Join us live for the Channel Marketing Excellence Awards Announcement! 🎉 We’re celebrating the remarkable achievements and groundbreaking strategies of channel marketing professionals making a lasting impact. This exciting live event will spotlight the talented individuals and teams receiving awards for their outstanding contributions to the industry. ✨ Hosted by Kathryn Rose and Amy Bailey, Co-Founders of the Channel Marketing Association (CMA), this event will unveil the awardees for the prestigious 2nd Channel Marketing Excellence Awards. 📅 Date: Tuesday, December 17 ⏰ Time: 10 AM EST 🎥 Tune in to discover who made the list! Don’t miss this celebration of innovation and excellence in channel marketing. #CMA #ExcellenceAwards
Channel Marketing Association
Think Tanks
The only PRIVATE community FOR Channel Marketers BY Channel Marketers Join FREE today!
About us
Welcome to the Channel Marketing Association! You've found your people. Let’s face it, IT/Telecom channel marketing is its own world - language - ecosystem. Sometimes you feel like you’re on an island and everyone else knows the ‘secrets’ to unlocking to- and through-channel strategies but YOU. Well, not any longer! Our mission is to provide a safe place for IT/Telecom channel marketers and their teams to find connections, collaboration, proven strategies, and expert advice. No hype, just help! Join us as we build the industry’s first-of-its-kind community by channel marketers for channel marketers. We’re not trying to appeal to the masses – just the best and brightest of the IT/Telecom channel and includes access to great content, virtual events, virtual happy hours, and a member-only community where there is ONE strict rule, confidentiality. Do you have expertise in channel marketing and want to help others grow? Or just want to grow your network? Drop us an email and join us as a CMA champion or chapter leader, or simply contribute to the association by writing a guest post, hosting a meetup, or a power hour!
- Website
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http://channelmarketingassociation.com
External link for Channel Marketing Association
- Industry
- Think Tanks
- Company size
- 2-10 employees
- Type
- Privately Held
- Specialties
- IT Marketing, Telecom Marketing, and Channel Marketing
Employees at Channel Marketing Association
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Annette Taber
Founder & CEO • Executive Leader • Corporate Consultant • C-Suite Advisor • Advisory Board Strategist • Alliances & Partnerships • Builder • Emerging…
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Barbara Goworowski
COO | CMO | B2B Marketing | Demand Generator | Channel Partner Marketer | Ecosystem Accelerator | Board Member
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Amy Bailey
Founder @ Unusually Unusual Consulting | Channel Marketing Expert | Channel Event Expert | co-founder Channel Marketing Association
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Kathryn Rose ⭐
Founder | Top 100 International Speaker | Forbes Next 1000 | Host Dell Tech Talks | Top Partnerships Voice | Best-Selling Author
Updates
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🎉 A Warm Welcome to Our Newest CMA Members! 🎉 Join us in giving a big CMA welcome to our new members 🙌 We’re excited to have you as part of our community of professionals dedicated to excellence and innovation. Here’s to new opportunities, meaningful connections, and shared success. Welcome aboard! 🌟 💬 Let’s show some love—leave a welcome message below!
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🚨Exciting Job Opportunities Alert!🚨 🌟 Company: McAfee 💼 Role: Channel Marketing Manager You'll lead the planning and execution of impactful events such as conferences, seminars, webinars, and networking sessions. 🔗 Learn More and Apply: https://lnkd.in/ga35REPK 🌟 Company: KnowBe4 💼 Role: Partner Marketing Manager As a Partner Marketing Manager, you'll drive partner-sourced revenue through strategic, data-driven marketing initiatives and communications. 🔗 Learn More and Apply: https://lnkd.in/gNeGsC63 🌟 Company: Snowflake 💼 Role: Partner Marketing Director - Cloud & Strategic You'll lead a team focused on driving business impact through strategic partnerships with major cloud providers like AWS and Microsoft Azure. 🔗 Learn More and Apply: https://lnkd.in/gu8VfMy9 🌟 Company: Amazon Web Services (AWS) 💼 Role: Senior GTM Specialist, Containers, ISV Segment Your focus will be on creating sales plays, leveraging partners, and building initiatives that drive business results for AWS customers. 🔗 Learn More and Apply: https://lnkd.in/gD9_6vsX 🌟 Company: F5 💼 Role: Marketing Operations Specialist II As a Marketing Campaign Operations Specialist at F5, you'll play a key role in executing marketing programs, using your hands-on expertise in Marketo and MarTech to drive business goals. 🔗 Learn More and Apply: https://lnkd.in/gAWR9mMu 🌟 Company: Verizon 💼 Role: Channel Marketing & Communications-Senior Manager As Senior Manager, Channel Marketing and Communications, you will design and implement marketing strategies to empower Verizon’s frontline sales teams with key information to drive growth. 🔗 Learn More and Apply: https://lnkd.in/gM8yPd9y 🌟 Company: Pure Storage 💼 Role: Sr. Manager, Global Partner Engagement In this dual role, you’ll act as a hands-on contributor and a team coach, crafting impactful marketing strategies to drive partner growth, enhance visibility, and boost revenue for Pure Storage and its partners. 🔗 Learn More and Apply: https://lnkd.in/ga434V3e 🌟 Company: Amazon Web Services (AWS) 💼 Role: Marketing Program Manager As a Marketing Program Manager at AWS, you will execute field marketing strategies that drive pipeline and revenue growth in the cloud and SaaS marketplace. 🔗 Learn More and Apply: https://lnkd.in/gZDwv8pY 📣 Note: CMA is sharing these opportunities on behalf of the companies. Please reach out directly for further details and applications. #CMA #Hiring
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🌟 We're thrilled to welcome our new members to the Channel Marketing Association 🎉 Your passion and expertise enrich our community, and we can't wait to see the incredible contributions you'll bring. Get ready to connect, learn, and grow alongside like-minded professionals. Together, we’re shaping the future of channel marketing. 👋 Drop a warm welcome in the comments below. #WelcomeNewMembers #CMA
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🚨Exciting Job Opportunities Alert!🚨 🏢 Company: BlueCat 📋 Role: Partner Program Manager BlueCat is seeking a Partner Program Manager to build and execute innovative partner programs, ensuring the success of internal teams and partners. 🔗 Learn More: https://lnkd.in/g2rfhA9p 🏢 Company: Logitech 📋 Role: Strategic Partner Success Manager You’ll collaborate with National Channel Account Managers to enhance partner experiences, drive account profitability, and streamline efficiency. 🔗 Learn More: https://lnkd.in/g5i2ZYRb 🤝 Shared by: Paula Dymond 🏢 Company: Check Point Software 📋 Role: GSI Alliance Manager You'll foster C-level, marketing, and field relationships to grow these partnerships while creating strategic plans to expand sourced opportunities. 🔗 Learn More: https://lnkd.in/gxdH_r-J 🌟 Company: Boomi 💼 Role: Partner Sales Director (Hybrid Vancouver) As the Partner Sales Director, you will lead and scale Boomi’s commercial partner sales team, driving growth through strategic partnerships. 🔗 Learn More: https://lnkd.in/eASEts5n 💼 Role: Partner Programs and Operations Consultant You'll work closely with the Channel & Alliances team to drive strategic initiatives, track key metrics, and enhance partner program performance. 🔗 Learn More: https://lnkd.in/ewDbKPVE 🤝 Shared by: Dan McAllister 🌟 Company: Thomson Reuters 🏆 Role: Director of Partner Marketing Seeking an experienced Director of Partner Marketing to join our demand generation team and lead go-to-market strategies with strategic service partners. 🔗 Learn More: https://lnkd.in/gTzycaFv 🎯 Company: Coro 💼Role: Channel Marketing Manager Collaborate with cross-functional teams to create impactful marketing programs that excite partners and scale revenue through the channel ecosystem. 🔗 Learn More: https://lnkd.in/g8Ryg3Zn 🌐 Company: F5 💼Role: Integrated Marketing Strategist Drive thought leadership, practical guidance, and creative campaigns that deeply engage customers and deliver measurable business outcomes. 🔗 Learn More: https://lnkd.in/gkPhmNRY 🌟 Company: Verkada 💼 Role: Demand Generation Manager (TOFU/MOFU) As Demand Generation Manager, you'll oversee top- and middle-funnel marketing efforts, driving engagement with high-quality prospects from initial awareness through conversion. 🔗 Learn More: https://lnkd.in/gjvcbc9j 🌟 Company: Rippling 💼 Role: Field Marketing Manager, Channel You'll play a key role in scaling Rippling’s field marketing efforts to drive demand through its Broker and Accountant channels. 🔗 Learn More and Apply: https://lnkd.in/gtqyD2TP 📣 Note: CMA is sharing these opportunities on behalf of the companies. Please reach out directly for further details and applications. #CMA #Hiring
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What a fantastic Channel Marketing Association Holiday meetup last night in Denver. We had a great turnout of old friends and new ones. It was great to see people who hadn't connected in years reconnect. Extra points are given to the Spectrum Enterprise team for all of the Ugly Sweaters. Thanks to all those who braved the unexpected snowstorm to mix and mingle. Dalyn Wertz, Lauri Martinez, Mitch Lopez, Michael Bui, Coral Higby, Danielle Pierre, Geoffrey MacDonald, Stacie Miracle, Lydell P., Maria Diaz-Trujillo, Melissa Van Dover, Michael Fair, Molly Hanfland (Codd), Sarah Vincent, Rick Vincent, Robbi Virdi, Ryan Cunningham. Sorry to any I forgot to tag.
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#ChannelMarketers - How often do you engage with your audience on social media? If your answer is not in the options, let us know in the comments down below 👇
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OOPS - we made a mistake! Good news? We had more than 400 people sign up for our State of the Channel Marketing session today. Bad news? We didn't set our event capacity to more than 100 seats. What does this mean? More good news for YOU who signed up. Normally, our webinar replays are ONLY available to paid members of the community. But, because of this mistake, we are adding it to the CMA news section of our community site for everyone to enjoy! If you're not a paid member, we have a free level. We will approve you and then head over to the CMA news and events on the left bar, where you'll find the recording. Not sure if CMA is a fit, but still want access...? DM Kathryn Rose ⭐ or Amy Bailey, and we'll share the link to the recording with you.
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🚀 Exciting Opportunities Alert! 🏢 Company: Versa Networks 🎯 Role: Channel Partner Enablement Manager 💡 About the Role: Lead the charge in developing and executing strategies that empower channel partners to succeed with cutting-edge networking and security solutions. Collaborate with partner marketing, channel sales, and field system engineering teams to craft a cohesive enablement strategy that drives pipeline growth and partner success. 🔗 Learn More & Apply: https://lnkd.in/gWrXkHfm 🤝 Shared by: Dan Satinoff 🏢 Company: Klaviyo 🎯 Role: SMB Partner Marketing Manager 💡 About the Role: Lead the charge in driving pipeline creation and business growth through Klaviyo's SMB partner ecosystem in North America. This dynamic position involves developing impactful demand generation initiatives, collaborating with partners to activate campaigns, and optimizing strategies for measurable outcomes. 🔗 Learn and Apply: https://lnkd.in/gBgnrAcn 🤝 Shared by: Joan Morales 🏢 Company: Trillex 🎯 Role: Junior Marketing Assistant 💡 About the Role: Dive into the exciting world of in-person event marketing! Represent top brands, engage with customers, and create unforgettable experiences at events across Washington, DC. 🔗 Learn and Apply: https://lnkd.in/gz_YWyTM 🏢 Company: Sunrise Systems, Inc. 🎯 Role: Digital Communications Specialist 💡 About the Role: Join CLIENT's Enterprise Communications team as a Digital Communications Specialist! In this pivotal role, you'll execute impactful content across internal communication channels, ensuring employees stay informed and engaged with organizational priorities. 🔗 Learn and Apply: https://lnkd.in/gjX__St9 🏢 Company: Parloa 🎯 Role: Lead Partnerships Manager 💡 About the Role: Take the lead in driving revenue growth as our Lead Partnerships Manager! You'll build and nurture relationships with regional and global system integrators, showcasing the value Parloa brings to partnerships. In this role, you’ll implement the Parloa Partner Program in the US, ensuring strategic alignment with business goals. 🔗 Learn and Apply: https://lnkd.in/gq5N2-5u 🏢 Company: FALCON 🎯 Role: Head of Marketing at a PE-Backed SaaS Business (Reporting to CEO) 💡 About the Role: Lead the marketing strategy for a growing B2B enterprise software company! Backed by a private equity sponsor with a bold investment thesis, you'll drive the company's scale through both organic and inorganic growth initiatives. 🔗 Learn and Apply: https://lnkd.in/gUNRgiHF