CTV Media, Inc.

Outcome Based Marketing? Yes! Check out the link! CTV Media, Inc. www.ctvmedia.com/ctvai

GENERATIONAL TVide I just dropped a report comparing the TV and Social Media habits of various generations living in the US, with my analysis of data from GWI, Pew Research Center, Publishers Clearing House (PCH) Media, Comscore, Inc. & Nielsen. First, context: When you look at breakdowns for Media consumption, you must understand that the differences are not just demographic, they’re generational. It’s also crucial to know that (get this) Generations AGE. Older Millennials are now 43. The eldest Gen Zers are 26. 🤯 As generations age, younger consumers WILL bring Media habits with which they grew up ALONG WITH THEM. Watching traditional TV is not like drinking coffee. Despite wishes of TV execs, today’s 16 year old isn’t gonna suddenly “get a taste for it” when they turn 35. With that all said, some key findings from the report: - In EVERY single age group, MORE PEOPLE WATCH AT LEAST THREE HOURS OF TRADITIONAL TV EVERYDAY THAN WATCH 3 HRS+ OF STREAMING. - In EVERY demo (young AND old) MORE people say they NEVER STREAM than say they never watch traditional TV. - Opposite ends of the generational spectrum get their news from completely different sources. Older demos rely almost entirely on mainstream Media and younger consumers consume far more news on Social Media. However, just AS MANY people aged 30-49 get their news from Social Media as from traditional sources. - The younger the demographic, the less TV they watch: Both traditional AND Streaming. - However, there is a notable drop off in TV viewing among Generation Z - the ONLY age group where fewer than half say they watch at least 3hrs of ANY KIND of TV daily. 👇 - One third of adults 18-34 spend AT LEAST 3 hours on Social Media daily. Nearly half of adults 18-29 get their news from Social Media, while less than half watch ANY TV daily. A good deal of our talk about TV assumes things about television that the data doesn't support. The assumption that most TV is streamed is wrong. Traditional television is still the preferred daily use-case - with ALL ages. The assumption that people of all ages will KEEP watching TV is ALSO misguided. While younger demos watch & stream TV, they watch a LOT less than their elders & spend FAR MORE time on #SocialMedia. Media is not beer. Gen Z & Gen A are not going to wake up one day, turn on the TV, and log off Instagram, YouTube, and TikTok. Traditional television is not dead. It is still the preferred daily use-case, especially with Gen X & Boomers. Additionally, there IS substantial evidence that Millennials and Gen Z appreciate the regularity of habitual linear TV. However, those who run TV need to TRANSFORM it to mirror the habits of its youngest audiences: Leaning into social platforms for distribution, employing Creators, and implementing the radical personalization that younger audiences now demand and expect from ALL Media. Get all the data, and read the full report, online, here: https://lnkd.in/e9M_3f2z #streaming #television

The crisp autumn air isn’t the only thing to look forward to this fall. The Fall 2024 TV season is on the horizon, and with it comes a new wave of content, audiences, and advertising opportunities. As the TV landscape heats up with this fresh slate of shows, brands have a golden opportunity to connect with an engaged audience. https://lnkd.in/dvGwRrT4 #ctv #ott #advertising #marketing #mediabuying #mediaplanning

Can you handle the truth? Do you think the ability to build relationships these days has deteriorated? Or do you think it's still possible to create new relationships? I do, but I have learned it takes many months with a dedicated nurture process against a client that needs your solutions. They just don't know it yet. The technology shift over the past 5 years has been incredible. From AI and ML to RTB, the landscape has evolved significantly. With over 200 DSPs available, in-house ad tech systems, Brand Demand, and more, the advancements have been remarkable - however it's confusing to clients. There is also FOFO - Fear of Finding Out. Ad fraud & Bot traffic can always improve, if you find the right partner. I am newly retired, sort of kind of, with a part-time retainer gig to help a 100% Woman-owned media buying agency CTV Media, Inc. facilitate new partnerships. I have witnessed first-hand how partnerships that CTV Media, Inc. has created can help their clients reduce fraud, solve for frequency, lower CPA, and extended reach & power of connected TV + traditional broadcast & cable TV. All I did was make an introduction 8 months ago, and a relationship grew with this partner and CTV Media. Imagine that. Relationships can be formed these days. I can handle that Truth. Can you?

CTV Media's Streaming Results Case Study DTC consumer brand looking to increase sales using cost-per-acquisition streaming video. https://lnkd.in/gjxj52xh #advertising #marketing #ctv #ott #tvadvertising

Looking to enhance your campaign results? From cross screen budget allocation to proof of performance. CTV Media helps clients Test linear TV + CTV/OTT with no minimum budget. We Track multi-screen campaign performance, including linear TV, using the client’s KPIs and Optimize to exceed the client’s goals. Discover the CTV Media difference - contact us today! www.ctvmedia.com

Looking to enhance your campaign results? From cross screen budget allocation to proof of performance. CTV Media helps clients Test linear TV + CTV/OTT with no minimum budget. We Track multi-screen campaign performance, including linear TV, using the client’s KPIs and Optimize to exceed the client’s goals. Discover the CTV Media difference - contact us today! www.ctvmedia.com

Revolutionary Approach to CTV Planning & Pricing Based on Outcomes Campaigns Paid Based on Sales / KPIs vs CPMs https://lnkd.in/dXS5-2Bw

Eliminating Fraud Results in a Lift of 20-30% in Impressions for your Programmatic Buys.  CTV Media is taking on the $22B lost on programmatic ad buys from fraud & waste that the ANA Study has found. https://lnkd.in/eqYhfxRR