Cro Metrics

We are thrilled to celebrate Samantha McClure's 1st Croversary and Matthew Rogers' 3rd Croversary at Cro Metrics! Samantha currently serves as our Director of Marketing. Over the past year, she has been pivotal in leading our marketing efforts, expanding strategic partnerships with experimentation leaders like Optimizely.  Every day Samantha brings her strategic thinking, insights, and collaborative approach to elevate how we work.     Matthew currently serves as a Growth Strategist, primarily focusing on our leading hospitality and tech clients. This past year he has been instrumental in developing new processes to improve our stats acumen, as well as creating a community space to support the professional development of junior team members seeking to elevate their strategic capabilities. We are lucky to have them aboard and are excited to see them continue to grow in their careers. 🎉 Drew Seman, Alex Gray, Jillian Adams SPHR, SHRM-SCP #WorkAnniversary #EmployeeSpotlight #DirectorofMarketing #GrowthStrategist

We partnered with Klaviyo to bring you insights from 8,500+ consumers, 1,400+ marketing executives, and leading D2C brands for an in-depth look at what next year will bring. Melanie Buck and Samantha McClure will dig into: ➕ consumer spending trends and expectations ➕ new strategies for navigating the e-commerce landscape in 2025 ➕ actionable ways to stay competitive Save your spot or register for the recording -> https://lnkd.in/gkusrHpz

We’re thrilled to announce that Cro Metrics has been named Optimizely’s Experimentation Partner of the Year! A big thank you to Optimizely for recognizing the impact of our work and to the entire Cro Metrics team for making this achievement possible. If you’re attending Opticon, we’d love to connect! We’re hosting a dinner on Tuesday and still have a few spots available—send a message to Melanie Buck, Drew Seman, or Samantha McClure and they’ll make sure you’re on the list.

We are celebrating Alex Gray's impactful third anniversary as one of our Managing Directors. Alex has been instrumental in driving client growth, particularly through cross-brand analytics, CRO, and lifecycle strategies. His work with legacy brands on digital transformation has set the foundation for lasting success. Alex’s strengths in business development, relationship building, and staying calm under pressure have been invaluable to our team. We're fortunate to have him with us and look forward to seeing his continued growth and contributions! Congratulations, Alex! Drew Seman Alex Gray Jillian Adams SPHR, SHRM-SCP #WorkAnniversary #EmployeeSpotlight #ManagingDirector

A personalized customer experience doesn’t happen by accident. Check out how we helped Ring improve loyalty and drive growth by focusing on what matters most—their customers. They came to us with clear goals.  - Increase multi-product purchases - Reduce friction for first-time customers - Improve customer loyalty and retention How did we achieve those? By putting Ring’s customer experience first.  + We conducted a deep-dive analysis of customer journeys to understand key decision points. + Smoothed out the path to purchase by eliminating friction points + Fine-tuned product messaging to better communicate value and features  + Implemented data-driven personalization + Developed intuitive product bundles and accessories The results speak for themselves: 💲 60X Return on Investment ➕ 13% increase in Average Order Value 📈 Significant boost in product bundle adoption Throughout our growth marketing engagement, Ring saw compounded results and learnings. Check out our case studies to see how we help global brands like Ring continue to grow. https://lnkd.in/gM-QnAbC

We are happy to recognize Montanna Cross's second Croversary at Cro Metrics. Montanna is currently a Program Manager. Her journey has been filled with contributions that have elevated our team in countless ways. 👏 Montanna stands out for her stellar teammate coverage, ensuring things move forward seamlessly. Her strong organizational skills, quick response time, and knack for problem-solving make her an invaluable asset to our clients’ success. Here’s to many more years of growth and success together! Angela Gordon Jillian Adams SPHR, SHRM-SCP #WorkAnniversary #EmployeeSpotlight #MarketingProjectManager

We are thrilled to celebrate Jennifer Lindsay (She/Her)'s 5th Croversary at Cro Metrics! Jennifer currently serves as our Associate Director of Growth Strategy. Her passion for fostering strong client relationships, along with her boundless energy and keen insights, have been instrumental to our growth and the success of our clients. Here's to many more milestones ahead! #WorkAnniversary #EmployeeSpotlight

🎉 We are excited to celebrate Gayle Wilson’s 3rd Croversary and Cara Binsfield’s 4th Croversary at Cro Metrics! Gayle currently serves as one of our Lead Experiment Engineers, focusing on complex design and build and conversion rate optimization projects. This past year she has been instrumental in the launch of website redesigns, technical design and implementation of complex conversion rate optimization experiments, and mentoring new team members. Cara serves as a Director of Integrated Strategy and is an expert in developing integrated marketing strategies across channels to maximize revenue. Her ability to guide her clients through internal changes while keeping their goals front and center is truly remarkable! We are lucky to have them aboard and are excited to see them continue to grow in their careers. 🎉 Coby Kavanaugh Andre Sternberg #workanniversary #employeespotlight

🌟 Join us in celebrating Angela Gordon and Kim Conder’s 5th Croversary at Cro Metrics! Angela currently serves as our Sr. Manager, Program Management. She has played a crucial role in enhancing client confidence through cultivating relationships and consistently delivering collaborative and thoughtful work. Angela has the unique ability to center on the human side of any situation and is always looking for ideas on how she can help level up the Program Management team while keeping things interesting and exciting. Kim currently serves as a Sr. Program Manager. Over the past year, she has truly been a cornerstone at Cro Metrics. Kim has earned her place as a thought leader within the company, consistently stepping up to tackle even the most complex challenges. She’s one of those rare people you can always rely on to dive into tricky situations and expertly navigate her way through, uncovering the best path forward. We’re incredibly grateful for her leadership and dedication. We are lucky to have them aboard and are excited to see them continue to grow in their careers. 🎉 Drew Seman, Jillian Adams SPHR, SHRM-SCP #workanniversary #employeespotlight #fiveyearmilestone

We're #hiring for the position of Manager, Program Management in the United States. Apply today or share with your network.