Eduvantis LLC

We’re excited to announce our agency services team will be attending the UPCEA Marketing. Enrollment Management. Student Success conference in Philadelphia, PA, 12/3 - 12/6. AVP of Digital Marketing, Emily McMahon, and Associate Director, Marketing & Creative Services, Ashley B. will be speaking with Francesca Reynolds on the topically relevant subject of Full Funnel Strategy in the World of AI. The group will dive into the crucial categories of: *Lead Generation *User Experience *Lead Nurturing Best Practices We look forward to our first of many attendances at the UPCEA MEMS and hope to see you there! #WorkinginHigherEd | #HigherEducationMarketing

Today is the deadline! Take a few minutes before Thanksgiving to fill out the survey and gain access to our current cycle market dashboard.

Are you a business school leader who's curious about what's happening in the graduate program marketplace right now (as opposed to waiting for months/years to find out what happened)? Eduvantis has developed a current cycle market dashboard just for you...but it's last call! Take five minutes before Thanksgiving to fill out this survey (https://lnkd.in/eWmFj6YT ) about what you're experiencing with your programs, and the full market data will be unlocked for you in early December. You'll then be able to adjust strategies as needed and stay ahead of the curve. Check out the interface (https://lnkd.in/g5B_zsNn ) – dummy data for now - and dream about how great it will be to know how the market is doing relative to your programs before it's too late. Your responses are anonymous, and the results will be analyzed and shared in aggregate. Any questions? Contact Steve Shriberg #HigherEd #BusinessEducation

I'm excited to be joining the AACSB Innovation Committee, chaired by the Vice Chair-Chair Elect of the AACSB Board of Directors. The group plays a central role in shaping the association’s thought leadership. For the 2024-25 fiscal year, the committee is led by Joyce Strawser, dean of the Stillman School of Business at Seton Hall University. The committee helps business schools and their partners pursue transformative opportunities to drive positive impact for business and society. It identifies emerging innovations, explores effective practices, and incubates forward-thinking ideas and visions for the future of business education. Additionally, the committee guides AACSB’s efforts to produce insightful reports and resources, equipping stakeholders with the knowledge to navigate related challenges and opportunities. For 2024-25, this influential body comprises 40 distinguished business education and industry leaders from across the globe.

Effective digital advertising in higher education requires more than just broad messaging. In an episode of our Lessons Learned series, Eduvantis’ Bahtyah Williams highlights the power of tailored content. Williams advises, “Tailored messaging resonates better with specific audiences. Undergraduate prospects might focus on campus life, while graduate students are more interested in career outcomes.” One-size-fits-all messaging often falls short. Understanding and catering to the unique needs of various audiences—from undergrads to parents—can significantly enhance your campaign’s effectiveness. Explore the full episode for more insights on creating messaging that drives engagement and conversions. #HigherEdMarketing

The virtual discussion on staying ahead of the cookieless future starts today! Register with the link below to join the thoughtful discussion and receive insights to future-proof your higher education marketing strategy.

With a growing number of universities moving away from Online Program Managers (OPMs), it’s essential to adopt new practices and mindsets to manage online programs effectively. In fact, OPM partnerships in the U.S. saw a 56% decline from 1H 2023 to 1H 2024, signaling a significant shift in the market. From building in-house expertise to ensuring a seamless student experience, the transition from OPMs can be complex. Some key principles for success include: prioritizing student-centricity with robust support services, aligning your operating model with institutional goals, and building scalability for future growth. Read the full article to explore more insights gathered by Eduvantis President Tim Westerbeck.

If you haven’t heard, our upcoming virtual discussion on Navigating the Cookieless Future has been rescheduled to November 13th. Be sure to register for the new date today!

Higher Ed Marketing Hot Take: reposting user-generated content (UGC) High-performing student stories and people-focused content can keep your profile active with minimal effort. Adding a personal comment can increase the value of these posts and boost your engagement with LinkedIn’s algorithm. Authentic interaction keeps the algorithm in your favor and strengthens your online presence. Check out this blog for more tips about unlocking the full potential of organic social media for your higher education institution. https://lnkd.in/eTXTJRu7 #HigherEdMarketing #SocialMediaStrategy

We are excited to announce that our Lessons Learned Virtual Discussion Series has a new home on our website! Now you can catch up on all the valuable insights shared in past sessions, from optimizing higher ed websites for lead generation to the latest trends in graduate enrollment. Whether you're looking to dive into the latest trends or get actionable advice from industry experts, our recorded sessions are now available to stream anytime! Check out the previous events and register for the upcoming November event.