CBX. A BRAND AGENCY

Fresh from BevNET Live, our Engagement Director Sarah Mix is bringing the energy (and the insights)! 🎤✨ From innovative ingredients like “sea biotics” 🌊🪸 to purpose-driven brands making a splash, the event showcased the creativity and passion driving the beverage industry. Check out Sarah’s post below to get the full scoop on her favorite moments, brands, and takeaways from BevNET Live. 🥤💡 #CPG #branding BevNET.com

Here are 4 key principles to help food and beverage brands successfully market flavors before the first taste: 1.       Embrace universal sensory language 2.       Have a solid narrative 3.       Use design and language to suggest taste 4.       Weave in cultural differences In design, flavor isn’t just about taste—it’s about telling a story. In his latest article for Creative Bloq, CBX Principal Mark Christou explores the delicate art of communicating flavors in food and drink branding. He discusses how to create visuals that 👊hit you in the feels 💥and emphasizes the importance of every little detail—from packaging to online presence—in crafting a sensory experience. Mark offers examples like poppi, Jeni's Splendid Ice Creams, and Chomps to show how brands can stand out in a crowded market while staying true to their flavors and values. READ THE FULL ARTICLE HERE: https://lnkd.in/eDVHEwDA What’s a food or beverage brand that instantly communicates flavor to you? Tell us in the comments🍫🧃🍟 #branding #branddesign #productdesign #packagingdesign #brandstrategy #cpg The Coca-Cola Company Walkers Crisps UK

Magic happens when both our MN and NYC offices come together to celebrate at our annual #holiday party. Also, when there’s a magician at said party. Check out some scenes from last week’s holiday party at Sundays in Brooklyn. #branding #design #holidayparty

Just in time for the holidays, the 7UP Shirley Temple is here to bring some sparkle to your table. It’s the perfect way to offer your guests a festive and refreshing non-alcoholic beverage to get into the holiday spirit… without the spirits. We’re delighted to see this iconic drink reimagined and on shelves—and even more excited that our team got to play a role in designing it. Still don’t believe it’s real? Believe it. Even New York Magazine's #ApprovalMatrix had to weigh in on this festive collab 👀 …Lowbrow? Debatable. Brilliant? Absolutely. Big 👏 to the team that made this design sparkle: Keurig Dr Pepper Inc. Allison Kapp Christopher Cook Melissa Braun Short Are you adding the 7UP Shirley Temple to your holiday plans? Tell us how you’re celebrating in the comments 👇 #branding #rebrand #branddesign #packagingdesign #marketing

CBX is proud to partner with Naturally New York on The Holiday Bazaar!    Join us on Wednesday, December 11th, from 4-10 PM in NYC for an unforgettable evening of shopping, sipping, & celebrating the holiday season.   This festive gathering will bring together the Naturally New York community and CPG industry professionals for an exciting opportunity to connect, discover, and enjoy the holiday spirit.   What to expect: 🤝 Networking with over 250+ attendees from our wonderful community 🎁 Shoppable Holiday Marketplace featuring 40+ natural brands from our community 🍽️ Delicious treats including complimentary food, beverages, & cocktails 🎶 Live Entertainment featuring a DJ, photo booth, and special surprises!   RSVP HERE: https://lnkd.in/gbD3AGBT   #naturallynewyork #nny #partner #happyholidays #holidaybazaar #cpg #networking

CBX’s Engagement Director, Sarah Mix, is heading to BevNET.com's BevNET LIVE next week—a go-to event for education and connections in the beverage industry. Our team always comes back with fresh ideas, new friends, and a deeper understanding of the trends shaping the market. If you’re attending, make sure to say hi—and maybe grab a drink while you’re at it! 🥤 #Branding #packagingdesign #CPG #BevnetLive

Penne is the best shaped pasta. Wait no – it’s spaghetti. Er, scratch that, it’s…nevermind. Truthfully, we’re hungry for all of it. Litehouse Inc. partnered with CBX to create a fresh, visually engaging brand identity for Veggiecraft that reflects its fun and tasty personality. With bold fork imagery and playful illustrations that celebrate the veggies behind every bite, the new design brings Veggiecraft’s ingredients front and center. 🥕🍅 Simple, feel-good claims reassure shoppers they’re making a smart choice, while QR codes on the back unlock recipes and tips, making Veggiecraft an easy go-to for everyone. The team at Veggiecraft loves a good pun, so… penne for your thoughts? 🍝 Let us know what you think of the fresh new look in the comments below! Paul Hemingway, Camille Balfanz, Kate Nees, Caroline Creasey Steven Swanson Celia Bertsch #branding #design #branddesign #packagingdesign #cpg #marketing

What’s the biggest difference between our NYC and Minnesota offices? In NYC, they outsource the turkey carving. 🦃 In Minneapolis, it’s DIY. Specifically, Steven Swanson is the MVP with the carving knife. We kicked off the festivities early this year with Thanksgiving potlucks in both offices - sharing good food, great stories, and a reminder of what matters most: connection. These moments remind us how much we have to be thankful for, both as colleagues and as friends. From all of us at CBX, Happy Thanksgiving! 🍂

How far is *too far* when it comes to a rebrand? It’s a question we’ve been asking ourselves here at CBX, especially with all the buzz surrounding recent redesigns from big-name brands. In a recent Fast Company article, our very own Principal Mark Christou shared his thoughts on why the WAY a brand approaches its redesign is key to long-term success. The piece looks at Schwan’s, the iconic American food delivery service, which recently shut down following a 2022 rebrand as ‘Yelloh.’ While a variety of factors contributed to its closure, confusing loyal consumers with a total rebrand likely didn’t help stop the bleeding. Mark’s take? “Not all in one bite.” Successful rebrands are about making thoughtful, calculated changes—not biting off more than your audience can chew. Big thanks to Hunter Schwarz for spotlighting this convo! READ the full article HERE: https://lnkd.in/eHqQZmMq What companies come to mind when you think of (un)successful rebrands? Comment below #advertisting #branding #rebrand

Jaguar’s rebrand: bold move or backfire? Let’s just say, the office chat thread is popping OFF about this one. 🐆🚗🔥 Our partner Satoru Wakeshima weighed in with Ad Age, calling Jaguar’s overhaul “a rebrand, not a refresh.” He noted, “It feels like what happens when you draw influences from outside categories but lose yourself in the process.” In fact, Satoru didn’t hold back: “Few automotive brands have succeeded with a rebrand this dramatic. The new look, logo, and ‘Copy Nothing’ campaign feel like a mashup of design influences—graphic design software, printer ink, photography, and even 1990s sci-fi depictions of fashion in the future.” Full article here: https://lnkd.in/ezrfWzev Love it or hate it, Jaguar made a statement. Are you following the rebrand? Tell us your thoughts below 🌶️ #advertisting #branding #rebrand #jaguar E.J. Schultz JLR