The Emerson Group

Don’t miss your chance to secure a front-row seat at The Future of Commerce 2030 Global Kick-off Virtual Event on Wednesday, October 9th! Haven’t registered yet? Click here: https://lnkd.in/egd5PnBK Get ready to hear from dynamic voices in our industry as they share their journeys, successes, and thought-provoking insights that have led to incredible results! Hope to see you there!

  Congratulations to the exceptional women leaders at The Emerson Group, who were recognized by DSN as the 2024 Top Women in Health, Wellness and Beauty! We are immensely grateful for the talents of Jennifer Beatty, Catie Beth (Catherine) Doyle, Jeanne Hebert, Kasey Mathues, Jackie Moreno and Misty Quaid.   The Emerson Group is so proud and inspired to have the best women leaders in our industry be part of our EG Team! Your extraordinary contributions deliver value every day to our brand partners, retailers, and communities. Please join us in celebrating The Emerson Group Team and all the well-deserving award recipients. #The Emerson Group #TEG #DSN #health&wellness #beauty

After 11 weeks and over 4,600 miles cycling from California to Pennsylvania, Jeff Beko's journey to raise awareness and funds for Ronald McDonald Charities across the country came to a jubilant conclusion in Philadelphia. Philadelphia is the site of the very first Ronald McDonald House who opened their doors to families 50 years ago. He arrived "home" to a fanfare of supporters and The Emerson Group couldn't be more proud of him! Knowing Jeff, while the ride across America has ended, his passion and commitment to giving back sure has not. We look forward to "what's next"! The Emerson Group is a proud sponsor of One Dad's Mission and The Ronald McDonald House Charities.

We wrapped up our day with an insightful panel discussion led by Steve Anderson, President & CEO from National Association of Chain Drug Stores (NACDS). He was joined by industry leaders Manoj Raghunandanan (Kenvue), Claire Hennah (Unilever), and Sebastian James (Boots UK) who shared their perspectives on fostering a workplace culture that resonates with the new generation. Key Takeaways: • Cultural Impact on Success: Strong workplace culture is vital for organizational success. Companies that effectively cultivate their culture can experience up to a 200% increase in top-line growth. Leaders can play a crucial role in this process by establishing foundational values and creating an environment where recognition and appreciation are part of the daily routine. This not only motivates employees but also fosters loyalty and engagement. • Connecting Culture and Strategy: There is an importance of bridging culture and business strategy. Initiatives that Unilever has implemented such as master classes and immersive experiences can help employees connect with the brand’s heritage and values. By encouraging employees to engage with the product and each other, organizations can enhance their culture and align with strategic goals, ensuring that both elements support each other effectively. • Navigating Multi-Generational Workforces: With up to five generations working side by side, embracing the diverse perspectives each group offers is essential. Respecting and unlocking the potential of these varying cultures can lead to innovative solutions and improved business outcomes. By soliciting input from employees of all ages, organizations can foster collaboration and better adapt to changing market demands. • Addressing Workplace Stress: The discussion also addressed the increasing stress levels among young professionals, with a staggering 87% of employers recognizing it as a significant issue. However, only 27% have implemented effective programs to support their employees. Open communication and vulnerability in leadership can make all the difference, encouraging leaders to understand the root causes of stress and provide flexible resources that empower employees to manage their well-being effectively. This session highlighted the need for modern leaders to adapt and create thriving workplace cultures that meet the evolving needs of today’s workforce. A heartfelt thank you to everyone who attended, both in person and virtually, as well as to our esteemed speakers and the organizing team. Your contributions and support made this event a resounding success!

Not shy to share his hot takes, Scott Galloway walked us through his bold predictions which highlight the winners and losers that are reshaping the future in his perspective: TikTok: • Shifting away from traditional entertainment, Tik Tok is becoming the new television. This trend illustrates how studios are increasingly tapping into social platforms as more viewers turn to their phones for content consumption. • US Kids spend a total of 113 minutes per day and US Adults spend a total of 54 minutes - 1.7 billion people on TikTok and half of them are creators. • Increased amount of signal liquidity strengthens your algorithm and limits the ability of choice in your content feed. •Question: Given the power of TikTok’s algorithm, what kind of content do you think would dominate your feed? Keep in mind it may be a category you don't expect... AI: • 'Productivity isn't everything, but, in the long run, it is almost everything' • The total number of scientific papers in AI and machine learning doubles every 23 months • Top Fears: Job destruction, Misinformation & Power aggregates to few companies and people •AI won’t take your job —someone who knows AI will •Question: How do you incorporate AI into your daily routine? GLP-1s: •Comprehensive solution: GLP-1s address multiple health concerns, including weight management, unhealthy food consumption, alcohol intake, and drug cravings. •Lifestyle changes: GLP-1s can lead to significant shifts in grocery habits, reduced travel costs, and increased engagement in fitness and wellness activities. •Future potential: Continued research is exploring the full potential of GLP-1s, positioning them as a promising solution for the future. •Question: How can retail strategies adapt to the growing popularity of GLP-1s and the associated lifestyle changes, ensuring a seamless and supportive experience for consumers?

During this discussion on the future of retail we explored the evolution of the neighborhood store in a digital world. Moderated by retail expert Wendy Liebmann, this panel features industry leaders: Alex Gourlay, Executive Chair at Holland & Barrett @Matthew Barnes, Chief Executive Officer of Tesco, Marco Kormann Rodrigues, Managing Director at Amazon. Some takeaways below on how these retail giants are navigating the changing landscape and shaping the future of shopping: Personalization: In today's retail landscape, delivering personalized customer experiences is key. By leveraging data and analytics, businesses can bridge the gap between online and offline shopping, understanding customer preferences and tailoring their interactions accordingly. Collecting customer data across various touchpoints and centralizing it in a customer data platform enables continuous learning, testing, and optimization of customer journeys. Fundamentals: despite the significant disruptions of the past few years, the fundamentals have largely remained unchanged - customers continue to seek great value, convenience, excellent service, and high quality. Omnichannel: understanding where to meet the consumer where they are at...is it in a store or online - both? Find the the outlet of convenience that resonates with your shopper when and how and where they want to be served. It’s not too late to join the conversation! Register for the event here: https://lnkd.in/egd5PnBK and find out what Scott Galloway has to say next!

The Future of Brands is evolving, and challenger brands are at the forefront of this transformation. In our latest panel, Natalie (Hodgman) Ryan from The Emerson Group sat down with Emilie Vanpoperinghe CEO & Co-Founder of Oddbox, Joanna Jensen Founding CEO of Childsfarm, and Paul Skipworth Co-founder of Inverleith LLP to dive into the key trends and strategies shaping the future of retail.   Key Insights: • Consumer confidence is on the rise again, with brands needing to meet demand smartly. • Challenger brands are tapping into values of sustainability, health, and empowerment, which today’s consumers expect. • Knowing your consumer and peaking their interest. The success of challenger brands lies in knowing who they are, enabling them to deeply connect with their audience and elevate their presence on retail shelves. Profitability in 2024: Brands need steady growth through specialty channels. They must focus on being both sustainable and affordable.   Innovation: Retail remains crucial. Brands that stand out, leverage sampling, and collaborate through meaningful partnerships, For example The ZOE , a gut health app that leveraged their targeted consumer group to launch a partnership with Waitrose, capitalizes on their existing audience, showcases their knowledge and specialty, and will win consumer trust.   Some Favorite Top Challenger Brands: • Lemonade Dolls – Joanna mentioned a brand championing inclusivity with gorgeous, trendy undergarments for plus-size women and the trans community. • Tony’s Chocolonely – Emily mentioned a brand reinventing chocolate with their transparent and fair trade supply chain model that’s setting industry standards. • Yeti – Paul mentioned this brand capitalizing on post-COVID consumer trends with outdoor products, showing agility in an ever-changing market. It’s not too late to join the conversation! Up next we have an interesting session on the Future of Retail: the future of the store on the corner in a digital world. Register for the event here: https://lnkd.in/egd5PnBK

Jacqueline Windsor at Strategy& and part of the PwC network kicked off the Future of the Consumer this morning and shared some compelling insights: The Next Gen Consumer is the largest generation yet, driven by personal identity and a love for immersive, shareable experiences. Meanwhile, the Grey Pound—the older, wealthier demographic—is fiercely loyal and highly active. Consumers are full of contradictions: 40% are loyal to their favorite beauty brands, but 60% have tried something new in the last year. They love personalization, but only when it comes with clear benefits—78% engage with personalized messages, yet 77% prioritize data privacy. Consumer journeys are becoming increasingly complex in today’s omni-channel world, with retailers and brands leveraging technology to create meaningful, personalized experiences for consumers. While 30% of retail in the UK happens online, a significant 52% of consumers still prefer the in-store shopping experience—if time permits. Brands are challenged to seamlessly integrate both digital and physical touchpoints, ensuring they meet consumer needs wherever they choose to engage. It's not too late to register and join the event! Secure your spot here: https://lnkd.in/egd5PnBK

🚀 Exciting insights from our recent training session on Omnichannel & Content led by firstmovr Chris Perry and The Emerson Group Digital Commerce Team!   On October 2, 2024, we embarked on our Category Captain-sea 🏴☠️🦜😉 journey of the evolving landscape of eCommerce. While eCommerce may not yet account for the majority of your sales, it is projected to drive a staggering 70% of sales growth by 2027—highlighting its critical role in our future strategies.   A key takeaway for the training? Content isn't just for digital platforms! It’s vital to integrate it across all consumer touchpoints—from in-store displays to smart label packaging. The synergy between online and offline content can elevate the consumer experience.   We also examined mobile optimization, an area where many still have room for improvement. Are your hero images making an impact on mobile? Is your below-the-fold content engaging? Remember, consumers often don’t know what they want until they see it. Leverage Product Detail Page (PDP) imagery to inspire additional purchases and enhance basket-building strategies. Huge thank you to Anu Bliss & Lauren M. Puliafico for organizing this treasure of an event—your hard work helped us navigate the seas of digital commerce like true pirates! Also, thank you to Montclairity Dale Calvert for sharing additional capabilities and continuing to provide best in class content! To our captain Chris Perry, thank you for leading us to the treasure chest and arming us with invaluable knowledge!   Let’s harness these insights to drive our digital commerce efforts forward! 🌟 #DigitalCommerce #Omnichannel #ContentStrategy #eCommerceInsights

🚀 Exciting insights from our recent training session on Omnichannel & Content led by firstmovr Chris Perry and The Emerson Group Digital Commerce Team!   On October 2, 2024, we embarked on our Category Captain-sea 🏴☠️🦜😉 journey of the evolving landscape of eCommerce. While eCommerce may not yet account for the majority of your sales, it is projected to drive a staggering 70% of sales growth by 2027—highlighting its critical role in our future strategies.   A key takeaway for the training? Content isn't just for digital platforms! It’s vital to integrate it across all consumer touchpoints—from in-store displays to smart label packaging. The synergy between online and offline content can elevate the consumer experience.   We also examined mobile optimization, an area where many still have room for improvement. Are your hero images making an impact on mobile? Is your below-the-fold content engaging? Remember, consumers often don’t know what they want until they see it. Leverage Product Detail Page (PDP) imagery to inspire additional purchases and enhance basket-building strategies. Huge thank you to Anu Bliss & Lauren M. Puliafico for organizing this treasure of an event—your hard work helped us navigate the seas of digital commerce like true pirates! Also, thank you to Montclairity Dale Calvert for sharing additional capabilities and continuing to provide best in class content! To our captain Chris Perry, thank you for leading us to the treasure chest and arming us with invaluable knowledge!   Let’s harness these insights to drive our digital commerce efforts forward! 🌟 #DigitalCommerce #Omnichannel #ContentStrategy #eCommerceInsights