Projo*

Thank you for featuring us in your Holiday Gift Guide Antares Capital LP 🙂 Projo* Hello Alice

#FlashbackFriday to last week’s incredible event hosted by Naturally Bay Area ! We had the fantastic opportunity to connect with fellow local brands, meet with regional distributors and retailers, and showcase our products in an inspiring and collaborative setting. A huge thank you to the Naturally Bay Area team for organizing such a valuable and enjoyable event. We're energized by the insights and connections made and look forward to more events like this! #bayareaCPG #naturallybayarea #foodandbev #entrepreneur Pete Brennan Monique Llamas Peter H.S. Lee Guilherme Maia Silva Ahmed Chehade Gus's Community Market Lisa Hermosillo Projo*

Dan Kihanya Mina Yoo, Ph.D. The REI PAV crew has reunited in the Bay (+ @Peter) !!! It was such a great time catching up with all of you over some absolutely delicious KBQQ in Oakland, CA! (S/o Peter’s friend John!) Thank you so much for your wisdom, endless support, and the good laughs of course! You guys are such a fun crew and genuinely good people. You’re a blessing to us, and have become like family. We can’t wait for what the future holds for everyone! Go REI PAV team! 👏 🚀 ✨ 🏔️ Lisa Hermosillo Projo* REI #PAV #rei #crew #outdoorindustry #foodandbev #entrepreneurs #bayarea

We just wrapped up another demo roadshow at some of our SoCal Sprouts locations, and it was a fantastic experience! The store managers and staff are always so welcoming, and we had the pleasure of building strong relationships with them. It's always rewarding to meet new customers, share our Projo* story, and introduce them to our products. There’s no better feeling than watching a new customer make a purchase after trying our coffee during a demo—it truly shows the impact of connecting face-to-face. These in-store demos are a great way for us to connect with our community, and we look forward to expanding our reach with more events like these in the future! Keep an eye out for us at your local Sprouts! #sprouts #demo #projo #coffee #emergingbrand Sprouts Farmers Market Pod Foods Brody Burk Peter Gialantzis Mark Rider Charbel Mawad Lisa Hermosillo

Reflecting on our first in-person REI Path Ahead Ventures Summit, we can only describe it as an invaluable and unforgettable experience. Being part of such an extraordinary community of passionate individuals—each driven by a desire to change the world while building remarkable businesses—has been truly inspiring. The Path Ahead Ventures community, with its network of mentors and advisors, has been the most rewarding and transformative experience we've ever had as a company. Mina Yoo, Ph.D., Mona West, Elizabeth Reyes, Dan Kihanya, Susan V., Keenan Corrigan, Kelli Marks, Jaclyn Allen, every single one of you has gone above and beyond to support us. Whether it’s answering our unlimited questions or guiding us through any challenges, your unwavering dedication to our success is something we will never take for granted. A special shoutout goes to Mina Yoo, Ph.D. Yoo, our incredible advisor. Mina is a true rock star—so passionate, so wise, and so caring. We immediately clicked. She spent countless hours working with us and truly resonated with our mission, vision, and products. Her help and guidance have been nothing short of amazing, and we are so grateful for her unwavering belief in us! The sense of belonging we've found within the REI PAV team is unparalleled. We’ve not just built business relationships—we’ve found family. The feeling of being surrounded by like-minded, supportive, and compassionate individuals who genuinely care about one another is everything you could hope for on this entrepreneurial journey. The old saying rings true: "If you want to go fast, go alone. If you want to go far, go together." We are deeply grateful to be walking this path with all of you, and we feel blessed beyond words to share this incredible journey of building our dreams together. Thank you, from the bottom of our hearts, for this special experience and for the privilege of being part of such a beautiful community. We are excited for what the future holds! Yvonne Leow Vanessa Peralta-Mitchell Sana Jafri Qudsia Khan Charlotte Young Bowens Brittany Coleman Keva Niver Susan Clayton Jeff Wiguna Edward W. Chang Joey Montoya Heather C. Gomez Alex de la Fuente Jonathan de la Fuente Reena Badyal Steffan Williams Nadah Feteih Dujon C. Smith Charbel Mawad Lisa Hermosillo April Nicole Mittelstet Jennifer Villamin Bryan Roessel Carlos Salinas Wayne Borromeo Sara Chen Build in Tulsa Ashli Sims Peter H.S. Lee Jocelyn R. Ashima

We are pleased to announce the cohort of the 6th annual Real California Milk Excelerator in partnership with VentureFuel! This year's competition, centered on health and wellness, focuses on harnessing the nutritional benefits of real dairy and features startups with products designed to improve digestion, boost cognitive function, provide balanced nutrition, support hydration, and deliver sustainable, convenient solutions for busy lifestyles. The cohort includes: Smearcase (Dover, Del.) – Smearcase is the first cottage cheese-based ice cream on the market infused with collagen. Featuring the most protein per pint of ice cream at 40 grams, this 'better-for-you' ice cream does not use artificial gums or sweeteners. Stellify/Insymmetry LLC (Yorba Linda, Calif.) – Stellify is a low-calorie, functional, dairy-based energy and wellness shot made with reduced-fat lactose-free milk for lactose-intolerant individuals. It features natural caffeine from coffee cherry, theobromine, and L-theanine. Drink Todo - High Protein, High Fiber drink(Grand Island, NY) – Drink Todo is a high protein, high fiber breakfast smoothie designed to provide a convenient and nutritious solution for busy lifestyles. Featuring 25 grams of milk protein, 6 grams of dietary fiber, and enriched with essential vitamins and minerals, Todo offers a complete meal in every bottle. Voyager Milk (Boca Raton, Fla.) – Voyager Milk is the only USDA organic whole milk for toddlers, produced in a convenient stick-pack format. Point Reyes Farmstead Cheese Company. (Point Reyes, Calif.) – Curd Cup is a premium 6 ounce single serving cottage cheese with global savory flavors. This dairy-rich snack is a clean-eating option with protein, calcium and good fat to keep your energy going. Pluff (Toronto, Canada) – Pluff is a high-protein dessert primarily made from a combination of Greek yogurt, heavy cream, cottage cheese, and whey protein blended and whipped together. Projo* (Los Gatos, Calif.) – Projo is an instant coffee blend of organic Arabica coffee, marine collagen, organic coffee fruit extract, digestive enzymes, and 100% whole milk. This coffee boosts energy and supports health and wellness. TruJoy Yogurt (Austin, Texas) – TruJoy is an elevated frozen Greek yogurt made with simple, natural and timeless ingredients. It boasts a robust nutritional profile, with protein and probiotics, as well as a clean label, appealing to the ingredient conscious. Welcome to the team! #RealCaliforniaMilk #RealCaliforniaMilkExcelerator #CaDairy #DairyInnovation

We are thrilled to announce that Projo* has been accepted into the Real California Milk Excelerator powered by VentureFuel! We are proud to be a part of the world's largest dairy accelerator and one of the eight participants selected for the 6th year of the program. This opportunity grants us access to the extensive network of resources, mentors, and industry connections provided by the California Milk Advisory Board, which will be invaluable in refining and scaling Projo* Power Coffee. Our motivation is at an all-time high as we look forward to leveraging real dairy to propel Projo*’s growth in the upcoming three months! Click here to learn more: realcamilkexcelerator.com Projo* is an instant coffee blend of organic Arabica coffee, marine collagen, organic coffee fruit extract, digestive enzymes, and 100% whole milk. Founded by Natural Physique Professional Charbel Mawad and his fiancée Lisa Hermosillo, this wholesome coffee is designed to fuel your performance and support a healthy lifestyle. Powered by VentureFuel. California Milk Advisory Board #RCMExcelerator #Dairy #Accelerator #Innovation

Together with the California Milk Advisory Board, we’re excited to announce the 8 standout finalists for the 6th Real California Milk Excelerator competition, centered around the theme of Health and Wellness! 🍶 Pluff represented by Founder Dylan Paul — Presenting a fluffy protein dessert that merges indulgence with high nutritional value. 🍶Point Reyes Farmstead Cheese Company represented by Co-Owner & CMO Jill Giacomini Basch — Cottage cheese curd cups blend convenience with dairy goodness for your snack! 🍶Projo* represented by Founder & CEO Charbel Mawad — Instant coffee blend infused with dairy and collagen for wellness benefits. 🍶Smearcase represented by Founder & CEO Joseph R. Rotondo — Cottage-cheese-based ice cream offering a healthy twist on a classic dessert. 🍶Stellify (Insymmetry LLC) represented by Founder & CEO Rachel Ty Cua — Dairy-based energy and wellness shot for an extra boost! 🍶Drink Todo - High Protein, High Fiber drink represented by Founder Niket S. — Meal replacement shake designed for balanced nutrition and convenience. 🍶TruJoy Yogurt represented by Founder Charlie Gentry — Yogurt pouches designed for children, offering a fun and nutritious snack! 🍶Voyager Milk represented by Co-Founder & CMO Alexandra Bertholet — Powdered milk for toddlers, ensuring essential nutrients for growing children. Learn more about this year's cohort and the Real California Milk Excelerator here: https://hubs.ly/Q02MbPWs0 Powered by VentureFuel #RCMExcelerator #Dairy #Accelerator #Innovation

The Projo* power is hitting Sprouts Farmers Market 💥 Projo*, your next favorite innovative instant coffee brand, has officially launched at 31 Sprouts locations in Southern California through Pod Foods! Projo* isn’t just coffee—it’s a powerhouse of health benefits packed into one delicious cup. With 12g of protein in every packet, Projo* delivers sustained energy without the jitters while adding collagen to support hair, skin, and joints. Made with ethically sourced, all-natural ingredients, this wholesome coffee is designed to fuel your performance and support a healthy lifestyle. 💪 Created by fitness enthusiast Charbel Mawad, Projo* is a testament to offering functionality without compromising deliciousness. By providing convenient and tasty products, Projo* empowers its customers to feel their best and conquer their days with ease. “We are so grateful and excited for this amazing opportunity! Can’t wait for everyone to try our Power Coffee! Thank you Pod Foods for making this possible!” - Charbel Mawad, founder and CEO of Projo*. Kickstart your mornings and stay focused throughout the day with a better-for-you secret weapon - keep an eye out for Projo* on Sprouts’ New For You Innovation centers in SoCal! #PodFoods #FoodAndBeverage #FoodInnovation Fiona Lee Larissa Russell Peter Gialantzis Dan Rabens Mark Rider Ammar Hanafi Clint Chao Nitin Pachisia Christian Gammill Al Sambar Diana Melencio Elizabeth Yin

We're excited to share that the founder of Projo* Power Coffee is on the road in Southern California, personally hosting tasting tables at our new Sprouts locations! ☕ The response has been phenomenal—customers are loving the rich, full-bodied flavor of Projo instant coffee, and we've already sold out in some stores! Don't worry, though; we're working quickly to restock those locations. Stay tuned for more updates, and if you're in the area, come by, meet the founder, and experience Projo for yourself!  Find Projo* at a Sprouts location near you by visiting the store finder on our website www.idrinkprojo.com and join the excitement today! #ProjoCoffee #SproutsFarmersMarket #OnTheRoad #InstantCoffee #Podfoods #CustomerLove #CoffeeLovers #HappyCustomerrs