Craft Beer Professionals

Experiential tourism is on the rise, and breweries have a unique opportunity to become must-visit destinations for travelers. This session dives into how breweries can attract new customers, build lasting relationships, and create memorable guest experiences with the help of Harvest Hosts. Join Harvest Hosts employees as they share insider tips and real-world success stories from breweries already leveraging the program. Learn how Harvest Hosts connects breweries with RV travelers who are eager to support small businesses and explore local craft beer scenes. We’ll discuss actionable steps to make your brewery a destination of choice, simple hosting strategies that fit seamlessly into your operations, and the powerful role of word-of-mouth marketing in growing your customer base. Whether you're looking to diversify revenue, attract loyal customers, or create an unforgettable experience, this session will provide valuable insights to help you succeed in 2024. Ali Lindsey, Senior Business Development Manager | Ali joined the Harvest Hosts team with a rich background in sales, business development, and hospitality. Her passion lies in nurturing growing companies and coaching, particularly in expanding Harvest Hosts' Host network. Originally from the suburbs of Manhasset, NY, Ali made a beeline for the Rocky Mountains immediately after college graduation and has resided in Frisco, CO ever since. Finding solace in the great outdoors alongside her husband, Daric, and their daughters, Susie and Jojo, fuels her motivation and contributes to her success in leading the Host Recruitment team. Ashley Fox, Manager - Host Marketing | Ashley Fox is the Host Marketing Manager at Harvest Hosts where her passion for supporting small businesses and travel converges. Through strategic techniques and meaningful partnerships, Ashley works to educate small businesses how 5,600+ breweries, distilleries, wineries, farms, and other unique locations are increasing revenue by partnering with Harvest Hosts. Since joining the team in 2022, Ashley has helped expand the small business network by more than 70%. Ashley is proud to be a part of a company that has helped drive more than $150M+ to farms, wineries, breweries, distilleries, museums, golf courses, and other small businesses across North America. Outside of work, Ashley enjoys hiking, visiting local breweries, and exploring new destinations alongside her husband and their beloved dog. Stay up to date with CBP: https://lnkd.in/eV9eBDUc

I'm back to reality this week after such a wonderful time with so many of you at CBP Connects San Diego. We learned, laughed, and grew stronger together. CBP Connects San Diego welcomed attendees from 31 states, Canada, and Mexico. Mark your calendar now for CBP Connects Charlotte, happening next June 9-11. As the year winds down, we’ll be highlighting top-performing posts and educational content. We’re excited to continue providing you with valuable resources in 2025. Draft cocktails, CBP Connects San Diego group pic, & Rwanda: https://conta.cc/4fmKBnd

See you in 2025! CBP Connects Charlotte (June 9-11): https://lnkd.in/eVt9cB-n

In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make the right moves to reach their target audience. We’ll discuss the value of brand audits to leverage existing equity, identify smart improvement areas, and make informed decisions on hiring the right designer. Discover how investing in design—even when budgets are tight—can strengthen brand presence, foster connections, and ultimately help breweries thrive in the new economy. Key Takeaways: -Harness Brand Equity Through Audits: Learn how a brand audit can uncover hidden value, helping you make strategic, equity-driven decisions for cost-effective growth. -Identify Smart Improvement Areas: Discover ways to prioritize brand elements that deliver the most impact, ensuring every design choice maximizes value in a tight market. -Select the Right Design Partner: Gain insight into what to look for when hiring a designer, ensuring they understand your brand’s goals and can create targeted, audience-focused designs. -Design as an Investment, Not an Expense: Understand how thoughtful, strategic design can become a powerful tool for connection and longevity, positioning your brand to thrive through market transitions. Elbongurk Design is a boutique branding and package design agency focused on the food and beverage space. Elbongurk is dedicated to helping brands make a lasting impression through standout, compliant, and market-ready packaging. Elbongurk's founder, Jillian, brings a unique blend of real-world and academic expertise. Before launching Elbongürk, she spent nine years as a tenured professor at a NASAD-accredited university, where she taught brand and package design, product systems, and brand identity. With a background in designing for well-known retail brands like Pottery Barn, Target, and West Elm, she understands the demands of bringing a vision to life in the competitive retail environment. Jillian has also shared her insights at the Craft Brewers Association conference and on industry podcasts, covering topics from beer branding to impactful packaging design. Stay up to date with CBP: https://lnkd.in/eV9eBDUc

It’s the FINAL day to enter the giveaway and the last day before CBP Connects San Diego! Don’t miss the chance to win a custom mini beer fridge from Boelter and Craft Beer Professionals—the perfect addition to your desk or bar top with the added benefit of keeping your personal brews chilled! How to Enter: 1. Enter Name & Contact = 1 entry: https://lnkd.in/eaVQx-cW 2. Follow Boelter on Instagram = 1 MORE entry 3. Share the CBP post = 2 MORE entries 1 Winner, giveaway ends TONIGHT December 9, 2024 at 11:59pm ET

San Diego! It's wonderful to be here, and I can't wait for CBP Connects to kick off tomorrow night at AleSmith Brewing Company. If you're in San Diego for the event, I look forward to spending time with you. Not able to make it this time? We're thrilled to announce CBP Connects Charlotte, happening next June 9-11. Charlotte has become an incredible beer destination, and we can’t wait to bring Craft Beer Professionals together in North Carolina for an must-attend networking and educational experience. A registration makes the perfect holiday gift—for yourself or a team member eager for professional development: https://lnkd.in/eVt9cB-n Lager recipes, Bierstacheln, & Hot Air Brewing: https://conta.cc/3ZGrm3l

Time’s running out to enter our beer fridge giveaway! 🕒 Boelter and Craft Beer Professionals are giving YOU the chance to win a custom mini beer fridge, wrapped in CBP style—perfect for keeping your personal brews icy cold and adding a cool touch to your desk or bar top. Don’t wait! Enter here before it’s too late! How to Enter: 1. Enter Name & Contact = 1 entry: https://lnkd.in/eaVQx-cW 2. Follow Boelter on Instagram = 1 MORE entry 3. Share the CBP post = 2 MORE entries 1 Winner, Giveaway ends December 9, 2024 at 11:59pm ET

As more Gen Z consumers reach drinking age each year, breweries face the question: how can they attract this new audience to craft beverages? To effectively appeal to Gen Z, it’s essential to understand their values, drinking habits, and experiences they prioritize—and how these differ from those of previous generations, like millennials. This panel will explore Gen Z’s top priorities in a brand, such as transparency, eco-conscious practices, and community involvement, and how these values can guide marketing strategies. Panelists will discuss the various methods they use to attract more Gen Z consumers who are new to the craft beer space. This includes appealing to their wellness-oriented drinking habits and offering beverage options beyond traditional beer. Key areas of focus will also include Gen Z's use of social media for finding authentic recommendations, along with their preference for budget-friendly options and experiences that go beyond just drinking. This conversation features: Anaïs Quintela (Arizona Wilderness Brewing Co.) Evan Blum (BrewedAt) Michael Crosson (Bitchin' Kitten Brewery) Moderated by: Aaron Sperber (Craft Beer Professionals) Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com Stay up to date with CBP: https://lnkd.in/eV9eBDUc

Countdown to CBP Connects San Diego! ⏳ We’re just ONE WEEK away and we’re kicking things off with a giveaway! 🎉 Boelter and Craft Beer Professionals are giving YOU the chance to win a custom mini beer fridge, wrapped in the CBP logo. 🍺 Perfect for keeping your brews ice-cold and giving those brewery stickers you’ve been collecting a proper home! Ready to enter? Let’s go! How to Enter: 1. Enter Name & Contact = 1 entry: https://lnkd.in/eaVQx-cW 2. Follow Boelter on Instagram = 1 MORE entry 3. Share the CBP post = 2 MORE entries 1 Winner, Giveaway ends December 9, 2024 at 11:59pm ET

Staff gifts, code of conducts, & free samples: https://conta.cc/3OyByVi CBP Connects San Diego is just over a week away, and there’s still time to secure your spot for this highly rated event. Whether you’re in sunny San Diego or can make the trip, this is your chance to connect with industry leaders, explore actionable insights, and leave inspired to elevate your brewery’s success. If you’re local, this is a must-attend opportunity right in your backyard—no flights, no hassle, just three days of impactful education, networking, and fun. Don’t miss your chance to join us! Grab your registration today and make plans to join us December 10-12 for an event designed to inspire you and drive your business forward: https://lnkd.in/enVdZ_B4 Note: This week's virtual conversation on Attracting Gen Z is on Wednesday, at 4pm ET, not Tuesday, 11am ET.