Cramer-Krasselt

2024, it’s been real. Let’s take a look at some of the highlights before moving on to 2025. #advertising #adagency #adagencylife

Our Social & PR team is all over the latest trends before diving into 2025. Swipe to read our learnings from 2024 and what we expect to see in the new year!

We were honored as always to attend the annual Off The Street Club holiday luncheon fundraiser. Supporting Chicago's oldest kids club is one of our favorite ways to give back, especially when we get to dress a liiiiittle snappier than usual. Thanks to Linfair Tong, Kelsey Kruzel, Craig Likhite, Kathryn Gerardi, Taylor Ellis, Brian Nienhaus, Gary Doyle, Caleb Gebhardt, Lauren Lytle for attending! #offthestreetclub #fundraiser #givingback

Did you miss Programmatic Trading Manager Jesse Perez discussing DV360 custom bidding with Adswerve, Inc.? Click below to watch the webinar! "Last week, I had the opportunity to showcase how we at C-K leverage first-party data to drive strong results in data-driven media buying. Working with a travel client, we aimed not only to boost overall ROAS but also to improve route-specific ROAS with particular origins and destinations. We took inventory of the site data being passed back via our floodlights within CM360. While we were already utilizing these floodlights and their custom variables for reporting and audience building, we embarked on integrating our first-party data directly into the bidding algorithm. Leveraging a phased testing approach, we began with DV360’s Goal Builder to test against the baseline maximize conversions auto-bidding. After seeing success, we became more granular and leveraged our partnership with Adswerve to implement a custom Python script that utilized custom floodlight variables not available within the standard DV360 UI. The end result was a 149% increase in conversions and a 150% increase in ROAS." - Jesse Perez, Programmatic Trading Manager #programmatic #DV360 #custombidding #digitalmarketing

As part of our Native American Heritage Month activities, Social & PR Supervisor Julie Angell and Social & PR Coordinator Sissie Luo presented a history of Native American representation in marketing and sports. Even though rebranding efforts by teams go back to the '90s, the issue is still a work in progress. Not only are these cases helpful from a marketing perspective, they're lessons in listening to and respecting Indigenous people. #NativeAmericanHeritageMonth

Don't miss Programmatic Trading Manager Jesse Perez discussing how to boost ROAS with custom bidding in DV360 with Adswerve, Inc. tomorrow!

As part of Native American Heritage Month, VP, Creative Manager Craig Likhite took us on a walking tour to learn about the history of the Indigenous land around our office. While efforts need to be made year-round, this month is a good opportunity to focus our attention on Indigenous people’s culture and contributions. #nativeamericanheritagemonth

Senior Talent Acquisition Manager Madeline Carrigan is celebrating 5 years at C-K! Not only is she a great recruiter ably navigating any situation, she's the comic relief who knows when to keep things easy and breezy. Her skills are only matched by her love for her Bernese mountain dog, Noonan. Congrats, Maddie!

Year-end celebrations have started early at C-K with the recent wins of four new clients to our diverse portfolio: MOD Pizza, Belle Tire, Komatsu and Emplify Health. Click below to read all the details!

Our Social & PR team is back with their analysis of three big trends right now. Swipe through to learn all about them!