DPI Direct

Just because you have always done a brochure for a particular promotion doesn't mean it's the only option. Experiment with a postcard instead of a brochure and see whether you get a better response rate. Testing is the key to effective marketing. A little creativity can go a long way toward saving money.

Did you know direct mail boasts an open rate of 80-90% compared to just 20-30% for email? It’s no wonder recipients spend 28% more on average! Discover 9 stats that prove direct mail still delivers. Read our latest post for the full breakdown.

You care about your clients, but what matters to them is how you show it. Demonstrating their value to you requires more than quality service and good prices. It requires ongoing attentiveness and creativity in the quality of your communication.

The human brain processes information more quickly when it is presented in visual form. Visual communication is also more likely to be remembered. It’s called “the picture superiority effect.”

A great read as we prepare for what's ahead in 2025

Communicate with your customers on a regular basis, not just when you have a special promotion or event. This is the idea behind monthly newsletters and “tips and tricks” postcards, especially those personalized to the recipient’s individual needs. Think Drip Marketing!

In a world dominated by electronic communication, paper continues to show its muscle. Studies consistently show that paper aids the absorption and retention of information. Think Print!

Fonts can make or break your design! Discover the essential rules for typography that will elevate your visuals and make your content truly shine. Our latest blog post considers the art of compelling text!

Save your print-ready files in a format that preserves quality, often PDF. Ensure that your file is set up to the correct dimensions and includes bleed and trim marks.