Comcast Advertising

Catch this clip of James Rooke on stage earlier today at The Future of TV Advertising Global in London on the importance of unlocking simplicity for multiscreen TV advertising buyers. #FTVAGlobal

Six leaders from Comcast Advertising (including FreeWheel and Effectv) share their predictions for the evolving multiscreen TV landscape—all of which are fueled by data, media, and technology—to help advertisers better navigate 2025. Thank you Mark McKee, David Dworin, Larry Allen, James Rooke, Pooja Midha and Gina Mingioni for sharing your perspectives! See the original article on Ad Age: https://lnkd.in/epzazkfH

TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But as an industry, we don’t always make it easy. James Rooke will take the stage at The Future of TV Advertising Global on December 10 to discuss how moving toward simplicity can open TV to more advertisers. Learn more: https://lnkd.in/gBVFR8tE #FTVGlobal

Attending CIMM London? Join James Rooke, President, on December 9 as he shares his vision for building the premium video marketplace for the future. This discussion will offer insights you won't want to miss. Learn more: https://lnkd.in/eCk538hx

Join us in congratulating our Comcast Advertising leaders, Gina Mingioni, Pooja Midha, and Katy Loria, for being honored on Cablefax's annual Most Powerful Women list! Check out the full cohort of honorees, which celebrates the Most Powerful Women for their influence and leadership within the industry—as well as their dedication to empowering others to grow and thrive. https://lnkd.in/ehPsn5Sk

Wishing you a joyous #Thanksgiving! We are so grateful for all of you—today and every day. May your day be filled with joy, gratitude, and abundance.

Last month, OUT@Comcast Advertising brought together leaders in the advertising industry to share their perspectives on marketing to LGBTQ+ consumers, being out at work and mentorship, and navigating media representation. Panelists included: -Joe Cerone (He/Him/His), EVP, Local Investment, IPG MediaBrands -Rebecca Kramer Rosengard, SVP, Marketing, My Code -Evan Urbania, CEO, Chatterblast -Ryan Richmond, Senior Manager, Media, Procter & Gamble -Moderated by Michael Braunstein, Head of Growth Strategy, FreeWheel's Beeswax Thanks to all our panelists for leading such an insightful and inclusive discussion!

Just over half of advertisers now call addressable TV a “must-buy” – up from 35% last year – and 63% say it played a role in their 2024-2025 upfront negotiations. Head over to AdExchanger to read more about some of the biggest trends in addressable advertising that were discussed at the recent Go Addressable Summit in NYC.

What a day! Larry Allen kicked off the fourth annual Go Addressable Summit with the latest findings that illustrate the steady growth of addressable advertising and the impact it will have in 2025. Here are the three takeaways every advertiser should know: 👉53% of advertisers now consider addressable a must-buy 👉64% of advertisers who haven’t used addressable before plan to start in 2025 👉63% of advertisers say addressable played a role in their upfront negotiations #GoAddressable

For the third consecutive year, Comcast NBCUniversal is proud to be recognized as the nation’s top telecom company and a top-three employer in Military Times’ “Best for Vets” rankings. We’re also excited to be named a Top 10 Military Friendly® Spouse Employer for the first time! This honor is a testament to our commitment to supporting veterans and their families. Thank you to our military-connected employees for their service and dedication! Learn more: https://comca.st/4fyF6SS #MilitaryFamilyMonth