Discovery and Story LLC

📈 Drive Growth with Data-Driven Decision-Making! 🔎 Learn how to leverage data analytics tools to collect, analyze, and interpret relevant metrics effectively in our latest article on "Metrics That Matter." #DataDrivenMarketing #MarketingAnalytics https://bit.ly/4ddWR9C

🌐 Smart budgeting is critical for marketing success. The latest article in our Strategic Marketing Plan series breaks down the process: *Prioritize goals and the 4Ps *Use a mix of owned, paid, and earned channels *Implement a test and learn approach 👉 Check it out: https://lnkd.in/g-jGQNww

When crafting marketing strategies, clear objectives are key! Learn how to define SMART marketing objectives that drive business success in our latest article: https://lnkd.in/gVMESgPK #MarketingObjectives #SMARTGoals #BusinessStrategy 

Market research, analytics, and buyer personas can be powerful tools to help unlock valuable insights about the audiences we want to reach and tailor our marketing efforts for them. Check out our latest articles with tips to do it: https://lnkd.in/gXd_xeE6 #MarketResearch #AudienceInsights #MarketingAnalysis

🌟 Unlock the power of strategic planning with a SWOT analysis! Learn how to identify our business' strengths, weaknesses, opportunities, and threats in our latest article. https://lnkd.in/dVGJ2f7E #SWOTAnalysis #StrategicPlanning #BusinessStrategy 

🎯 Let's level up our goal-setting game! 🚀 Many companies, including our own, use the SMART model for making business and team goals. Ensuring our goals are Specific, Measurable, Achievable, Relevant, and Time-bound can maximize ROI and drive business growth!    💡 How do you make goals for your company? Do you have a model, like the SMART method, that you've found helpful?    Read more on our website: https://lnkd.in/gkdnhmGV   #SMARTObjectives #GoalSetting #StrategicPlanning #BusinessSuccess 🌟

Embarking on the journey of entrepreneurship is a blend of excitement and challenge. As we navigate the ever-evolving marketing landscape and strive to keep our teams competitive, fostering a cohesive company culture rooted in our vision becomes paramount. A well-crafted strategic marketing plan serves as the cornerstone of our efforts.    In our latest article, we explore the significance of strategic marketing planning for entrepreneurs and delve into its key components. From understanding business goals to crafting a unique value proposition, each step plays a pivotal role in steering our business toward success.    Stay tuned for upcoming posts where we'll dive deeper into each aspect of a Strategic Marketing Plan, providing actionable insights for your business. Read the full article to discover more: https://lnkd.in/ggEJvYjD #marketing #strategicplanning #leadership #entrepreneurship

🚀 Elevate Your Leadership Skills 📚 The new year is an opportunity for growth and learning. At Discovery and Story, we embrace continuous improvement as both coaches and students of our chosen disciplines. In the spirit of continuous evolution, we've compiled our top-tier leadership book recommendations to fuel our journeys. 🌱 📖 Dive into these five inspirational reads to refine your leadership style and empower your team. From setting goals to shaping company culture, these books offer valuable insights. Ready for a transformation? 🌟 Download our free guide "5 Tips to Dramatically Improve Your Presentation Skills" to rock the podium. Join our newsletter for a regular dose of tips, ideas, and inspiration straight to your inbox. Let's embark on a journey of perpetual growth together! 🚀 Read more: https://lnkd.in/ga2_gB-k #LeadershipDevelopment #ContinuousLearning #Inspiration #BusinessBooks #LeadershipSkills

Introducing the newest member of our consulting team! Trevor Mueller joins Discovery and Story LLC with 20 years of experience in advertising and marketing strategy — and a passion for technology, data, and innovation in the media industry.  https://lnkd.in/gj4j4UzJ   #DiscoveryAndStory #MarketingLeader #NewBeginnings #InnovationInConsulting