distracting or, worse, cause broadcast issues which might draw publicity for the wrong reasons. #interview #pr #publicrelations

How can startups leverage media coverage to fuel investment? In this article we explore several strategies for developing engaging storylines to capture media interest, even in the absence of traditional news items. #startup #PR #publicrelations https://lnkd.in/eTW5Ysmp

Publicity plays a vital role in facilitating investor relations for public companies, particularly those navigating the post-IPO landscape. Once a company goes public, the initial news coverage surge surrounding its brand often diminishes, leaving the company to create its own opportunities for re-engagement with potential investors. For instance, a media technology company that recently transitioned from private to public status found itself at a crossroads. Despite cementing its pre-IPO reputation within the trade press, the company thereafter encountered challenges in sustaining financial media attention. Recognizing the importance of establishing a growth and value narrative, the firm sought the expertise of ERPR to cultivate a favorable investment profile from media outlets catering to both institutional and retail investor audiences. Adopting a comprehensive strategy, ERPR focused on enhancing the media technology company’s market reputation by leveraging its solid performance along with the strengths of its leadership team. ERPR tailored a campaign designed to actively engage the financial media, which involved promoting the company's earnings announcements and capitalizing on news of the day, features, and thought leadership opportunities. This approach aimed to elevate the profiles and notoriety of key company figures, such as the CEO, Chairman, CMO, and CFO. By centering outreach around these pivotal moments and individuals, ERPR effectively elevated the company’s reputation among the financial press. This strategic emphasis on leadership and performance highlights how carefully crafted publicity serves as a bridge between public companies and potential investors, ensuring sustained interest and coverage in the competitive post-IPO period. #PR #publicrelations #mediarelations #investorrelations #ipo

Audiences today have a plethora of television content to choose from, both on traditional TV networks as well as digital platforms and streaming services. With so many options, viewership is fractured, split across an increasing number of shows. As Michael Schneider of Variety writes, “As basic cable gets zombified, the double-digit declines continue. Live sports, of course, is saving the broadcast networks and some cable networks still in that game. And then there’s the interesting case of the diginets, which have managed to keep their declines small as they program a wider range of nostalgia fare to aging adults. And the networks with a very loyal, specialized audience — bravo, Bravo — experienced the smallest declines this year.” The top TV networks of 2023 may surprise you. Despite rank, some networks faced larger viewership losses than their peers. NBC, for example, despite ranking # 1, experienced a 12% decline in audience. Which of these stats surprised you the most? #tv #mediarelations #publicrelations

Time Magazine’s “Health Matters”, as its title suggests, focuses entirely on health-related stories. Published almost daily (sometimes more than once a day), Health Matters offers a cornucopia of current health news and in-depth analysis written by a broad range of journalists and healthcare experts. Health Matters leans towards offering fresh, easily readable perspectives on known issues or events that have drawn widespread coverage. In keeping with Time’s spectrum of coverage, these stories range from common behavioral issues to critical public health matters. For example, a recent story categorized under “psychology” describes how phone apps can be used to make friends in healthy and safe ways. Conversely, Health Matters also provides hard-hitting coverage, such as a recent story involving lead found in several cinnamon brands. #health #mediarelations #publicrelations #pr

The traditional approach to disseminating information to the media – a media list – involves building a long list of targets with whom to share news. But this approach often fails because it prioritizes quantity and systematic outreach over research and storytelling. Media lists serve as useful tools to guide publicists toward the outlets and reporters they should engage with, but they should not serve as the means to publicize content. For example, if you have a funding announcement in the pipeline and want to generate media coverage, a media list is a helpful guide for identifying appropriate outlets for engagement as well as key reporters who cover funding news. These targets should be considered resources, not powering a mail merge. Sometimes, reporters fail to respond, so it makes sense to pitch other reporters at a desired outlet who may be a better fit. Relying entirely on a media list does not allow for this approach. In short, media lists are essentially stagnant resources in a constantly changing industry. They do not require the research necessary for thoroughly understanding what a reporter may be interested in covering. #mediarelations #publicrelations #pr

As reported in mid-February, Lyft’s initial earnings report projected a profit margin growth of 500 basis points – a 5% increase – this year. However, the report should have included a 50 basis point increase, or 0.5 percentage points. Lyft issued an 8-K to correct and flag the initial report’s clerical error. This incident spotlights how important word choice and communication are in communicating critical business information to the public, especially the investing public. The lessons to learn are quite clear. First, proofreading matters. Once information is released to the public domain, correcting errors can be both difficult and damaging to a company. Second, one word (or in this case an extra zero) can make a significant difference in public perception and the aftermath. #investing #publicrelations #pr #mediarelations