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#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Looking to use Reels as part of your holiday campaign push? You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms. Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app. Which is where this new report comes in. Meta has published a new, 10-page “Reels Performance Playbook”, which includes a heap of helpful notes on how to compose effective Reels, how to tap into trends, storytelling, performance stats, and more. You can download the full guide here, but in this post, we’ll take a look at some of the key notes. First off, the guide looks at “the language of Reels”, and how to make best use of the format with your content. As you can see, this general overview explains what makes Reels so resonant, and how you can tap into that for branding success. The report also provides an o...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth TikTok’s trying out another way to get UK businesses to sell their products in the app, this time via a new “£1 Million Club” initiative, which aims to help UK retailers reach £1 million ($US1.28m) in revenue via the app The program will offer “special incentives” and support offerings designed to help UK retailers specifically in building their TikTok shopping presence. As per TikTok: “The £1Million Club plan brings five core benefits to new merchants: up to 90 days 0% commission free sales, free storage and fulfillment through “Fulfilled by TikTok”, and seller support priority service. At the same time, TikTok Shop will also provide dedicated promotion support for merchants, ensuring that merchants’ brands and products can get more exposure and attention through campaigns, creator, content and traffic support.” So, to be clear, the five key benefits of the program are: Up to 90 days commission-free sales Free fulfillment via TikTok Shop Support via TikTok experts Training via TikTok experts (TikTok’s “Seller Academy”) Marketing tips and assistance The campaign essentially aims to provide expanded assistance to get more UK sellers into the app, as another element of TikTok’s broader p...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Will this spark the beginning of a new explosion in Threads posts? Today, Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps. As per Meta: “People can now publish posts via the A.P.I., fetch their own content, and leverage our reply management capabilities to set reply and quote controls, retrieve replies to their posts, hide, unhide or respond to specific replies.” In addition to this, the A.P.I. will also include access to selected Threads metrics, including post views, post likes, replies, reposts, and quotes. The A.P.I. also includes follower count data, as well as follower demographics for your account. Which is a massive, and much-requested update, which will make it much easier for bigger publishers in particular to prioritize Threads, by providing them with performance data for planning. It’ll also make it easier to manage Threads posting within their broader workflow, and could, as noted, lead to a whole lot more posts coming into the Threads system. Meta’s been testing out the Threads A.P.I. with selected deve...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Pew Research has published a new overview of how people are using social media to access news content, which highlights some concerning trends as we head into the prime U.S. Election season. The main point of note is that more X users now cite the app as a key news resource, while users on all platforms are regularly seeing false reports in all social apps, underlining ongoing concerns with the role that social platforms play in our information ecosystem. But of all the notes, the data on X usage may be the most problematic. As per Pew: “Majorities of Facebook, Instagram and TikTok users say keeping up with news is not a reason they use the sites. X (formerly Twitter) is the exception to this pattern: Most X users say that keeping up with news is either a major or minor reason they use the platform, and about half say they regularly get news there.” X, which is listed in the “News” app category on the App Store, has been trying to promote itself as a more trusted source for news content, with owner Elon Musk regularly criticizing “mainstream” news outlets for what he sees as biased and untrue coverage. Unless it’s complementary of him, or his companies, and then he’s happy to share links to majo...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth YouTube is adding QR codes for channels, in order to facilitate faster connection, while it’s also testing effects creation for Shorts, and expanding access to its “Jump Ahead” feature for clips. First off, on QR codes. Now, you can access a unique QR code for your YouTube channel, to help facilitate broader connection. As per YouTube: “Up until now, creators who wanted to share their channel with others had to copy and paste the channel link, which is difficult to do offline. Now, we're experimenting with Creator QR codes creators. In the experiment, users will be able to share their Channel QR code on or offline with others to easily scan.” QR codes have long been lauded as a connective solution, for many different purposes, but have never really caught on outside of the supermarket checkout. But maybe, this will add more functionality to streamline connection, and help more channels bring more subscribers to their clips. You can find your YouTube channel QR in the “You” tab in the bottom menu of the YouTube app. Within the “Share Channel” element, you’ll be able to find your unique QR code. On another front, YouTube’s also experimenting with new, user-generated Shorts effects, providing another eng...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat. Which is important, because over the past few years, more and more interactions have shifted to messaging apps, as people step back from public social platform posting. Content consumption in social apps remains high, but messaging offers a more direct, intimate means to connect, and maximize community, in addition to broader brand promotions. Here’s what Meta’s announced at the event: AI support for business on WhatsApp Maximizing the business opportunities of WhatsApp has been a key focus for Meta, and with WhatsApp usage climbing in the U.S., the platform now offers more opportunity in more markets to facilitate brand connection. To help with this, Meta’s testing a new A.I. support tool on WhatsApp, which is designed to better enable small businesses to respond to customers, create ads, and more. As you can see in this example, the new WhatsApp A.I. assistant tool will be able to provide answers to customer queries in-stream, while it’ll also be able to provide direct assistance when creating Facebo...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new insights elements, which will soon enable you to sort your audience data into more specific date ranges and metrics. As you can see in this example, posted by X News Daily, X’s updated analytics display will give you more insight into how you’re performing on various measures, which you’ll be able to sort by more time parameters in the main display. Which is great, and will provide value, especially since, as noted, X has only provided basic metrics since it removed its Audience Insights advanced data tools back in 2020. And while it’s still not giving you all of those tools back again (Audience Analytics included demographic profiles, purchase behavior insights, mobile device usage stats and more), more data points is always better, especially for those looking to improve and maximize your presence. And X is also looking to bring some of its demographic insights back. But the catch is that X is also putting this new display behind a paywall, with the new...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Influencer marketing has long been part of the retail marketer’s playbook, with influencers’ ability to cut through to specific consumers and ideally, persuade them to buy. But influencer marketing has its limitations, and brands and retailers are pursuing new ways of establishing trust for products in order to close a sale. Yesterday, The Desire Company announced the close of its Series B funding round, securing a valuation of $97 million. The company's focus on leveraging "expert" voices over traditional influencer marketing marks a shift in how brands and retailers approach advertising and product content, evidencing a broader trend toward authenticity and expertise. Picking up where influencers fall short Consumers are increasingly skeptical of influencer-endorsed products. A study conducted by Wakefield Research for The Desire Company found that 87% of consumers believe it’s likely that influencers don’t even use the products they advertise, and 4 out of 5 consumers who have purchased something based on an influencer recommendation have had some sort of negative experience with the product. The Desire Company, co-founded by entertainment marketing executive Eric Sheinkop and Coca-Cola veteran Judi...

#crypto #blockchain #cryptocurrency #cryptonews #nft #btc #eth Elon Musk is aiming to make X (formerly Twitter) a key player in the A.I. race, while he’s also looking to integrate more A.I. elements into Tesla, in order to re-align both companies around the advancing tech. And that, seemingly, is leading to conflicts, which could prompt concerns among Tesla investors. According to a new report from CNBC, Musk recently transferred around $500 million worth of A.I. hardware from Tesla to X, as he looks to give X a boost in its A.I. plans. As per CNBC: “On Tesla’s first-quarter earnings call in April, Musk said [Tesla] will increase the number of active H100s, Nvidia’s flagship artificial intelligence chip, from 35,000 to 85,000 by the end of this year. He also wrote in a post on X a few days later that Tesla would spend $10 billion this year “in combined training and inference A.I.” But emails written by Nvidia senior staff and widely shared inside the company suggest that Musk presented an exaggerated picture of Tesla’s procurement to shareholders. Correspondence from Nvidia staffers also indicates that Musk diverted a sizable shipment of AI processors that had been reserved for Tesla to his social media company X...

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