Endavo Media

A New Middle Class Yesterday alone: Corus Entertainment & Warner Bros. Discovery announced new rounds of layoffs, while Bank of America begged WBD to sell everything because “nothing is working,” whilst PwC issued a report called “The Content Boom Has Halted.” PwC https://lnkd.in/eZ2t5eFy Disco Bros https://lnkd.in/ehgfueEr Corus https://lnkd.in/e9kr6ssP In this space, I’ve warned that the contraction of the Corporate Media Industrial Complex is NOT NEAR its end, that Big Media will make less content, and that layoffs will continue; likely for the rest of the decade. I’ve also written all week about the #CreatorEconomy, as a solution for Creators who want to continue to create, for Brands who want the next generation of engaged audiences, and (most of all) for the members of our community who’ve found themselves on the outside looking in. Below is a just a select list of Creator-led businesses making good bank on Patreon, the white label subscription-or-pay-as-you-go platform for creators, artists, writers, gamers - or ANYONE with an engaged community they want to monetize. This is just 50 of them. At this link the infographic continues, WITH 50 MORE… https://lnkd.in/e3GT8M4m This list👇 represents the emergence of a new and vital Content Middle Class. Thousands of jobs are being created by Creator-led companies such as: YMH Studios (owned by comedians Tom Segura and Christina Pazsitzky and home to a family of podcasts), All Things Comedy (owned by Bill Burr & Al Madrigal), Dude Perfect (who just raised $100 mil), CatFace (owned by Minecraft Creator Aphmau), pocket.watch (Creator-focused Kids content studio), Viral Nation (social first marketing agency who sponsored the Creator fest at #CannesLions), CreatorIQ (the biggest media buying and measurement platform for Creator media), BBTV LTD (a Creator based production & marketing studio), IPSY (owned by Michelle Phan), Huda Beauty (owned by Huda Kattan), Sweat (owned by Kayla Itsines) - and too many more to list in a LinkedIn post. Hell, even MY OWN Creator-led company ESHAP employs five young, full-time Creators. So many of us spend SO much time lamenting the destruction of the Media Apocalypse, yet not nearly enough time exploring what comes NEXT. The Creator Economy will hoover up the audiences and revenues that Big Media leaves on the floor. It’s a burgeoning ecosystem that’s just now ramping up - with enormous white space and thousands of jobs to fill. It’s time to choose your own adventure. You can continue to shake your heads at the sad state of traditional Media, or you can TAKE ACTION and explore the new Creator Media world opening up all around you. Start exploring here: https://eshap.substack.com #communityeconomy

Creator or Crater YouTube is the largest TV channel on earth. Meta now generates as much revenue as all the world’s traditional TV platforms, combined. Instagram made nearly 2X the revenues of Netflix in 2023. The Creator Economy will generate more than quarter-trillion in revenue in 2024 and likely more than a trillion dollars per year less than a decade from now. Creators like Mr. Beast, Jake Paul, Emma Chamberlain, Ryan Kaji, and Trixie Mattel are the world’s biggest stars. Mr. Beast got $100 million from Amazon. Jake Paul will get AT LEAST $20 million from Netflix to fight Mike Tyson. Influencers are not Creators. The Creator Economy is bigger than #influencermarketing. The Eras Tour Movie was a Creator-led film. Smartless and MOST podcasts are Creator-led IP. Nearly all comedians and musicians now operate their careers and businesses on the backbone of the Creator Economy. By the end of this decade, creator platforms will generate more ad dollars, impressions, and sales than gatekeeper media. Once you let go of the singular concept that The #CreatorEconomy is just another name for Influencer Marketing, and that creator-led businesses only exist on social media, the scope and scale of opportunity in the ecosystem takes on a new shape. Media Companies do not seem to be getting this through the thick walls of their c-suite bubbles. Worse, members of the Media community who’ve lost jobs due to the thick heads atop corporate Media, don’t seem to be getting the picture either. As Millennials and Gen Z become our Heads Of Households and take control of the biggest slice of our collective expendable income, and as Gen A takes greater control of our household home screens: - Less and less time will be spent on “traditional media,” and more and more time will be spent with creators they love; - More of our news will be gotten from creator platforms than cable, broadcast, or digital print; - More of our ad money will be directed towards creator platforms with highly engaged communities, where sales and outcomes can be better tracked; - Much more of our subscription revenue will go directly to creators, rather than through conglomerate gatekeepers. How do I know all this? First, every dollar I earn is now generated through my Creator business. Second, I do the research, I have the data. And all this goes much further, at the link: https://lnkd.in/eGx8-NSh The content industrial complex as currently constructed is a sinking ship. The creator-led ecosystem, built on a foundation of strong community IS not just a lifeboat, it’s a battleship. Get on board, or learn or tread water.