DEUX reposted this
When DEUX launched in Target we were able to finagle some IRI data (harder to come by than you think!). It gave us velocity goals for our Donuts that just launched ~6 weeks ago… We were putting together our deck for our bi-annual review this week and re-surfaced the data. This is our set. Refrigerated snacks / desserts. Mostly National brands, most notably JELLO. I am proud to say, DEUX is on JELLO's TAIL… and with less SKUs overall. It took a lot of work to get here - product swaps, packaging redesigns, dealing with OOS and ingredient costs constantly increasing. Thank you to Ryan Boes Clare Durand Stephen Munafo and Shawn Darmody for the continued belief, support & partnership! So proud of our team… and we are just getting started! Shelby Talmadge Elizabeth Ahern Hayley Thorfinnson Kristina Mallon Hailey Brandel Cait Khosla Sarah Hart Kelly Lundberg Shea McGinty