CBUSDAW

What do Moneyball and data enthusiasts have in common? 👀 They're both focused on transforming unexpected insights into impactful strategies! 🥳 Just as Billy Beane changed baseball scouting, we data professionals aim to hit home runs with our analytics. Speaking of home runs, join us for our movie night featuring Moneyball (2011) on Wednesday, December 11th at the Grandview Theater. Register today for the coolest party of the year: https://lnkd.in/eN_iZeVM

Come one, come all to our last "official" event of the year! Get expert tips on Microsoft Clarity and Piwik PRO while enjoying some food and drinks with the coolest data & analytics folks in #columbus.

Get registered to find out more!👇

Don't miss this one!!!!

Imagine you have a toy store and you want to know if putting a new toy on sale will make more kids buy it. You could try putting the toy on sale in just one store and see if more kids buy it there. But how do you know if the sale is the reason more kids are buying it, or if it's just because that store is busier than the others? This is where special tools like Geolift come in! They help us understand if changes in one place (like putting a toy on sale) really make a difference, even if we can't track every single customer. Here's how it could work: 🎯 Step 1: Select a group of stores within one chain to put the "Galactic Ranger" on sale. This selection isn't random; stores are cherry-picked to represent a cross-section of all your stores nationally - from bustling city locations to quieter, rural ones. 🎯 Step 2: Using geolift methodologies, which may include statistical models or software tools designed to analyze complex retail data, you compare the sales of the "Galactic Ranger" in your test group against a control group of stores where the price remained unchanged. 🎯 Step 3: The effect of your sale is then isolated by adjusting for variables such as store size, location demographics, and historical sales data, ensuring you're comparing apples to apples. The brilliance of geolift lies in its ability to cut through the noise, revealing if the promotion itself was the hero behind increased sales, or if other villains were at play. To understand this concept more in-depth and how to it could help your business, join us at the next CBUSWAW! 👏 https://lnkd.in/e7N9CbkJ

We're shaking things up this month and hosting CBUSDAW at the Denison EDGE space in the arena district! We have a panel of great folks from Denison University, The Ohio State University, Ohio Wesleyan University, and Franklin University to speak on hiring talent while also giving recent grads and interns a chance. If you're at company—of any size—you might just be missing an opportunity to expand your capacity to do some cool data things...for cheap...while also prepping the next generation of analysts (while also giving yourself a leg up on hiring them!). Register today, limited free spots left: https://bit.ly/dawsep

Missed Wednesday's event? We're sharing a free recap, cause we're nice like that 😉

8/21/24: https://lnkd.in/gk84eiHC See you there 👏

Ever feel like managing customer data is like trying to solve a jigsaw puzzle with a blindfold on? In the world of analytics and data science, we often imagine our customer data as a gigantic table, where we tirelessly shuffle and connect new bits of information for each individual. But here’s the surprising twist: when it comes to A/B testing and important statistics, we don’t always need to go on a wild scavenger hunt trying to link everything back to a central visitor or customer ID. With a little strategic thinking during our data collection, we can streamline the chaos and free ourselves from the relentless game of “who’s who” in our data zoo. Find out more in our next CBUSDAW event, starring Matt Gershoff! https://lnkd.in/gbZe4Qx2

Calling all solo data scientists and analysts! 👩🔬 Do you feel isolated from the tools, resources, or people you need to thrive in your job? We all want to succeed in our careers, but being a one-person data or research team can make things challenging. Luckily, Lauren Burke-McCarthy has navigated these waters before and will share tips & strategies on how to excel, even if you're on your own or siloed within an organization. To learn more or register for this free event: https://bit.ly/soloda24 When? July 17th, 6:30-8:30pm Where? Rev1 Ventures See you there! #cbusdaw #columbusdataandanalytics #datascientistchallenges #