Cphere

We are proud to announce a new technology, data science and research partnership with the UC Institute for Prediction Technology and UCLA Center for Digital Behavior. Advancing research on the use of digital/mobile technologies to understand, predict and change human behavior for societal good. . UCIPT and the government health officials they work with trust Cphere MarTech powered by CompliantC AI for compliant academic research studies, predictive data science and digital communications meant to inform and mobilize communities for enhanced public health & safety. . Learn more: cphere.ai/publichealth . . . . #ucipt #ucla #uclahealth #predictiontechnology #predictiveanalytics #compliance #userprivacy #compliantC #cphere #ai #artificialintelligence #aipowered #martech #adtech #machinelearning #publichealth #publicsafety #governmentaffairs #themedicalfuturist #digitalhealth #future #healthcare #medicine #technology #COVID19 #COVID_19 #coronavirus #thoughtleadership #influencers #scientists #scientificinfluencers Evolved Ventures Grassp Health

🧠 Revolutionizing Media Buying: The Perfect Blend of AI and Human Creativity 📈 At Cphere, we see AI not as a replacement but as an enhancement—a tool that amplifies human ingenuity to drive exceptional results in cross platform media buying. ✅ Transparency: Human expertise ensures AI optimizations align with clear, strategic goals. ✅ Incrementality: AI’s precision combined with strategic human input drives true growth by uncovering untapped opportunities. ✅ Redefined Value: With routine tasks automated, marketers can focus on creativity, strategy, and building stronger client relationships. AI’s efficiency and human creativity together redefine the future of AI-powered programmable marketing. Learn how Cphere is leading this transformation and delivering measurable growth for brands. 📊 📖 Learn more here: https://lnkd.in/gVKBJuxg #AI #CrossPlatform #MediaBuying #Innovation #Cphere

🎬 Cphere Expands Cross Platform Reach with Digital-Out-of-Home (DOOH) Inventory in Theaters Nationwide 🎥 We’re thrilled to announce a major expansion of our cross-platform advertising capabilities with the addition of Digital-Out-Of-Home (DOOH) inventory in theaters nationwide! This new offering empowers arts and entertainment marketers to connect with audiences in dynamic and immersive ways, leveraging: 🎬 In-lobby DOOH screens for high-impact brand engagement. 🎥 Preshow ads on large-format screens—prime real estate for reaching moviegoers right before trailers begin. By integrating this inventory with Cphere’s AI-powered, cross platform advertising solutions, we’re delivering unmatched precision and efficiency. Now, campaigns can seamlessly span social media, CTV, digital audio, DOOH, and more—connecting with audiences at every touchpoint. Whether you’re promoting a blockbuster release, an indie gem, or a live entertainment event, this is your opportunity to make a bold impact where it counts most. 📖 Read more about our new capabilities and how they can transform your marketing efforts: https://lnkd.in/gGeSp8w5 #DOOH #DigitalAdvertising #MovieMarketing #EntertainmentMarketing #CrossPlatformAdvertising #Cphere

🤖 Unlocking the Full Power of AI in Digital Advertising 🌐 In today’s digital world, the difference between cross-platform AI and single-platform AI can define the success of your campaigns. 🎯 Unlike single-platform AI, which relies on data from just one channel (like Facebook or TikTok), cross-platform AI breaks down data silos, leveraging insights from multiple channels—YouTube, CTV, FAST, social media, digital audio, DOOH, Display, Video, and Mobile 📱—to deliver optimized and holistic ad experiences. Cross-platform AI means smarter targeting, more relevant messaging, and true audience engagement across the digital ecosystem. Why settle for insights from just one platform when you could harness a complete view of your customers across the channels they use? 🌐💡 📰 Learn more: https://lnkd.in/gvmPX7sn #DigitalMarketing #AI #CrossPlatform #AdTech #DataAnalytics #MarketingInnovation

🌐 As streaming options expand, FAST (Free Ad-Supported Streaming TV) is emerging as a game-changer for viewers and marketers alike. 📺 In today’s landscape, audiences want quality content without the rising costs of subscriptions. FAST platforms like Tubi, Pluto TV, and Samsung TV Plus offer exactly that—completely free streaming with ads, giving people the entertainment they want, and giving brands a way to reach audiences at scale. For marketers, FAST presents powerful opportunities: ✅ Broad reach across diverse age groups, from “cord-nevers” to classic TV fans ✅ Cost-effective CPMs, offering access without premium price tags ✅ Sophisticated targeting, with ads matched to viewers’ demographics, preferences, and locations With FAST projected to attract over 115 million viewers in the US by 2025, this is an exciting time to rethink how we connect with audiences. Learn more: https://lnkd.in/g96X_AWG Are you exploring FAST in your ad strategy? Let’s discuss how this platform can drive value for your brand. #FAST #AdSupportedStreaming #MarketingTrends #Advertising #DigitalMarketing #ContentStreaming #Media

🎥 Box Office Success with AI-Powered Cross Platform Ad Solutions 🎬 In today’s fragmented media landscape, launching a film takes more than traditional marketing strategies. With AI-powered cross platform advertising, you can reach your audience where they are, driving engagement and boosting box office results. Learn how AI can transform your film marketing strategy and ensure your release gets the attention it deserves! From social media to Connected TV, explore how you can harness the power of AI to optimize campaigns and deliver results. 🧠📊 🗞 Learn more: https://lnkd.in/gg5U3cNB #FilmMarketing #AIPowered #BoxOfficeSuccess #CrossPlatform #DigitalMarketing #EntertainmentIndustry #AdTech #Cphere

📢 In a major shift, Google has announced that it will not phase out third-party cookies in its Chrome browser. This strategic pivot opens up exciting opportunities for advertisers to enhance cross-platform advertising and refine their data strategies. 🔑 Key Highlights: - User Control: Users will have the option to enable or disable third-party cookies, giving them more control over their online experience. - Privacy Sandbox Continues: Google will continue to develop Privacy Sandbox APIs, aiming for privacy-preserving alternatives. - No Deprecation Timeline: Third-party cookies will remain available indefinitely, ensuring continuity for advertisers. 💡 Opportunities for Advertisers: - Enhanced Cross-Platform Advertising: Continue leveraging data across devices for seamless user experiences. - Refined Strategies: Optimize data collection, user segmentation, and ad targeting. - Focus on First-Party Data: Strengthen direct relationships with audiences. - Industry Collaboration: Engage in the ongoing development of Privacy Sandbox. - Innovation: Develop new technologies that balance privacy and effective advertising. This decision not only addresses industry concerns but also paves the way for a balanced approach to user privacy and effective advertising. 🔗 Learn more: https://bit.ly/3y9nLQg #DigitalMarketing #Advertising #Google #Privacy #DataStrategy #Innovation

Unlock the Power of Cross Platform Advertising with AI 🧠 📈 According to Nielsen, multi-platform campaigns see up to 3.5 times higher brand impact compared to single-platform efforts. 📈 DVJ Insights found that brand recall is 56% higher when ads are viewed across different channels. 📈 By combining TV, digital, and out-of-home advertising, leading brands have seen a 15% increase in brand engagement. ______________________________________________ At Cphere, we harness the power of cross platform strategies using AI to ensure your message reaches the right audience, at the right time, on the right device and platform. Explore how unified cross platform ad strategies can help you maximize reach and impact. 🔗 Learn more: https://lnkd.in/gxb5X6H5 #Marketing #Advertising #CrossPlatform #ROI #BrandEngagement #BrandRecall #ArtificialIntelligence #DigitalMarketing

Cphere Partners with AdSkate to Elevate Cross Channel Creative Optimization 🎨🖌🧠 At Cphere, we're dedicated to delivering cutting-edge, AI-powered cross platform ad solutions. To enhance our offerings, we're thrilled to announce our partnership with AdSkate, a leader in creative analysis and optimization. About AdSkate: _____________________________________ AdSkate uses advanced AI and computer vision technology to analyze creative performance across various channels, providing insights and best practices to maximize campaign impact. Benefits of Our Partnership: _____________________________________ 🔍 Enhanced Creative Analysis: AdSkate’s AI-driven technology identifies what works in your creative assets, ensuring optimal ad performance. 📊 Data-Driven Insights: Actionable insights inform your creative strategy, enhancing effectiveness across all channels. 🌐 Cross-Channel Optimization: Your content will perform optimally on social media, video, display, and mobile platforms. 📈 Best Practices Implementation: Proven strategies drive higher engagement, better brand recall, and improved ROI. Capabilities of AdSkate: _____________________________________ 💡 AI and Computer Vision: Advanced technology identifies patterns and trends for successful campaigns. 📉 Comprehensive Metrics: Detailed performance metrics provide insights on improving ad interaction. 🛠️ Optimization Tools: Tools to enhance visuals, messaging, and overall ad performance. 📱 Multi-Channel Analysis: Maximize reach and impact with a holistic approach across multiple channels. Why Choose Cphere and AdSkate? _____________________________________ Our partnership combines unified AI-powered ad solutions with creative analysis, driving innovation and excellence in digital marketing. Create memorable, effective ads that achieve your marketing goals. Get Started Today: https://lnkd.in/gDiREJCu Ready to elevate your advertising? Contact your Cphere representative to learn how our partnership with AdSkate can benefit your business. Let’s create impactful, optimized campaigns that drive success across all channels. #Cphere #AdSkate #AI #DigitalMarketing #CreativeOptimization #CrossChannelMarketing #AdTech #MarketingInnovation #CampaignSuccess

Finding the Perfect Advertising Channel Mix to Enhance Brand Impact 📈 In the dynamic world of advertising, where brands are competing to capture the attention and hearts of consumers, mastering the art of cross-platform campaigns is crucial. Our latest blog at Cphere reviews the insights from a compelling DVJ Insights study, revealing how strategic channel diversity can skyrocket your brand's recall and consumer awareness. Key takeaways: 📊 Repetition & Recall: Consistent mentions across various platforms can boost brand recall by up to 56%. ⚙️ Effective Channel Mix: A balanced use of online and offline channels, with a slight favor towards online for larger campaigns, maximizes impact. 🎥 Dynamic Content: Allocating 80% of media interactions—points where an audience encounters advertising content across various channels—to dynamic content (video, audio) creates memorable experiences and boosts recall. 🔗 Read the full post here: https://lnkd.in/g5qpeuzn #Advertising #AI #CrossPlatform #MarketingStrategy #BrandRecall #Cphere #Innovation #DigitalMarketing #DVJInsights