Artificial intelligence is transforming countless industries, and market research is no exception. The prevailing approach positions AI as a replacement for human expertise – autonomous systems that fully automate complex workflows. Yet, despite its promise, many organizations are still struggling with implementation. What’s the answer? In our most recent article, Michael Herrel, Mayank Agrawal and Matt Hardy discuss how a partnership between The Directions Group and Roundtable is setting a new standard for data quality in market research through human-in-the-loop AI. Key Learnings: Human-in-the-Loop: The most successful organizations will be those that find ways to effectively combine human and machine intelligence. Power in Partnership: There is a broader shift occurring in the relationship between research firms and technology partners. Interactive Development: New forms of fraud and data quality issues are constantly emerging – this approach helps businesses stay ahead of emerging threats. Dive into the full article and learn more. https://lnkd.in/gxCqAVWQ #AI #DataQuality #MarketResearch
The Directions Group
Market Research
Cincinnati, OH 12,049 followers
Helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence.
About us
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience
- Website
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directionsgroup.com
External link for The Directions Group
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Cincinnati, OH
- Type
- Privately Held
- Founded
- 1988
- Specialties
- Market Research, Restaurant & Food Service, Financial Services & Banking, Healthcare & Medical, Consumer Packaged Goods, Technology & Telecommunications, Market Assessment , Innovation , Optimization, Product Testing, Messaging & Communications, Retail & Shopper Insights, Customer Satisfaction, Brand Equity & Tracking, Insights & Analytics, Advanced Analytics, Data Visualization, Sampling, Data Collection, Quantitative Studies, Market Segmentation, Qualitative Studies, Brand Positioning, Integrated Intelligence, Consumer Knowledge, Social Media Research, and Moderating
Locations
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Primary
Get directions
401 East Court St
Cincinnati, OH 45202, US
Employees at The Directions Group
Updates
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Are You Letting Your Data Gather Dust Instead of Driving Decisions? The Directions Group excels in transforming raw numbers into powerful visual narratives. Here are three ways we do it: 1. Engage and Captivate: Visuals that grab attention instantly, creating an impact that words alone can’t achieve. 2. Simplify the Complex: Turn complex data into clear, accessible visuals for everyone, from novices to experts. 3. Enhance Memory Retention: Make your message unforgettable with visuals that linger long after the conversation ends. ➡️ Introducing SlideBoost: Transform your presentations into unforgettable visual experiences, making every detail clear and captivating. Connect with us to discover how our data visualization services can turn your data into one of your most powerful communication assets. #DataStorytelling #TheDirectionsGroup #DataVisualization
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As you look back on your 2024 market research, you might be thinking about the best way to share these insightful discoveries. A Year-end Knowledge Synthesis can bring clarity to your valuable findings and justify future investments. Let’s brighten your year-to-date data together, visualizing it for maximum impact and setting the stage for a successful and joyful new year!
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Wrap up Q4 with holiday cheer by enhancing your consumer connections and tapping into the full potential of your existing data. Our creative team is prepared to make your insights gleam with engaging Animated Journey Maps that pave the way for data-driven strategies. #DataVisualization #TDGCreativeTeam #DataImpact #DataViz #CustomerJourney
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The Directions Group has released a new report examining how a loss of access to crop protection tools would affect U.S. agriculture, the environment, and federal policy in the farm bill. Key finding: Without glyphosate, farm production costs and food prices could rise, forcing policymakers to either consider reducing benefits for nutrition programs and crop insurance or increase federal spending by billions to account for rising costs. Executive Vice President of Agri-Food, Mark Purdy, said about the new report: “The farm bill is at a turning point, and the choices policymakers make now will have long-lasting effects on both farmers and consumers. Our research highlights the impact crop protection tools like glyphosate have on the key farm bill programs, American farmers, and consumers.” Click the link to read the full report: https://lnkd.in/gg8VXraM #FarmBill #AgInsights #TheDirectionsGroup
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“While we may look the same to the outside world, our veterans brag about their differences. Today, we humbly celebrate where those paths converge: service to our country. Cheers to the camaraderie, chaos, and countless stories that make us who we are. Happy Veterans Day." - Ken Gilliam, VP Predictive Analysis
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Ever wondered if your business insights reach every corner of your operation? Uncover the truth with our no-cost assessment. ➡ https://lnkd.in/ejFyT_Ax