Digital Exhaust

B2B marketers do not need a "new playbook". They need a simplified playbook that will help them drive corporate growth. 👉 B2B Buying groups are not new. CEB (now Gartner) was speaking about this ten years ago. 👉 B2B Buyers buying in stealth mode for the majority of the purchase journey is not new. CEB and others published research a decade ago. 👉 ABM is not new. Momentum ITSMA coined the term in 2004. Additionally, an account-based approach is not a must for all organizations. 👉 Investing in brand is not new. Many companies have invested in brand and demand. 𝐖𝐡𝐞𝐧 𝐝𝐨𝐧𝐞 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲, the two practices overlap. 👉 GTM is not new. The beginnings of GTM can be traced back to the Great Depression. 👉 Companies struggling to execute demand, ABM, and GTM are not new. It does not mean these disciplines should be discarded, it means companies need to improve their growth maturity and invest in doing it the right way. Doing it the right way is not about a new playbook or an over-engineered framework. It is about: 👉 Understanding your customers at a granular level (Individually and at the account level) 👉 Understanding the full arc of the customer journey 👉 Aligning content to the key individuals within your customer at every stage of the journey (the connection of brand, demand, and customer marketing) 👉 Aligning your people, processes, data, and technology to the customer journey B2B buyers will continue to change and increase their sophistication. This too is something that has been a constant. Avoid the shiny object syndrome of the latest and greatest "new" thing and focus on the fundamentals of aligning your organization with your customers. This is the winning playbook that will drive growth. #b2b #b2bmarketing #demandgeneration #ABM #GTM #makegrowthsimple ***** 👋 Follow me for more insights like this. If you like what you read, ♻️ repost it so others will benefit.

🎙️“Growth doesn't go out of style. Growth has always been the goal.”🎙️ This week on The Transaction, Craig Rosenberg and Matt Amundson sat down with Carlos Hidalgo, CEO and Co-Founder of Digital Exhaust. Carlos delves into: 🤝 Treating sales, finance, and product teams as partners. 🔍 Investing in detailed customer insights and keeping them updated. 💬 Integrating sales feedback into marketing plans to ensure campaigns and content meet the practical needs of the sales process. ⚖️ Balancing immediate actions with initiatives that build sustainable growth. Listen along to the full episode with the links below! 🔗 #marketing #GTMStrategy #B2BMarketing #ContentStrategy 🗣 Huge shoutout to the team at Ringmaster B2B Podcasting for making this show possible! If you're launching a podcast for your brand, make sure you're partnered with the go-to solution for branded podcast production.