EdgePetrol

“We just beat ChatGPT and Claude…” If you’re an engineer and worry about AI taking your job, don’t (or at least not for now) The Engineering team at EdgePetrol have been looking at ways to assess someone's ability to solve problems as part of our hiring process. More and more engineers are using AI during the interview process with ever growing accessibility of different AI tools. This means finding the right method of skill assessment has become even harder. Long gone are the days of asking candidates to solve problems using pseudo code or using a niche question found on the internet - AI is pretty good at solving those. We hate long interview processes as much as any engineer so finding the right set of questions that can quickly and accurately assess someone's fit into a team is crucial. We also love AI, we leverage AI tools for our day-to-day tasks but rely on our team members to identify when hallucinations occur and have the ability to correct these mistakes. As a result, we came up with a simple puzzle that when entered into ChatGPT or Claude will hallucinate and produce completely incorrect answers. This puzzle can be solved within 10 minutes by a human. I’m sure AI tools will eventually catch up and solve this type of puzzle much faster but at that point I'd be more worried about these systems becoming self aware and Skynet becoming a real threat. Moral of the story: AI isn’t ready to take your engineering job, you can continue scrolling on socials….for now If you’re interested in having a go at the puzzle see below! Comment your answers and i’ll drop you a DM to let you know if you got it correct. P.S. We’re hiring for a mid-level frontend engineer! DM your CV / portfolio if you have experience with NextJS. 🧗 Climbing out of a ditch puzzle Oh no! You have fallen into a ditch 30 metres deep and you need to get out as quickly as you can. During the fall you have injured yourself so climbing is difficult. Within daylight hours you are only able to climb a total of 5 metres. You have observed daylight hours to be between 7am-7pm. You also need time to create camp every night to protect yourself from nocturnal creatures, this takes you 2 hours and needs to be done before daylight ends. You are not able to make the climb without gathering essentials like food and water. 1 day of gathering covers you for 3 days of climbing, during gathering time you do not make any progress in your climb. ☁️ Question 1 How many days will it take you to climb out? ☁️ Question 2 Assuming you start each day at the start of daylight hours. On the final day, at what time would you be out? ☁️ Question 3 You are able to climb through the night once every 3 days, however your progress through the night is slower. You are only able to climb at a rate of 0.2 metres per hour during the night. By working through the nights, what time do you get out on the last day? Drop your answers in the comments!

🚀 Looking Ahead: Fuelling your 2025 Success Story This year at EdgePetrol, we've partnered with many fuel retailers, helping them harness technology to boost sales, refine pricing, and achieve their goals. One thing stood out to us: the businesses thriving today are the ones who embraced new tools and strategies last year, laying the foundations for a successful 2024. As the year draws to a close, we thought we'd take a moment to reflect on just one of the ways fuel retailers are innovating to stay competitive in today's challenging fuel retail market. 🌟 A Game-Changing Trend: Local Loyalty Programmes In 2024, several independent retailers we work with began levelling the playing field by creating personalised loyalty programmes. These solutions, once exclusive to large brands, are now delivering excellent results for businesses of all sizes. Here’s how local loyalty programmes are transforming the market: ✅ Enhanced Convenience: Mobile payment options delight customers with speed and simplicity. ✅ Personalised Programmes: Reward loyal customers and keep them coming back. ✅ Data-Driven Marketing: Leverage customer insights to launch more effective, targeted campaigns. 🔧 How EdgePetrol Can Help You Succeed Loyalty strategies work best when supported by smart pricing decisions at the pump—and that’s where EdgePetrol comes in. Our platform helps fuel retailers: ✔ Optimise Efficiency & Profit: Streamline operations and maximise margins. ✔ Simplify Multi-Site Management: Keep every location performing consistently and efficiently. ✔ Boost Underperforming Sites: Identify and execute targeted strategies to improve results. 💡 Ready to drive growth and customer loyalty in 2025? 👉 Visit our resource hub to learn more: https://lnkd.in/g9sa83KE 👉 Or, dive right in & book a demo with us today: https://lnkd.in/e--_vPDa ⛽ Already an Edge customer and want to try out new pricing strategies in 2025? 👇 Leave a comment or drop us a DM and your dedicated EdgePetrol CSM will get in touch! Together, let's make 2025 your most successful year yet! #FuelRetail #CustomerLoyalty #BusinessGrowth #EdgePetrol #Innovation

Staying profitable in a volatile fuel market while maintaining competitive pricing is no easy task. For Whatley Oil, a family-run business operating multiple high-volume sites across the Southeast U.S., the solution lay in combining decades of experience with access to real-time data. Slaton Whatley and his team have transformed their pricing strategy to balance competitiveness and profitability in an unpredictable market. With insights from EdgePetrol, Whatley Oil has been able to: 🔹 Refine competitor-based pricing Testing pricing strategies against major players like Circle K, they identified adjustments that boost profits without sacrificing volume. 🔹 Maximize peak day opportunities By implementing targeted price increases on high-traffic days, they’ve captured additional revenue while maintaining customer loyalty. 🔹 Adapt quickly to disruptions Whether responding to seasonal demand shifts or extreme weather like hurricanes, real-time data ensures agility and a competitive edge. 📊 The results? A 24% increase in gross profit while maintaining steady fuel volumes. Exceeding profitability goals with tailored pricing strategies across their network. A rapid return on investment with gains surpassing expectations. Read the full article, link in comments below to learn how data-driven pricing can transform your business. Gideon Carroll; Nick Heffernan; Joseph Petrozzino; Sarah Kind;

We’re looking forward to the Petrol Retailers Association Forecourt Roadshow in Huddersfield! Come and find Joe Coulburn and Laura Cathleen Tomlinson – they’ll be there to chat about how real-time data can help you stay on top of your margins and pricing in a busy, competitive market. Whether you’ve got questions or just want to share what’s working for your site, we’d love to see you. Looking forward to catching up with familiar faces and meeting new ones. #ForecourtRoadshow #Huddersfield #FuelRetail #EdgePetrol Gideon Carroll; Sarah Kind; Thuvy Ranjith; Thomas Measures; Harvest Energy; Greenergy; Essar Oil (UK) Limited; Christie & Co; Gilbarco Veeder-Root;

At EdgePetrol, we get it, running a forecourt isn’t easy. You're always keeping a close eye on the details, because every penny of margin counts. That’s where our Customer Success team comes in. One of our customers recently noticed their margins didn’t match what they expected. After a quick chat, we helped them identify an issue in how their costs were being tracked.  Once they had a better understanding of the right numbers in real-time, they could tweak their prices and stay competitive without losing profit. It’s not just about having access to the data, it’s about having someone on your side who knows the challenges you’re dealing with day in, day out. Someone who’ll pick up the phone and help you sort it. If you’ve ever wondered how live data could make your life a bit easier, give us a shout. Huge kudos to the EdgePetrol Customer Success, Support and Implementation team 👏🏼: Sarah Kind; Thuvy Ranjith; Joe Coulburn; Laura Cathleen Tomlinson; Nick Heffernan; Haley Penserini; Joseph Petrozzino; Thomas Measures; Brittany Kandza; Johnny Cacdac; @julie Maxwell; Gideon Carroll #FuelRetail #CustomerSupport #RealTimeData #ForecourtSuccess #EdgePetrol

🚀 How Real-Time Fuel Data Transformed Profit Margins for McCullough Oil McCullough Oil, a family-owned fuel business in Alabama with 62 stations and a small, agile team of 9, turned to EdgePetrol to overcome some long-standing challenges. Their goal? Move away from “replacement cost” pricing and harness the power of real-time weighted and blended margins. Here’s their journey: The Situation Before EdgePetrol: 👉 Weekly updates meant limited real-time data for decision-making. 👉 Margins were calculated by “guessing” the blended cost in a volatile market. 👉 New pricing team members faced a long learning curve. The EdgePetrol Difference: 📈 Real-time data: From fuel costs to volume insights, they now watch data live, every day. 👨💻 React faster to market changes with precise, up-to-the-minute fuel pricing insights. 🙌 Achieved full output in 3 months (vs. the 3 years it used to take!). Results: ⛽️ Real-time insights allow the team to instantly amend strategy, even identifying when fuel cost prices are “nine cents cheaper” than expected. 🎉 Incremental price adjustments on premium fuel grades, guided by EdgePetrol’s customer success team, resulted in: 31x ROI in 30 days. McCullough Oil’s feedback says it all: “We can’t imagine life without Edge. We’re definitely more profitable because of it!” With EdgePetrol, McCullough Oil has the insights they need to stay competitive and drive growth while keeping their team lean and efficient. Read the full case study : link in the comments 👇 Gideon Carroll; Sarah Kind; Tolga Cura; Nick Heffernan; Haley Penserini; Joseph Petrozzino;Thomas Measures; #EdgePetrol #FuelIndustry #RealTimeData #Profitability #Efficiency #CustomerSuccess #McCulloughOil #FuelPricing

Why waiting on yesterday’s data could be holding you back... Fuel retailers today face an incredibly challenging environment, from fluctuating fuel prices to evolving consumer expectations, and the constant need to protect margins. Here's the reality: when data comes in too late, you’re already a step behind. By the time traditional reports reach your hands, they’re historical snapshots helpful, but not actionable in a real-time landscape. Here’s what we’re hearing from retailers facing this gap: Market volatility: As fuel prices change daily, using yesterday’s data to make today’s decisions leaves margins exposed. Pressure on profits: With competition growing, optimising margins based on accurate, real-time data can be the difference between a thriving business and missed opportunities. Customer loyalty challenges: Today’s consumers are more price-sensitive and have higher expectations. Real-time data allows you to adjust to market changes before your customers feel them. Our customer Rehana Majid of ACE Fuels put it best: "We've found EdgePetrol to be an invaluable tool for monitoring competitor prices. Its detailed snapshots of our sales, paired with the flexibility to analyse specific time periods, have been a great asset for our business." #FuelPricingOptimisation #DataDrivenDecisions #FuelRetail Gideon Carroll; Sarah Kind; Joe Coulburn; Thuvy Ranjith; Thomas Measures; Laura Cathleen Tomlinson; Joseph Petrozzino; Nick Heffernan; Haley Penserini

💼 If you’re running an independent petrol/gas station, you’re up against some tough market conditions - volatility, rising costs, and constant competition. You’re making pricing decisions every day, often relying on yesterday’s data, but we all know the market doesn’t wait. Having the right data in real time can make all the difference. Here’s what some retailers use to stay competitive: ⛽ Replacement Cost Pricing – Setting prices based on what it’ll cost to refill tanks, aiming to protect future profits. 🚚 Last Delivery Cost – Adjusting prices to match the most recent delivery, trying to keep margins steady. 📈 FIFO (First In, First Out) – Pricing fuel based on older inventory, hoping to stay competitive without eroding margins. But there’s a more precise way to get the full picture: EdgePetrol’s real-time weighted and blended margin. With real-time insights, you’re no longer a step behind. You’re setting prices based on today’s conditions, seeing exactly where your margins stand right now -not relying on after-the-fact data. When you know your actual margin, you can set prices that protect profits, strengthen your position, and keep you ahead of the curve. Gideon Carroll; Sarah Kind; Thuvy Ranjith; Joe Coulburn; Nick Heffernan; Joseph Petrozzino; Laura Cathleen Tomlinson; Haley Penserini; Thomas Measures #EdgePetrol #FuelRetail #IndependentRetailers #FuelPricing #BusinessGrowth

Competitor price changes can influence your pricing strategy. But what if you could make those decisions with more insight? For Hills of Corby, relying on real-time data with EdgePetrol allowed them to keep their margins steady without losing out on volume - even in a competitive local market. With a clearer view of how prices impact sales, Hills could make confident choices that helped them grow. Discover how data-backed pricing decisions can boost your bottom line: https://lnkd.in/ey6gtHqd #FuelRetail #DataDrivenDecisions #FuelPricing Gideon Carroll; Sarah Kind; Thuvy Ranjith; Joe Coulburn; Joseph Petrozzino; Laura Cathleen Tomlinson; Nick Heffernan; Haley Penserini

In today’s volatile and competitive fuel market, independent retailers are facing a tough challenge - how to price fuel effectively with constantly shifting costs. At any given moment, the fuel sitting in tanks is often a blend of multiple deliveries, which means that relying solely on replacement costs or other pricing strategies that could lead to inaccurate pricing decisions. And inaccuracy, as we know, can be costly. The reality is that the real cost of fuel in your tanks is a moving target, impacted by fluctuating markets and various deliveries. A single misstep in calculating those costs can cut deep into your margins. This is where EdgePetrol’s real-time pricing insights come into play. By understanding the true real-time weighted and blended cost of the fuel in your tanks, you can make more accurate pricing decisions - helping you protect your margins, even in an unpredictable market. Find out more: www.edgepetrol.com #fuelpricing #retailstrategy #independentretailers #EdgePetrol #marginsmatter Gideon Carroll; Sarah Kind; Tolga Cura; Joseph Petrozzino; Nick Heffernan; Thuvy Ranjith; Joe Coulburn; Laura Cathleen Tomlinson; Haley Penserini; Thomas Measures